Own The Media – Money Follows Attention!
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Grant Cardone says "MONEY FOLLOWS ATTENTION!" You got the pandemic, the economy, scandals, politics, and the Kardashians you're competing against for attention.
You can't compete with them, and so the only way you're going to survive is by owning the media. Most enterprises do not understand who their commotion is. They believe it is someone who offers a competing product or service wherein reality. Walt Disney said that you competition Is anyone besides you they send money with.
However, In today's economy. Your competition is any form of media people are paying beside you. Because whoever gets the most attention is where the money is being spent.
In review, In 2012 Disney controlled the media by landing a deal with Netflix which gave Disney access to Netflix user base and allowed Disney to control their message through Netflix’s platform.
Disney transitioned from controlling the media with Netflix to owning the media by ending their deal with Netflix and launching Disney+ by owning their own streaming service which allows Disney to advertise their products through their own advertising network.
In the 1930’s what we now call radio stations were then called advertising agencies because they owned the media. So TV stations, radio stations, and even social media channels are really advertising networks.
So Disney+ is a platform that enables Disney to sell more of their products and services. Disney+ uses original programing like Walt used back in 1950 like the wonderful world of Disney which was basically an info commercial promoting Disney Land.
What made the Walt Disney company one of the most successful companies for almost 100 years is their marketing expertise. Their marketing has out performed some of the most successful companies in the world. So that many companies have sought out Disney’s assistance from their business coaching department the Disney Institute.
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When you control the media you have limited control of the agreement however, you do have control of the message that is being distributed. In the Disney / Netflix deal Disney had limited control however, they did control the did have control of the message, like wise when they use paid advertising Disney controls the message however, they do not have control to who and where the message is broadcast to and other limitations. (The more they spend they more people Disney can broadcast the message to)
If you owned Google, Facebook, or Youtube would you have any problems find customers? Disney is known for their movies and theme parks however, majority of their revenue comes from advertising and b2b services.
Back in the 1950’s Walt Disney started their own TV show the wonderful world of Disney which was really a info commercial for Disneyland disguised as entertainment. Disney+ is a info commercials disguised as a streaming service.
For example, Disney+ offers original programing including “Disney’s Fairy Tale Weddings” which is a Disney+ show that is geared to inspire those when they get married to have a Disney have Ferrytale wedding. https://www.disneyweddings.com/
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Owning the media gives you the power to legally print your own money. In an 1990 issues of Rolling Stone magazine Paul McCartney explained the business side of music and said John and I literally used to sit down and say, ‘Now let’s write a swimming pool.’ Because when they would write and release a new song it would give them enough money to buy a new car, swimming pool, or go on vacation. (See article=>>https://www.rollingstone.com/music/music-news/paul-mccartney-one-for-the-road-43295/ )
The things that many enterprises are doing online is not new the technology may be new but you will see that many of the things people do online are what companies were doing in the 1920s, 30s, and 40s.
There tons of talented songwriters who write a song and don't get paid. However, both Paul and John of the Beatles had a fan base so that anytime they release a song their fans earn them enough money to buy a swimming pool.
When you own the media through group marketing and when you create a new video, write a new article, or send out a email to your subscribers its like printing money.
Where can you go, and say I need $10,000 and write an email and a few hours later have $10,000 in your account?
There tons of talented songwriters who write a song and don't get paid. However, both Paul and John of the Beatles had a fan base so that anytime they release a song their fans earn them enough money to buy a swimming pool.
When you own the media through group marketing and when you create a new video, write a new article, or send out a email to your subscribers its like printing money.
Where can you go, and say I need $10,000 and write an email and a few hours later have $10,000 in your account?
What is an auto sales closing system?
At its core, an auto sales closing system is a high-converting marketing system that does the sales for you! Like a vending machine for your business.
But it’s so much more than that.
It not about just selling more but pricing and packaging you products to bring in more profits by tapping into human behaviors because sales and marketing is not about convincing people to buy but by predicting what people will buy.
Starting in module #? were gonna explain how auto sales closing systems work, and why we do certain things. However, you don't need to understand how your car works to benefit from using it.
https://www.morningbrew.com/daily the daily email newsletter generates $20+ million in annual revenue has been acquired for $75 million. Twitter buys Revue the email newsletter for an undisclosed amount. (See article ==>> https://www.wsj.com/articles/business-insider-parent-nears-deal-to-buy-controlling-stake-in-morning-brew-11602643882?mod=searchresults_pos2&page=1 )
There are numerous tech firms getting into the newsletter business, like Substack, TinyLetter, Lede, and Ghost, as well as several editorial publishers, like Patch and Forbes.
I want to invite you to partner up with us because we use a similar software that some of the biggest experts in their field use including real estate celebrity dean Graziosi, grant cordone from the TV show Undercover Billionaire, Investor Tai Lopez, and many others have used spending $100,000 that earned them 100’s of millions of dollars And that a major investment firm aquired from LearnVest for $250 million dollars that we call as an auto sales closing system that will 1 ) generate your traffic 2) generate interest 3) capture your leads 4) present your products to your prospects 5) closes them right there on the spot and if they don’t buy it follows up with them and closes them at a later point by capitalizing on 9 different categories of income streams
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I work with Alan Lazar, who is Grant Cardones marketing guy who spends a million dollars a month in advertising. I can't spend the type of money some of the enterprises invest in advertising and chances are you don't have the know how to a project like this together.
I believe we're a perfect match! I can't do this without you and you can't do this without me. So I want to invite you to partner up with at lifestyleaudit.alphalifestyleacademy.com.
So far we have looked at how to use Group marketing to bring in a million dollars in new business in as little as 90 days by 1. Controlling the Media and 2. Owning the media and in finally were gonna look at 3. Owning the customer but first were gonna look at one simple short-cut to out sell 90% of your competitors.
So move on to the next module.
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