Year: 2022

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Stress, anxiety, and depression are warning signs from the body that something is not right! When people suffer most people try to escape their problems through please.

Most people confuse pleasure with happiness in the book” The Hacking Of The American Mind” Dr. Robert Lustig explains there are 7 differences between please and happiness.

If you do not not understand these difference you will feel lost in life. 

1) Pleasure: Is short-term. (Like a junk food, and alcohol)
Happiness: Is long-term (Like a lifetime)

2)Please: Is felt in your body
Happiness: You feel it above the neck

3)Pleasure: Is taking (like steeling, and manipulation)
Happiness: Is giving (more happiness is giving than in receiving) 

4)Pleasure: Is achieved alone
Happiness: Is achieved in social groups

5)Pleasure : Is achieved with substances (Like drugs, and alcohol)  
Happiness: Isa not achieved with substances

6)Pleasure: Is achieved with certain behaviors (Drug, social media, or porn)
Happiness: Is achieved with certain activities (Like a hug) 

7)Pleasure: Is anything that boosts dopamine
Happiness: is anything that boosts serotonin  

We can be addicted to pleasure and can become an aholic. You cannot have too much happiness.

We are a cocktail of different brain chemicals the things that boost dopamine will also bring down our levels of serotonin. A thing that has become very popular is what they call dopamine fast where a person will avoid the things that boost dopamine.

There have been studies that show it only takes about 3 weeks to reset our dopamine receptors

When we live outside of the way nature intended us to live things go bad for us. 

These minor health issues are warning signs from the body that something is not right! And if we do not start making changes our bodies will start to degrade.

A new study entitled: “Effect of Diabetes on Tendon Structure and Function: Not Limited to Collagen Crosslinking” shows the anti-aging treatments we use might prove themselves to be worthless because our bodies are not healthy enough to see results from these treatments” shows poor blood sugar weakens the tendons and changes the structure of stem cells.

See link => https://pubmed.ncbi.nlm.nih.gov/35652696/#:~:text=Effect%20of%20Diabetes%20on%20Tendon,Not%20Limited%20to%20Collagen%20Crosslinking

Being overweight is a warning sign from the body that something is not right! Have you ever noticed that those who complain about their knees and joint all have the same body type.

The study shows that 80% of out patient hospital visits are either diabetic or pre-diabetic because being overweight puts you at risk for diabetes and other life threating illnesses.

One reason many people fail to take control over their health is because the diet and fitness industry requires you to make to many changes to quickly which you brain can’t handle and you quit within days.

The key is to make small changes over time that give you drastic results I want to invite you check out a 2,000 year old diet secret that has only been recently rediscovered to eat what you want, never go hungry, and still lose weight!   

It’s not always easy to find happiness, but there are things we do to make happiness even more unlikely to occur in our lives. Happiness isn’t just about doing the right things. Happiness is also about not doing the wrong things. You might not even realize the things you’re doing to sabotage your chances for happiness. Avoid these things that can keep happiness away. Read on to learn more.

If you have huge goals, working on them here and there whenever it’s convenient will delay ever reaching those goals. If you arrange your life in such a way that supports those goals, however, all aspects of your life will be working together - complementing each other - with the realization of your goals as the result! Yes, arranging your life around your goals helps you create the exact life you want!

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We are all going to age but we don’t all have to look old!

The marketplace is filled with different products promising that they can help us look younger however, it is unlikely we will see the results we are looking for because a new study entitled: “Effect of Diabetes on Tendon Structure and Function: Not Limited to Collagen Crosslinking” shows the anti-aging treatments we use might prove themselves to be worthless because our bodies are not healthy enough to see results from these treatments. 

See link => https://pubmed.ncbi.nlm.nih.gov/35652696/#:~:text=Effect%20of%20Diabetes%20on%20Tendon,Not%20Limited%20to%20Collagen%20Crosslinking

As our health declines we first go from optimal, to poor metabolic health which is cause from high blood from eating to much junk food, if we do not change our lifestyle which took us 15-20 to get here, if we do nothing to change our health 5 years later we become pre-daibetic, if we do not change our lifestyle 5 years later we become diabetic, and if we do not change our lifestyle and start taking care of our health 5 years later we start having kidney issues, cancer, heart issues, and very serious health problems.

These minor health issues are warning signs from the body that something is not right! And if we do not start making changes our bodies will start to degrade.

You may be familiar with your A1C many health care profession would consider an AC1 of 5.5 healthy because you are not pre-diabetic, or diabetes as of yet, however, with an A1C of 5.5 you skin structure is already compermized which wrinkles and the signs of aging increase at an accelerated rate as you age. 

AT HOME A1C TEST KITS >>

One reason many people fail to take control over their health is because the diet and fitness industry requires you to make to many changes to quickly which you brain can’t handle and you quit within days.

The key is to make small changes over time that give you drastic results I want to invite you check out a 2,000 year old diet secret that has only been recently rediscovered to eat what you want, never go hungry, and still lose weight!

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Peter went from making $0 with his power washing service...to doing $13,202 per month!

So here’s Peter showing the exact business flyers he used to “automate his marketing” instead of going door-to-door.

Watch for the subtle psychological things happening with each flyer:

There was no way in hell I was ever doing that again…..

I had just gotten back from going door-to-door trying to sell power washing after hearing from my Dad that it was “a good business to get your feet wet.”

After 2 or 3 anxiety-filled hours of stuttering my way through a pitiful little sales pitch and getting zero results, I gave up.

I don’t know if you’ve ever gone door-to-door before, but for me, especially at the time, it honestly felt like I could have been offering FREE money and people still would have said no.

I Felt Like A Pest

If you’re at all introverted (like me), or you’re not the smoothest on your feet, then you gotta knock on like 100 doors before you find someone….and it’s absolute agony the whole time.

So, unless you’re trying to get over your fear of rejection, don’t try power washing this way.

I’m going to show you exactly how I went from $0 to over $10,000 a month without ever knocking on a door or making a cold call.

The First (lame) Attempt at Marketing:

After deciding I was never going to go door-to-door ever again, I designed a beautiful flyer, that looked something like this…

It was so pretty and nice….but it absolutely BOMBED!

I got my friend to deliver a couple hundred of them and I didn’t get a single phone call.

I was shocked… (what an idiot I was).

Now if you’ve been following Neville for any period of time, you’re probably a lot smarter than I was at the time.

You know why this flyer is sooo bad and you probably know how to write at least basic KOPY… like telling people WHAT’S IN IT FOR THEM and offering some bloody benefits…

But I was stressing because I had no idea what benefits I could show.

I started thinking what it was going to look like I was going to have to get a job unless I figured out this whole marketing thing QUICK!

I had a little bit of money left after my backpacking trip in South East Asia got cut short due to a motorcycle accident… but not much…

So, I went to my Dad, hat-in-hand, with my “beautiful”, terrible little flyer and asked him what I was doing wrong…

He laughed, handed me an old Dan Kennedy book on direct response marketing and a few chapters later, I threw away my first “beautiful” attempt.

I started again from scratch.  This time I didn’t care if the flyer was “beautiful” or “professional looking.”  I realized that didn’t matter.

The Second Attempt At Marketing

Here’s what I came up with my second time around:

100 flyers printed.  Total Cost = $20 

I printed out 100 of these new flyers on my little inkjet and got my friend to deliver them to a local neighborhood. But I was still scared, because after my first failure, I remember thinking, “there’s no way I’m going to get calls…”

But the phone rang…..it rang 4 times!!! I didn’t even know what to say when I answered… I hadn’t really thought that part through! But it didn’t really matter… my new customers did most of the talking (you’ll find people LOVE to tell you all about their situation).

Within a day, I got 4 new customers and which ended up turning into around $600 dollars in business. It blew my mind!

I thought, “Hey there’s a lot more neighborhoods…..and if I just send out more of these flyers….I should get a bunch more customers… this is so much better than knocking on doors!”

How to Turn a $69 Driveway Job Into $200+ Worth of Work:

When I met with the first customer, I didn’t suddenly learn how to become a sales star or even a smooth talker, or even know what the concept of an “upsell” was.  But I found out quickly.

Usually when people call you to powerwash their driveway, they like to walk around with you tell you their life story and while they’re at it, also show you what they want cleaned…

And usually, there’s a bunch of other dirty stuff right beside the thing they want cleaned.

So there was one thing I would say that worked really well with making more money. It honestly just seemed natural to ask it.

I would just ask:

“Would you like _____ cleaned too?”

People go… “Yea, geez… hmm yea. I didn’t think about that but now that you mention it can you clean that to?”

And you get 80%+ of people saying yes.

I feel like an idiot when I don’t ask… which is a little too often.

Mailing 16x to One Neighborhood and Still Getting New Customers:

It was amazing how I could tweak the flyer a tiny bit and send it to the SAME neighborhoods every other week and I would still get more and more people calling in!

One neighborhood in particular, I sent flyers to them 16x one summer and it was still profitable in bringing new people in:

• People would have family coming over to visit and needed to get the home nice and clean…
• Or they were getting their home ready to sell…
• Or they’d see I cleaned their neighbors driveway and realize they wanted theirs done too…

People’s circumstances change and you’ve got to be there when they do.

By hyper focusing on neighbourhoods, you can quickly become the dominate player and can quickly end up cleaning 20% or more of the homes in an area.

Besides mailing a bunch I found these 3 things worked really well and would take one customer and turn it into 2 or 3 more…

Getting Neighbors as Customers Without Door Knocking:

For a service business like this… you make a lot more money by not wasting time and gas traveling long distances between jobs.

A lot of these powerwashing guys are driving all over the place because they’re not doing targeted marketing…

I’ve been able to stay busy in a small town with 5,000 homes and not have to venture out to any of the surrounding areas by doing three things:

The first thing I did this was mailing a letter like this before I was going to do a job…

The second thing was by having a sign and wearing high visible reflective gear:

I was such an idiot in the beginning and went without a sign for a long time!  As a result people didn’t realize I was for hire.

The first day I got a sign, I had a lady come up and end up hiring me for $2,000 worth of work… that alone turned out to be a pretty good ROI on my $40 signs!

The third thing is to send a letter like this to the neighbors afterwards

I was such an idiot in the beginning and went without a sign for a long time!  As a result, people didn’t realize I was for hire.

The first day I got a sign, I had a lady come up and end up hiring me for $2,000 worth of work… that alone turned out to be a pretty good ROI on my $40 signs!

The third thing is to send a letter like this to the neighbors afterwards.

The Free Driveway Experiment:

Would you spend $90 and work for free for a week… if you knew it would make you $21,000+? I hope you would. Because that’s how I got 45 out of 90 homes in a neighborhood to become customers, which has so far resulted in more than $21,000 in business.

Let me explain…

After cleaning a few driveways I started to notice something very interesting:

As soon as I cleaned someone’s driveway and they were able to see what a difference it made and how awesome it was to save 5 hours of back-breaking, clothes soaking, mud splashing labor… it was like a switch had been flipped…

It was like suddenly they were the kind of people who clean their home and pay someone to do it for them.

They’d inevitably ask me if I could clean a bunch of other stuff for them and it would result in each customer being worth anywhere from $200 to as much as $2,000.

And it really got me thinking…

If I can just get someone started and committed to taking that little baby step, then the rest becomes really easy…

So, I picked a gated community of 90 homes, where I had already done some work and I sent out this letter for a free driveway cleaning:

I ended up getting 42 of them to become customers and it has resulted in over $21,000 in business!

From 6,202 to $13,000

The key to scaling up from the $6,202 was to make sure I kept the “customer getting system” up and continuously working.

If you rest on your laurels and get lazy (which happened to me more than once), the business starts to dry up.

At first I was going door-to-door myself trying to get business.  This didn’t work at all….not to mention it was extremely stress-inducing for me.

However when I started using copywriting principles to automate my marketing through flyers, it effectively got me from $50 an hour to being able to make $150/hr or more.

Sincerely,

Peter Van Straaten

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Life is easy if you get a little better each day at living it. Consider that, if you were to learn something each day that you could apply to tomorrow, your life would be much different. Your past is a goldmine of information about yourself and how life works. It would be a shame to allow this information to go to waste. So, what if you did it a little differently? What if you learned from your experiences and made small adjustments along the way? Imagine how powerful you could become! Read on to learn more.

Chess, the game of kings. Fortunately, chess is available to everyone in a variety of formats. But this article isn’t about improving your play over the board. It’s about the invaluable lessons that can be learned from the game of chess. Even if you’ve never played, you can still benefit from the wisdom provided by
chess. Maybe you’ll even be inspired to take up the game. Read on to consider these important lessons that chess can teach you about life.