Month: April 2025

Why Buttons Get More Clicks Than Links

✅ More Visually Striking – Buttons stand out in an email, while links blend into the text.
✅ Mobile-Friendly – Buttons are easier to tap on a phone than a small text link.
✅ Clear Call-to-Action (CTA) – A well-designed button with action-driven text ("Get Your Free Guide") grabs attention better than a basic hyperlink.
✅ Psychological Effect – People associate buttons with taking action, like clicking "Buy Now" or "Sign Up."

When Links Might Work Better

🔹 In plain-text emails, where buttons may look out of place.
🔹 If your audience prefers a conversational, non-salesy approach (e.g., personal outreach emails).
🔹 If you have multiple CTAs in the email, too many buttons can feel cluttered.

Best Strategy? Use Both!

Place a clear button CTA in the middle or near the end of your email.

Also include a hyperlinked CTA in the text for people who prefer clicking links.

What Makes People OPEN Your Email?

✅ A Compelling Subject Line – Short, curiosity-driven, or benefit-focused (e.g., "You’re losing money doing this—here’s how to fix it.")
✅ Personalization – Using the recipient’s name or relevant details (e.g., "John, here’s a quick way to grow your business.")
✅ FOMO (Fear of Missing Out) – Limited-time offers or exclusivity (e.g., "Only 24 hours left—don’t miss out!")
✅ Clear Value Proposition – Promise of a solution (e.g., "Triple your sales with this simple tweak.")
✅ A Recognizable & Trusted Sender Name – If they know you or your brand, they’re more likely to open.
✅ A Well-Timed Send – Emails sent at optimal times (e.g., Tuesday-Thursday mornings) have higher open rates.

What Makes People IGNORE or DELETE Your Email?

❌ Generic or Spammy Subject Lines – (e.g., "FREE MONEY NOW!!!") triggers spam filters.
❌ No Clear Benefit – If the subject line doesn’t show why they should care, they won’t open.
❌ Too Salesy Too Soon – If the email screams “Buy now!” without building interest, it gets ignored.
❌ A Sender They Don’t Recognize – Unknown senders often end up in spam or are deleted.
❌ Too Many Emails – If you email too frequently without value, people stop opening.
❌ Bad Timing – Sending emails at odd hours or weekends when people are less likely to check inboxes.

How to Get More Opens?

📩 Test different subject lines to see what works best.
📩 Keep it short and clear—most people skim their inbox.
📩 Write like a real person, not a robot.
📩 Avoid spam trigger words like “free,” “urgent,” or excessive exclamation marks.
📩 Optimize preview text (the snippet they see before opening).

Want me to help you craft a high-converting email?

Introduction

“Ever wonder why people open your emails… but never click your 
You worked hard on your email campaign. People are opening your emails—but no one’s clicking your links. Why?

The truth is, if your links aren’t getting clicks, your email is failing—no matter how many opens you get. 

But don’t worry. In the next few minutes, I’m going to break down exactly why this happens and, more importantly, how to fix it so your emails start driving real results.

1. Weak or Unclear Call-to-Action (CTA)

❌ If your email doesn’t clearly tell people what to do next, they won’t click.
✅ Use a strong CTA:

• "Claim your free guide now →" (instead of "Click here")
• "Book your free consultation" (instead of "Learn more")

 Too Many Choices

❌ If your email has too many links or CTAs, people get overwhelmed and don’t click anything.
✅ Keep it focused on one clear action per email.

Lack of Trust

❌ If the link looks suspicious or leads to an unknown site, people won't risk clicking.
✅ Use trustworthy links (no shortened URLs from unknown services) and mention where the link goes.

No Real Urgency

❌ If people feel they can check it later, they often never do.
✅ Use urgency triggers:

• "Offer expires in 24 hours!"
• "Only 5 spots left!"

 The Email Doesn’t Deliver on Its Promise

❌ If the email subject promises one thing but the content doesn’t match, people won’t bother clicking.
✅ Make sure your email builds up interest and curiosity that leads naturally to the link.

Poor Email Formatting

❌ If the email is too long, too cluttered, or hard to skim, people won’t bother clicking.
✅ Use:

• Short paragraphs
• Bullet points
• Bold text for key takeaways

Not Mobile-Friendly

❌ If your email looks bad on a phone (where most emails are opened), links won’t get clicked.
✅ Make sure buttons are big enough and links are easy to tap.

No Personalization or Relevance

❌ If the email doesn’t feel relevant to the reader, they won’t engage.
✅ Use personalization like their name or location, and segment your audience so emails feel tailored.

Conclusion