Alpha Lifestyle

Bill Phillips: $300 Million Dollar Sales Funnel – How Bill Phillips Turned $180 Into A $300 Million Dollar Fitness Empire!

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In Daymon John's book "The Power Of Broke" he explains that when you have access to the capital you can go easy on yourself. When You're broke you have to come up with more creative ways to fund your enterprise and these companies typically end up more successful.

Bill Phillips started his enterprise for $180 and turned that into a $300 million dollars empire without using the internet.

Do not think just because you are not in the fitness industry this does not apply to you. Look at the principles he is using and apply that to your empire.

In 1985 Bill Phillips started Mile High Publishing which was a small newsletter for bodybuilders. The newsletter was written and printed in his mother's garage. Funded with $180 he had made from mowing lawns, its original name was The Anabolic Reference Update. In 1991, Phillips began working with doctors and research scientists to develop performance nutrition products that could help athletes get better muscle-building and fat-burning effects from their workouts.

Tip: If you wanted to build a nutritional supplement company most people would raise the capital through loans and or investors however if you are still living at home with your parents like Bill Phillips was you have to make more intelligent choices.

Bill Phillips started his fitness newsletter for $180 and set himself up for future success by establishing himself as a respected expert where affiliated himself with certain nutrition brands that people would respect his recommendations and earn commissions from his recommendation similar to what people are doing on Instagram.

He built an audience who respected his recommendations, so when he launched his ESA nutrition brand he seemed to be an overnight success.

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Many people today, build an audience on Youtube and then find a product that would fit their audience and offer it to their Youtube subscribers.

In 1992, Phillips moved out of his mother's home and changed the publication's format and its name to Muscle Media 2000 (usually referred to as "MM2K"). The magazine used a frank discussion of the underground aspects of bodybuilding.

Muscle Media 2000 debuted in March 1992 and featured bodybuilder Lee Labrada on the cover.[10]

In 1997 through Muscle Media 2000 he launch lambergini fitness competition which included 10, $10,000 fitness contracts, 1 $50,000 contact and $250,000 lambergini which gave EAS the dietary supplement and meal replacement company Bill Phillips started with his brother and sister the massive growth the company needed. 

Tip: Back in the 1990's Bill Phillips used direct mail, the same way that companies use email today. By offering a contest he built a large database of people wanting to build muscle and lose weight and he then began marketing.

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Throughout the late 1990s Bill Philips launched a series of books including Body 4 Life, through book stores which was really a sales pitch disguised as an information book that educated his readers on the importance of using EAS products.

Bill Phillips sold 6 million copies of his Body 4 Life books, even if only 10% became customers of his ESA products, which is not an outrageous number to expect. In 1999 EAS generate $165 million in sales which they sold the company for $300 million.

Tip: When most people go into business, they start a local small business. The way many bodybuilders do this is by becoming a personal trainers. I have known many who started offering personal training sessions from their home.

The problem with many small businesses is they are not able to scale, they cannot handle too many customers. For example, my friend Donnie Poole offered personal training from his home but could not make any more than $10,000 a month.

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Bill Phillips build a business for the future because his income was not dependent upon himself. This is even better today because if he sold a million books he would not be any busier if he sold two million than if he only sold a million.

To do this today you have to understand how to do all the programming, film videos, write sales copy, and all the other tedious work that does into this or have $100,000 to invest into someone to do the work for you.

But I want to make this as easy as possible for you by working together as a team.

Many smaller companies under estimate the power of educational marketing, earning an income by offers books and courses that establish you as the most credible expert in your field that enable you to be more successful in your industry and because the high profit margin of educational marketing it can sustain you long enough during your growth period to be more profitable and even stay in business. Educational marketing can often mean the difference between staying in business or closing your doors.  

If I was to ask you what is the one thing you could be doing in your enterprise that would make all the other things you could be doing a waste of time? Most companies go after after one customer at a time, joint ventures or group marketing is the fastest way to grow you company where we land a customer where that one customer may bring you 100s, 1,000s or depending on the size of the deal 10s of 1,000s or 100s of 1,000s of new customers.

Before spending a dime in advertising Bill Gates made his first $10 million dollars through joint ventures.

One of the first deal I consulted on, I made a deal with Al Nin, where we landed a deal with his dentist, and then made a deal with several beauty salons in the area where we provided them with marketing material which turned into 3,200 new patients in the first 90 days at a average of $2,000 per patient for a total of $6.5 million in the first 12 months.  

People love the idea of leveraging someone else following to build their customer base but going from the idea to putting it into action is to much to ask for many people because you already have many issues you have to handle this is why I want to invite you to partner up with us and work together as a team because we created a short cut to make it as easy as possible to get as many of you to take advantage of this opportunity as possible by working together as a team.

I want to invite you to visit 90daymillionaire.alphalifestyleacademy.com

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Small Business Marketing Strategies To Out Smart Your Competitors

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Advertising is not just letting people know what they do but understanding human behavior, human emotions and understand how by using the proper combination of words, shapes, and colors will motivate a person to do business with you instead of your competitors.

How much do you understand about marketing, cash flow, and raising business capital?

Many company owners understand what they do but they don’t understand some of the other important parts of their business like marketing and raising business capital. Because of that many smaller enterprises feel forced to run ads offering some sort of discount to first time buyers because they don’t know what else to do however, only 20% of buyers become repeat buyers. That mean those 80% of buyers who you made very little or nothing from will never buy from you again.

So You Need A New Strategy!

In 2008 Chet Holmes spoke at his business mastery event where he told a story of his work with Sony pictures that show in 1998 where the average person was exposed to 3,000 marketing messages per day and in 2008 because of the internet and social media it has jumped to 30,000 messages per day.

Now chances are you don’t remember seeing 30,000 messages because most of those messages, especially for smaller businesses are all the same. So people have gotten numb to the way business is done.

At this same event he also showed that advertisers were spending 6x more in advertising than they were in 2008 than they were in 1998 just to break even.

Many of you can’t out advertise your competitors but you can out smart them. By understand the economics of your business and why people buy. 

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Chet Holmes International reported on some research and found at any given time. Only about 3% of the population is ready to buy something. This is the market most of your competitors are going after however, 7% of the population is thinking about it.  

So by marketing some slight modifications to your marketing message you can capture this market too.

What you will notice much of what we do in business today is not new. The technology may be new but we use the same type of marketing that companies were using during the 1920,30, and 40. 

If your following alone in the online version or workbook you will see an example of this from this. Where they would send in a coupon to get some sort of trial offer.

Many companies have elaborate websites that do not produce the results they want because only about 1-2% of people who will visit your website will actually do business with you however, we can jump your results with a simple one page website similar to what companies were doing during the 1920,30, and 40 to collect an email.

This way you will not lose your prospect off to your competitor at a later point. Many people underestimate the power of email.

We will talk more about email in later module however, the Direct Marketing Association did some research that show a email newsletter subscriber is worth $187 over the lifestyle of that subscriber.

Anik Singal has sold $250 million dollars worth of product strictly using email.   

Then you have 30% of the population who is not thinking about it. Another 30% who believe they are not interested and another 30% what knows they are not interest.  

Most people would say to ignore these groups but when you understand human behavior you can jump from 3% ready to buy to sometimes as much as 70% if you do it right!

I’ll go into more detail in our other modes how we do this but let me show you on way we do this. 

We will talk more about email in later module however, the Direct Marketing Association did some research that show a email newsletter subscriber is worth $187 over the lifestyle of that subscriber.

Anik Singal has sold a quarter of a billion dollars worth of product strictly using email.   

Then you have 30% of the population who is not thinking about it. Another 30% who believe they are not interested and another 30% what knows they are not interest.  

Most people would say to ignore these groups but when you understand human behavior you can jump from 3% ready to buy to sometimes as much as 70% if you do it right!

I’ll go into more detail in our other modes how we do this but let me show you on way we do this. 

You favorite TV shows, why do you watch them? Do you watch them for the ads or because you want to be entertained?
 
Lets take a lesson from 1960s TV, unlike TV shows of today. During the 1960s shows were sponsored by individual companies. For example, Mr. Ed was sponsored by the Studebaker

People watched Mr.Ed because they wanted to be entertained however, at the same time they they saw ads for the Studebaker that way if they were considering buying a new automobile they might consider buying a Studebaker.

Take that with what we know from Chet Holmes International that at any given time advertisiers knew that 3% of the viewers of Mr. Ed was looking to buy a car, and 7% was considering it.

You favorite magazines, blogs, and websites. Do you visit them because of the ads or because you want to learn something or be entertained? 

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This Is How Advertisers Make Money 

They know 3% of the user base of a media channel is ready to buy a particular product.

For example, Facebook knows that at any given time 3% of the population is ready to buy a insurance, however, another 3% is ready to by a house, and yet, another 3% is looking to buy a guitar, etc…

Great business model for facebook not so great for you because every social media during there growth period will allow you use their platform for free but once they need to start making money they will change the algorithm you will not get the same expose unless you pay for it.

If you decided to sell real estate and decided to start a email newsletter on marriage and relationships because the people who buy homes have a happy family life.

So you include a link into newsletter giving people the opportunity to buy real estate from you.

Because of the popularity of social media many people do not understand the power of email however, what is the one thing you need to sign up with every single social media site out there? Email!

In addition to that, research shows nearly everyone uses email. In fact, 92% of online adults use email, with 61% using it on an average day.

Checking email is also a complementary activity. People do it while watching TV (69%), in bed (57%), and on vacation (79%).

Users are able to check their emails often—and from anywhere—thanks to mobile phones.

Social media site also send out email from those you follow to get you reengaged with their platform.

78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020)

59% of marketers say email is their biggest source of ROI. (Emma, 2018)

Like I said many people underestimate the power of email however, two college students started a email newsletter and sold a majority share while they were still under 30 for $75 million dollars.

Resource: https://www.axios.com/insider-inc-buys-majority-stake-morning-brew-e6ec0673-4354-4bc7-9feb-e0b149508c9a.html

You can partner with us where we have done the work for you in which we promote you and what you offer to our subscribers.

I could do this all alone however, it better for both of us if we work together as a team.

There is not that many people who can do what I can do for you. And the ones who do are working for big companies doing their marketing charging expensive fees to their customers.

I want to work together a team by giving access to similar software that some of the biggest experts in their field use including dean Graziosi, grant cordon, Tai Lopez, and many others have used spending $100,000 that earned them 100’s of millions of dollars And that Disney firm acquired from a set of hipster parents for $40 million dollars that we call as an auto sales closing system that will 1 ) generate interest 2) capture your leads 3) present your products to your prospects 4) closes them right there on the spot and if they don’t buy it follows up with them and closes them at a later point by capitalizing on 9 different categories of income streams at lifestyleaudit.alphalifestyleacademy.com.

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How Your Childhood Is Sabotaging Your Life Today And What To Do About It!

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As Napolean Hill classic writings show because of our insecurities there are 6 things that cause us to self sabotage ourselves which is how you deal with the threat of stress and anxiety.

Some people seem to be predisposed to wealth because of their envirement however, others like you and me have to cultivate them.

There is a biochemistry of success.

When something bad happens to you your mind and body keeps a record of it an creates an algorithm which creates a pattern of self-sabotage.

When we fail the body starts producing the hormones of stress, if we stay in that state of mind long enough then failing becomes a habit in which more bad things are more likely to happen to us thus, creating the hormones of stress. Cortisol is just one of the hormones of stress. Cortisol is known by scientist as the death hormone because it leads to so many life threating illnesses.

In Dr. Jordan Peterson book the “12 Rules For Life” in which he explains when you are successful the brain produces a chemical called “Serotonin” which is also called the happiness hormone and the more you succeed the more Serotonin the body produces, however, once successful does not always mean you will remain successful because once you have a traumatic failure you body produces another chemical that you may never recover from unless you understand how to hack your behaviors. 
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Our insecurities often come from childhood wounds. These insecurities often feel like a threat to your physical safety, resources, reputation, connection, love, respect, career stats , or self image.

Often people want success but they fear success because it conflicts with the image you have for yourself.

Old wounding such as shame, and fear will make the risk seem far higher than the reality and so anxiety kicks in. Your subconscious create behaviors that are mini stress breaks.

Instead of trying to eliminate the pressure you feel from your emotions, and trying to mimic certain behaviors you want to train your nervous system to cope with the threat and anxiety.

This wounding starts early in life. Children need a balance of a feminine, nurturing mother, and a masculine male role model if they are to be raised properly.

There are a flood of men that have been raised either no, or a lack of masculine role models. I was raised to feel loved by bother my mother and father however, my father did not teach me the qualities of being a man.

I constantly try to reassure my father that he did the best he could for who he was at the time. My marriage ended in divorce because of not learning the skills of being a man however, instead of making the excusing and blaming my parents it is my responsibility to learn the skills of being a man.

When children experience abuse, trauma, or other events that may not be any of the parents fault but imprints fear into the child nervous system. They end up feeling hyper-vulnerable, abandoned, alone, invalidated, and not protected from the parent.

These are not conscius thoughts but rather subconscious feelings and emotions.

Children are naturally egocentric, they come irrationally reason these disconnected events as their fault. When these bad things happen it must be the results of the child doing something wrong.

The child then bring the belief into adulthood that their lack of attention must be their fault. The displeasure or disinterest in them will ineveritable lead to feeling rejected, lonely or abandoned.

Tragically, this mindset leads the child to believe it is he who must change in order to avoid others displeasure and it consequences.

Also see the article: The Curse Of The Wealthy” at alphalifestyleacademy.com

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Your nervous system sometimes responds to adult stimuli such as someone being displeased with as if you were still a child. It implies your sense of threat, increasing your defenseless, feelings of hurt, impulse to withdraw, or impulse to smooth over everything. Despite your best intensions you respond from a wounded place rather than from a state of control.

This compulsion to avoid other displeasure gets burned into the nervous system, surviving into adulthood. When your adult self feels threat, your nervous system can still unconsciously behave as a child.

Because of your fear of displeasing others, this usually manifest in adults as something known as “Approval Seeking” .
Approval seeking behavior falls under the big 5 trait of agreeableness. Agreeable people do not do very well in life not only in finances but in life because they are unwilling to fight in their own behalf. 

The first step is to become aware and try to catch yourself being a little too friendly in order to get something out of the other.

In myself I have noticed a burst of energy where I feel excited where being overly friendly is probably how I deal with the burst of energy.

When you notice this, take a second to be in the present with a practice we call mindfulness to calm the nervous system down. (Which we'll address further in our upcoming modules)

The more you do this the more it will become part of you. 

When you become triggered because of fear of disapproval or abandonment, anxiety kicks in and usually causes muscle clenching, constrictied breathing, diminished awareness, and compromised brain function.

You don’t process what others are saying quite as clearly. You seem to been in a fog, perhaps diminished eyes slight. Images do not seem as clear. You are not quite as present in this moment.

Imagine a time when you got a little tongue tied. Once you said something awkward, it got worse. Sound familiar? You were experiencing a sense of threat.

Anxiety often operates in the background, subtly influencing your behavior. 

The most elite organizations train their people nervous system, from NBA, Navy Seals, and elite business organizations. They train the nervous system to handle the intensity that comes with threat and anxiety. 

In the article “The Good Life, Health, Wealth, Happiness, And Success” found at alphalifestyleacademy.com explains that getting our physical, mental, and emotional health in check will lead to getting our money right, which will lead to getting our marriage and relationship right, which will lead to getting our life right!

If you understand your emotions and are not ruled by them you will be less reactive and more likely to get in control.

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The One Skill Every Husband Needs To Change His Unhappy, Critical Wife Back Into The Woman He Married!

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There are a flood of men that have been raised with either no or a lack of masculine role models. I was raised to feel loved by both my mother and father however, my father did not teach me the qualities of being a man.

I constantly try to reassure my father that he did the best he could for who he was at the time. My marriage ended in divorce because of not learning the skills of being a man however, instead of making the excuses and blaming my parents it is my responsibility to learn the skills of being a man.

This is a generational problem, my grand father abandoned his wife and 8 kids including my father. However, my father did not have a masculine roll model to learn how to be a man.

Raising a child is a two parent job balancing the nurturing female qualities with the leadership of the male.

Many men have grown up without a father however, Even if you have both parents your father, or perhaps grand father was raised without a positive male role model.  This can impact your manliness.

Many women who were also raised without a masculine role model feel they don’t need a man and take on masculine responsibilities.

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However, If she is in a relationship with someone that is not a masculine role model she will start nitpicking, become irritable, less interested in sex,sarcastic, unappreciative of all the things you do, tell you what to do and or how to do it, less fun to be around, and become emotionally abusive. 

Many men do not understand how dangerous of a place the world is for a woman. Your average man can over power even the toughest woman.

There have been studies that have shown from the age of 18-23 the average attractive woman has been hit on around 7,500-10,500 depending on the size of the city.

At its core a woman is looking for a man that can lead her that she can fully give herself to.

If you can’t lead her you may find yourself scrambling to please her, suppress your feeling to avoid making her mad, hesitant to initiate sex, use work, internet, videos games, or certain escapes to avoid spending time with her, asking her permission to spend time with others, or doing things you enjoy, deferring decisions to her in hopes that will make her happy, jokingly ( but passive aggressively referring to her as the boss, feel nothing you do will make her happy, longing for me excitement in the relationship.

When men are raised without a father, or have a nurturing father who plays the role of a second mom they lack the ability to lead their families. However, once you start taking on this leadership role your woman will relax into your leadership and revert back into the woman you remember.

Many men believe she should just start making these changes that will make both of your lives better. You can rant, rave, and complain how unfair it is or you can give in and start living by the rules nature intended us to live because she needs to feel led for her to feel loved. if you want to win you have to start by playing the role of the game and become a masculine role model. 

Another problem is that the media wants us to believe that men and women are the same. Dr. Helen Fisher author of the book why him, why her says that men and women are so different from each other they should not even be considered the same species.

We are complements of each other but we bring different things to the relationship.

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201,462 Customers In 30 Days

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If you’ve seen the other video in this series we talked about how because of our contacts we helped a dentist office by referring 3,200 new patients for a million dollars in the first 90 days and $6.5m over the next 12 month

But in todays video I wanted to share a case study that generated 201,462 sales in just 30 days.

Most companies go after one customers at a time however, we use group marketing where we land a deal where that one customers may refer to hundreds, thousands or depending on the size of the 10’s of thousands of customers.

In the example  Sohail Khan went through a trade magazine and found a publishing company that had around 400,000 customers who bought their book. With group marketing there is no need to spend money in advertising however at times there are some operating costs.

So Sohail went through and paid someone $500 to develop of complementry video course which they turned into a dvd.

The publishing  agree to pay Sohail $7.50 per sale in Which  The publishing company sent out a news letter to their approx 400,000 customers advertising the dvd and 201,462 bought the course for $1,510,462 for Sohail in just 30 days.

How would a million dollars in the next 90 days change your life?

We all have friends, family , hobbies and things we’d rather do than working but need need the money and time freedom in order to do those things.

I want to show you an often overlooked business principle thats been used by some of the world most well know companies like Amazon, Disney, McDonalds that been used by ordinary individuals like you to do a million dollars in as little as 90 days.

90millionaire.alphalifestyleacademy.com  

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Not Enough Demand For Your Products Or Services?

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Brandon Dawson of Cardone Ventures points out that despite the economy 2/3 of businesses close their doors, and one of the top reasons they give for their failure is not enough demand for their products. 

Daniel Lipin, a jew in his book “Business Secrets of the Bible” shares some of the secrets to his success found in the Bible.  

The pages of the Bible constantly warn us of the consequences of having a independent spirit. The first sin of Adam and Eve was due to living in a way that god or for those non believers nature intended us to live.

You do not have to believe in god to benefit from the wisdom of the scripture. Proverbs 3:5-6 warns us from putting to much value in our own opinion when it says not to become wise in our own eyes. 

When we do not believe we are dependent on others this can cause us to believe in our own arrogance and lie, cheat, and take advantage of others. We are dependent on each other. 

Daniel Lipin points out the principle of specialization and exchange is based upon Genesis 49:1-28 when Issac gives a blessing to his sons, and Deuteronomy 33 where each tribe was blessed with certain gifts.

Brandon Dawson of Cardone Ventures points out that despite the economy 2/3 of businesses close their doors, and one of the top reasons they give for their failure is not enough demand for their products.

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Seth Godin in his book the “Purple Cow” says. The marketplace is filled with average products. Everyone is offering the same type of products or services just under company or brand name.

Many companies try to copy another business they admire but rather do something special to set yourself apart.

A joke my friend and I have is Universal Studios is not Disney World. We love Disney World but we also love Universal Studio. I moved to the Walt Disney World area in 2014 and did not give Universal Studio a chance but I found I really loved Universal Studios but Universal Studios is everything Disney World is NOT.

Universal Studio is not trying to compete with Disney World they are their own park. The Disney theme park are better than Universal, but Universal has better water parks, Disney has better customer service, and Universal is better to their employees.

What set you apart from your competitors? Daniel Lipin explains if they all farmed wheat they would not be useful to each other. He explains that one tribe would farm wheat, another would farm dates. So they could exchange with each other.

The idea from Seth Godin book “Purple Cow” is there is nothing special about a cow but a purple cow that is something to talk about.

When we look at what Brandon Dawson of Cardone Ventures on the main reason for business failure being not enough demand for your products in services in reality it may be there are just to many companies offering the same products, and not enough of them is dong anything special to set themselves apart.

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Money VS. Lifestyle

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Life in America was pretty good for our parents and grand parents depending on what age you are at now. You could work a factory job and make enough money to buy a home, take a vacation to Disneyland, and you could make it as a one income family.

You can get upset, rant and rave how unfair this is or you can spend the time to understand what happened and how to adapt. There are a number of economic reasons for why it was so easy to make a living.

One reason America prospered so much up until the 1980s is because during WWII we bombed the competition and it took them 30 years for them to rebuild to start to become any competition. During the 1980s there were a number of economic changes that made it harder for people to make a living.

So One persons prosperity is someone else trials.

Before the 1980s very few people want to become rich. However, since the 1980s it has even become harder to make a living. The worst is yet to come.

Will Durant the famed historian predicted the trials we are now living through because he did not just report on historical events but looked at how the people of the past lived, the mistakes they made and their success. In his book Lessons From History he says: “without history we cannot see our future” because without understanding the mistakes of the past we are destined to repeat it.

When you don’t have the money needed to provide for your family, then money becomes one of your most pressing needs. However, once you have enough money then other areas of your life become more pressing.  

ATTENTION! The following video is provided by a 3rd party vender. If the video is no longer available it is because the owner of the video or Youtube removed the video from their servers. we apologize for any inconvenience.

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John Shin, who runs a numbers of offices where they sell life insurance his Woodland Hills office,  was already doing $30 million dollars a year. the time I met up with him he said he leaves for work before his kids wake up and dosen’t get home until his kids are already asleep. He also said his weight is out of control however, his health was not a priority for him at that time.

He believes he is making sacrifices for his family. But is he making the right sacrifices.  

Compare that with Grant Cardone and his family He spends time with his daughter every morning. They run a family business where they are together. There are times where he has to be away from his family however, they own their own private jet so they can spend that time together.

For many of you, Grant Cardone is more driven than any of you want to be. 

There are major difference in how John Shin and Grant Cardone run their businesses. John Shin built a team of sales people however, Grant Cardone understands how to make money, keep it, and multiply it.

Just because you know how to make money, dose not mean you now how to make it efficiently

The way I got introduced to John Shin is because of my experience working with executives from multi billion dollar companies using auto sales closing systems. However, I was told that is not how they do things here.

In fact, one of John Shin top agents who husband was already very successful. They would spend 3 months each year in the south of France however, she stopped going because while she was away her business would fall apart.

We all have friend, family, hobbies and things we’d rather do than working however, you need the money and the time freedom in order to do those things.

How would you describe your perfect lifestyle?

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If you could live anywhere in the world, where would you live? What would you do with the extra time your enterprise provides you? What kind of hobbies would you engage in?

Building a empire is about building a enterprise to support your lifestyle. For a time I use to lived in a vacation resort in celebration Florida because I wanted to live my life on vacation, and would go to Disney world 3-4x a week, and once a month we’d visit a hot vacation hot spot. 

It docent matter how much we make per year, what matters is how much we make per hour, however, we need to design our enterprise to support our lifestyle.

Dean Jackson is a real estate agent in south Florida who lifestyle requires $50,000 a month. So he used the knowledge I’m going to share with you in the upcoming modules to build an income to support his lifestyle.

So are you the type of person why need the biggest house on the block? Or are you the type of person who values lifestyle?

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How Entrepreneurs Overcome Procrastination

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Attention!: We remember 2% of what we hear, 25% of what we see, and 100% of what we are trained to do. Be sure to download your execution plans and follow along with us as we review today's model. Download Now >>

Your Brain With A Bias Towards Action The two personality traits that are the most significant predictors of wealth are a trait known as conscientiousness and IQ. A sub-trait of conscientiousness is a trait known as a "bias towards action." It means: to do something before overanalyzing what you should do. https://medium.com/swlh/dont-bias-towards-action-sense-then-act-4b231d2b46b1 

Chances are you weren't born with this trait. So you are going to have to put on the new personality by cultivating it. Once inspired into action, that will change our life. The brain starts looking for ways that make sense at the moment, but that is illogical. The longer we ignore the inspiration of action, the harder it is to overcome the resistance to act what phycologist call emotional compounding. 

Know what to do is not enough to do it. The marketplace fills with opportunities promising to help you lose weight, make more money, and change your life. People invest a lot of money in courses, gym memberships, and coaching; however, knowing what to do is not enough to change your life.

It's easy to critique when they are not the problem. They may look down upon you because you have not reached your goals and what they believe is a failure. You already have what's inside of you to be successful. You have to invest the money to learn how to change your life. It's now time to get a return on that investment. Some people have spent years trying to make more money and in one year earned more than they have in the past ten years because they already knew. They just needed to understand to develop a bias towards action.

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 In the article "How To Optimize Your Brain To Make More Money" at Alphalifestyleacademy.com, you see that Einstein was considered a loser for many years. He felt so bad about himself and his failure to write a letter to his family stating it would have been better if he had never been born.

However, 1905 was known as Einstein's miracle year. Einstein changed how we see the world forever with E=M2, the theory of relativity, and other groundbreaking discoveries. No matter how many times you failed before, no matter all the negativity and criticism, this can be your miracle year.

Who is it in your life that you want to prove wrong?

Moment Of Change You are not lazy or a procrastinator. Procrastination is temporary relief from stress because of fear, self-doubt, insecurities, and thinking if you listen to people like Grant Cardone, Tai Lopez, and Gary Vee.

When asked how to overcome procrastination, they often answer that your dream should be enough to motivate you. They don't understand that they are blessed with the trait of a bias towards action. In the next few moments, we will hack your brain by Turning off the stress centers of your brain willallow you to succeed finally. Instead of watching Youtube videos, clean your office. These are ways to provide temporary relief to stress. 

Activation Energy

The body looks for ways to conserve calories. However, your brain will require more calories to start the activities to change your life. Depending on the activity, the amount of energy needed may feel like the exact resistance you have to wake up at 3 a.m to run a marathon. I would become so stressed that I would beate myself because I couldn't bring myself to action the things I know I should be doing to reach my goals. 

Stop Sabotaging Your Life 

The classic writer of Nepolean  Hill conducted a 25-year study of the most successful people to find 17 principles that make people successful, 33 reasons why people fail, and six things that cause people to self sabotage themselves. Law #1 is your chief aim in life or life purpose where he states that desire is the starting point of all achievement; however, self-confidence is the 2nd of the 17 principles of success. 

People overvalue how they feel because they decide based on emotions, not what they want in life. Think about people who say they want six-pack abs, but they feel like eating pizza and beer. 

Once you focus on how you think, you stop moving towards your goal. 

Tim Grover, the performance coach of Micheal Jordan and Kobe Bryant, wrote a book entitled "Relentless." In it, he explains how emotions make you weak and cause you to think about something other than what you are supposed to be thinking about. You can't control how you feel, but you can control how you act. Certain people believe they are no confident. However, confidence is a skill, not a personality trait 

Confidence Is built through small acts of courage.

Kurt Cobain, the lead singer of Nirvana, was an introvert. In one interview, he explains that went he up on stage, he became a different person and was an extravert. 

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Starting Ritual 

The way we take control of our emotions is with a starting ritual. You need to quiet the mind and create new brain patterns. We do this with what Mel Robbins calls the "5 Second Rule," which is to count 5,4,3,2,1, liftoff and get into action. https://melrobbins.com/5-second-rule-hack-science-explained/

The process of counting, 5,4,3,2,1 liftoff, distracts you from your emotions long enough to get into action. However, if you hesitate, your feelings are more likely to spin out of control and lead to procrastination. If that has, you need to regain control of your emotions, and 5,4,3,2,1 life off!
The practice of counting backward is more distracting to your feelings than counting 1,2,3,4,5 because 1,2,3,4,5 is a habit and has stronger connections in the brain. The 5-second rule is just one of the skills need in what we call the pre-game warm-up. 

Procrastination is mini stress breaks. You may have waited years of post posting changing your life. However, the more you procrastinate, the more problems you may have created for yourself, and you may have emotionally beat yourself up. 

 It would help if you learned how to release this emotional energy. Neuroscience has found we average between 60,000 and 70,000 thoughts per day, with over 90% of them the same thoughts we had the day before and ones we think about every day. Your life is a reflection of how you feel. To change your life, you have to stop believing the same thoughts by becoming aware of your unconscious perceptions. 

Own The Media – Money Follows Attention!

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Grant Cardone says "MONEY FOLLOWS ATTENTION!" You got the pandemic, the economy, scandals, politics, and the Kardashians you're competing against for attention.

You can't compete with them, and so the only way you're going to survive is by owning the media. Most enterprises do not understand who their commotion is. They believe it is someone who offers a competing product or service wherein reality. Walt Disney said that you competition Is anyone besides you they send money with.

However, In today's economy. Your competition is any form of media people are paying beside you. Because whoever gets the most attention is where the money is being spent.

In review, In 2012 Disney controlled the media by landing a deal with Netflix which gave Disney access to Netflix user base and allowed Disney to control their message through Netflix’s platform. 

Disney transitioned from controlling the media with Netflix to owning the media by ending their deal with Netflix and launching Disney+ by owning their own streaming service which allows Disney to advertise their products through their own advertising network.

In the 1930’s what we now call radio stations were then called advertising agencies because they owned the media. So TV stations, radio stations, and even social media channels are really advertising networks.

So Disney+ is a platform that enables Disney to sell more of their products and services. Disney+ uses original programing like Walt used back in 1950 like the wonderful world of Disney which was basically an info commercial promoting Disney Land. 

What made the Walt Disney company one of the most successful companies for almost 100 years is their marketing expertise. Their marketing has out performed some of the most successful companies in the world. So that many companies have sought out Disney’s assistance from their business coaching department the Disney Institute. 

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When you control the media you have limited control of the agreement however, you do have control of the message that is being distributed. In the Disney / Netflix deal Disney had limited control however, they did control the did have control of the message, like wise when they use paid advertising Disney controls the message however, they do not have control to who and where the message is broadcast to and other limitations. (The more they spend they more people Disney can broadcast the message to)

If you owned Google, Facebook, or Youtube would you have any problems find customers? Disney is known for their movies and theme parks however, majority of their revenue comes from advertising and b2b services.

Back in the 1950’s Walt Disney started their own TV show the wonderful world of Disney which was really a info commercial for Disneyland disguised as entertainment. Disney+ is a info commercials disguised as a streaming service.

For example, Disney+ offers original programing including “Disney’s Fairy Tale Weddings” which is a Disney+ show that is geared to inspire those when they get married to have a Disney have Ferrytale wedding.  https://www.disneyweddings.com/

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Owning the media gives you the power to legally print your own money. In an 1990 issues of Rolling Stone magazine Paul McCartney explained the business side of music and said John and I literally used to sit down and say, ‘Now let’s write a swimming pool.’ Because when they would write and release a new song it would give them enough money to buy a new car, swimming pool, or go on vacation. (See article=>>https://www.rollingstone.com/music/music-news/paul-mccartney-one-for-the-road-43295/ )

The things that many enterprises are doing online is not new the technology may be new but you will see that many of the things people do online are what companies were doing in the 1920s, 30s, and 40s.

There tons of talented songwriters who write a song and don't get paid. However, both Paul and John of the Beatles had a fan base so that anytime they release a song their fans earn them enough money to buy a swimming pool.

When you own the media through group marketing and when you create a new video, write a new article, or send out a email to your subscribers its like printing money.

Where can you go, and say I need $10,000 and write an email and a few hours later have $10,000 in your account?
There tons of talented songwriters who write a song and don't get paid. However, both Paul and John of the Beatles had a fan base so that anytime they release a song their fans earn them enough money to buy a swimming pool.

When you own the media through group marketing and when you create a new video, write a new article, or send out a email to your subscribers its like printing money.

Where can you go, and say I need $10,000 and write an email and a few hours later have $10,000 in your account?

What is an auto sales closing system?

At its core, an auto sales closing system is a high-converting marketing system that does the sales for you! Like a vending machine for your business.

But it’s so much more than that.

It not about just selling more but pricing and packaging you products to bring in more profits by tapping into human behaviors because sales and marketing is not about convincing people to buy but by predicting what people will buy.

Starting in module #? were gonna explain how auto sales closing systems work, and why we do certain things. However, you don't need to understand how your car works to benefit from using it.

https://www.morningbrew.com/daily the daily email newsletter generates $20+ million in annual revenue has been acquired for $75 million. Twitter buys Revue the email newsletter for an undisclosed amount. (See article ==>> https://www.wsj.com/articles/business-insider-parent-nears-deal-to-buy-controlling-stake-in-morning-brew-11602643882?mod=searchresults_pos2&page=1 )

There are numerous tech firms getting into the newsletter business, like Substack, TinyLetter, Lede, and Ghost, as well as several editorial publishers, like Patch and Forbes.

I want to invite you to partner up with us because we use a similar software that some of the biggest experts in their field use including real estate celebrity dean Graziosi, grant cordone from the TV show Undercover Billionaire, Investor Tai Lopez, and many others have used spending $100,000 that earned them 100’s of millions of dollars And that a major investment firm aquired from LearnVest for $250 million dollars that we call as an auto sales closing system that will 1 ) generate your traffic 2) generate interest 3) capture your leads 4) present your products to your prospects 5) closes them right there on the spot and if they don’t buy it follows up with them and closes them at a later point by capitalizing on 9 different categories of income streams 

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I work with Alan Lazar, who is Grant Cardones marketing guy who spends a million dollars a month in advertising. I can't spend the type of money some of the enterprises invest in advertising and chances are you don't have the know how to a project like this together.

I believe we're a perfect match! I can't do this without you and you can't do this without me. So I want to invite you to partner up with at lifestyleaudit.alphalifestyleacademy.com.

So far we have looked at how to use Group marketing to bring in a million dollars in new business in as little as 90 days by 1. Controlling the Media and 2. Owning the media and in finally were gonna look at 3. Owning the customer but first were gonna look at one simple short-cut to out sell 90% of your competitors.

So move on to the next module.

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