How I helped Build A $267 Million Dollar Real Estate Firm During The 2008-9 Great Recession
Not all real estate agents are created equal, the average Realestate agent earns about $40,000 a year however, according to a 2014 report from the NAR, which show over a 5 year period 87% of new agents fail, and just 14% of agents making a living.
ActiveRain conducted a survey of what seperates those real estate agents who are earning $100,000 a year or more from and those they call poor agents those earning less than $35,000 a year.
Here’s what we learned from ActiveRain:
Demographics:
- Rich Real Estate Agents invest 6x more in technology $3,000-5,000 per year on technology,
- Rich Real Estate Agents BROADCAST via social media
- Rich Real Estate Agents upload videos to Youtube
- Rich Real Estate Agents spend 10x more on marketing $5,000-$10,000 per year
- Rich real estate agents have 11-20 years of real estate experience. Because it has taken them that many years to develop the relationships to earn that type of money, however, Jim Fleck by understanding the economics of his business was able to do $3 million dollars in his first 9 months in real estate.
- Mcdonald’s is one of the largest holders of real estate, they applied what is known as the gold rush principle. How much gold did the first millionaire during the California gold rush find? He found none! Samuel Brannan became the first millionaire during the California gold rush not by finding gold but by selling picks, shovels, and things the prospectors needed.
- Real estate agents are a dime a dozen, according to a 2014 report from the NAR, which show over a 5 year period 87% of new agents fail, and just 14% of agents make a living however, by using the gold rush principle we offer supportive services that establish your credibility and establish you as the most trusted expert in your field.
- Who is a person going to do business with, just your average agent? Or you, author, speaker, and specialized expert? With you of course.
- Many people underestimate the value of educational marketing, by establishing themselves as the most credible expert in their field however, people like Arnold Swartizagaer, Rober Kiyosaki of the rich dad poor dad company, and Dave Asprey of Bulletproof coffee first established themselves as an expert that opened up the opportunity to become who we know them of as today.
- John Beck used the gold rush principle to sell $267 million dollars in real estate-related products.
- If you are not familiar with me let me re-introduce myself, my name is Christopher Brown, my last job I was hired as a business strategist where I helped develop marketing strategies.
One of our clients was John Beck, where we run a TV info commercial and internet ads where a person could order by calling a toll-free number or going online that sold 3 works book, along with a membership website, and a support hotline for $39.95 per month.
Once they got the package through the mail the package instructed them to call a toll free number that connected people to our sale department where they were inteviewed an see if they qualified for a coaching package of between $15,000-$25,000
If they took up the offer they were also called by our tax department to set up their corporation and do their taxes from anywhere from $3,500-$9,000
If they were not a good fit they could upgrade for additional support and tools from $195 $3,500.
This project $92 million in book sales of about 2.3 million customers. (Ideally, the purpose of this product is to pay for the advertising. I was not given clearance to if the kept any of this money)
One the back end, this generated $175 million coaching packages. (This is where the profit are made)
This did not include any real estate deals.
Real estate investors will typically use educational marketing to raise capital and then invest that money into real estate which is where they make all that money from.
Many smaller companies underestimate the power of educational marketing, earning an income by offering books and courses that establish you as the most credible expert in your field that enable you to be more successful in your industry, and because of the high-profit margin of educational marketing, it can sustain you long enough during your growth period to be more profitable and even stay in business. Educational marketing can often mean the difference between staying in business or closing your doors.
If I was to ask you what is the one thing you could be doing in your enterprise that would make all the other things you could be doing a waste of time? Most companies go after one customer at a time, joint ventures or group marketing is the fastest way to grow your company where we land a customer where that one customer may bring you 100s, 1,000s, or depending on the size of the deal 10s of 1,000s or 100s of 1,000s of new customers.
Before spending a dime
One of the first deals I consulted on, I made a deal with Al Nin, where we landed a deal with his dentist, and then made a deal with several beauty salons in the area where we provided them with marketing material which turned into 3,200 new patients in the first 90 days at an average of $2,000 per patient for a total of $6.5 million in the first 12 months.
People love the idea of leveraging someone else following to build their customer base but going from the idea to putting it into action is to much to ask for many people because you already have many issues you have to handle this is why I want to invite you to partner up with us and work together as a team because we created a short cut to make it as easy as possible to get as many of you to take advantage of this opportunity as possible by working together as a team.
I want to invite you to visit 90daymillionaire.alphalifestyleacademy.com
