So in order to be in the top 1% of your industry, you MUST follow up more than 99% of your competitors. WHICH IS ANYONE THEY SPEND MONEY WITH BESIDES YOU!
the Alpha Lifestyle Academy†which is designed to help you to reach the top 10% in all areas of your life. So in order to be in the top according to investopedia.com, to be in the top 10% of income earners of the world you must earn an income of $133,000 a year however, if we are just looking in America you must earn an income of $133,445 and as a household your household income must earn $295,845 a year.
We will provide you with a tool to help you with this in the Billion Dollar Blueprint.
W.Clement Stone used this formula to make 122 sales per day earning him over a million dollars a year during the Great Depression.
Paul Gonzalez my old boss and business partner helped a company do over $250,000 a month selling nutritional products over the phone similar to Team Beachbody in which you’ve probably seen their infomercials on TV.
People love the idea of sitting at home or as many internet opportunities try to sell you on the idea of making money on on your laptop of smart phone at the beach however, as you see I make money on the phone at the beach however, one of the biggest fears people have is public speacking and because of this many people are to intimidated to talk to a stranger on the phone.
There are other ways to make money however, if you are starting out with nothing the fastest way to make money is over the phone.
This is why many money making opportunties get a bad rap because 1/3 do nothing, 1/3 do a little bit, 1/3 do a little bit more and become a 6 figure income earner, however only 1 in 5000 do all 6 steps and become a mega super star.
Take for instance, who has been trying to make the big money for 18 years however, when I mentoned the idea of finding people on the phone and he told he was not going to spend all day on the telephone. He already decided what he was not willing to do to be successful and after 18 years of failing he still was not ready to succeed and because of that this is why many people turn to the internet.
Personal one on one sales is the most effiect way to make sales however, you only have so many hours in a day in which you need to find a team of people to help you or take the money you have and invest it into advertising to make even more money in which you can make money on the internet or through offline advertising such as direct mail because the internet has become very popular but the internet is what is called as efficent; not effective because the internet you can expose 10’s of 1,000’s of people to your marketing message in just a few minutes which you just cannot do with any other type of media.
ASSIGNMENT 3: Marketing
Income Goal $___________ divided by profit per sale $____________ = _____________ sales X 1/2% __________ visitors (Penn Island Studio says you should 1/2. This is why testing is so important to make sure you are profitable enough to invest in advertising, however, in many cases it is smarter to generate a lead with a FREE trial offer to generate more interest and then follow up using some sort of marketing media like email, text messages, direct mail, etc…)
however, not all marketing media is created equal.
There are tons of people who make money on the insternet such as through instagram and yes these people are making a lot of money however, many of them are short changing themselves because they do not understand marketing which I will share with you as we continue through the billion dollar blueprint.
We use what is called as an auto sales closing system, which is a system that does the selling for you. These auto sales closing systems have 6 step 1) is traffic 2) generate internet such as collecting their email mail address through a simple one page website called as a landing page 3) which you give them a free trial offer in exchange for their email such as a video or ebook 4) you sell them a cheap inexpensive produst that gets them to spend money with you 5) you follow up with them through informative emails that highlights the imporatance of whay a person should do business with you 6) is where you sell them your main product.
It takes years to build up a community to make money enough money from socal media. I have over 20,000 subscibers on Youtube and it has taken me a couple years to build up a community that large however, there is a lot of hype reguarding Instagram right now but I only have 1,300 followers on Instagram (I do not focus on Instagram) but I get about 15 people per week to click on my profile and even less will click on my website link.
So with those numbers it would take a minimum of 15,000 people with those numbers to make one sale. This is why if you are not willing to get on the phone you need money to invest in advertising however, if you do not have money for advertising this is why I cold call companies and make deals with them to send me their customers.
The very first time I did this I made $14,100 in my very first 6 hours in business and because of word of mouth advertising those customers help me build $100,000 per month company.
There is always money for those who have a sound plan to use that money however, as we continue through this series we will show you how you can raise $50-$100,000 buiness capital to help fund your project in as little as 48 hours.
You could invest the same amount of money or effort and not get the same results you will with certain other types of marketing media. As you see in the following graph email out performs any socal meda platform because no matter what you do, even signing up for a socal media site like Facebook you need an email.
However, this does not mean you completly give up on socal media. You may just use socal media as part of your marketing tool box.
ASSIGNMENT 4: Email
Income Goal $___________ divided by profit per Email subscriber ____________ = $___________ (we have done research that shows some businesses earn as much as $14 per month per text message subscriber)
More on this later as we continue through the “Billion Dollar Blueprint” also see http://blog.hubspot.com/sales/sales-statistics#sm.0001p046hpa96focyfw28920mmfu1
During the Great Depression, the rich became broke overnight. People were jumping out of skyscrapers, and eating out of trash cans, however, W.C Stone friends came to him and asked him not only what he did to maintain his wealth but what he was doing to prosper during that hard economic time.
80 years later Mark Yarnell took that same formula and expounded on it because at the heighth of the 2009 GREAT RECESSION while playing a game of golf Mark Yarnell rich buddies asked him what he was doing not only to maintain his wealth but what he was doing to thrive during the hardest economic time the U.S had experinced since the 1929 Great Depression even surpassing the recession of 1980 which was the worst at the time.
Mark Yarnell found out that if you build a network of 100 
people who all sell the exact same product you will absolutely worst case scenario make $100,000 per month.
In the article your first million, we talk about a concept known as group marketing. What most companies do is go after one customer at a time however, with group marketing you land one customer which may lead you to 100, or 1,000 new customers and in the case of big business; landing a deal with a company could lead you to 100’s of 1,000’s of customers.
The network marketing industry has the right idea because they will make one sale and as Darin Kidd shows in the following video that on average that person will recruit 2 people and 5 customers.
So following the direction of Mark Yarnell who through group marketing builds a network of 100 people which will give you a network of 300 people and 1,500 customers.
We wrote a series of articles entitled “How To Get Your Boss To Pay You $125 An Hour” In which we discussed that you don’t get paid based upon the hours you work but rather the amount of value you provide in those hours.
Matthew 7:13 show us one of these laws of the universe 2,000 years before mathematicians discovered what is known as Pareto principle or the 80/20 rule when it says: Go in through the narrow gate, because broad is the gate and spacious is the road leading off into destruction, many are going in through it; whereas narrow is the gate and cramped the road leading off into life, and few are finding it.
This scripture points out the difficulty that one must overcome to get what they want.
In following video Dr. Jordan Peterson that discusses why it is so easy to get ahead for productive people because if you work for a company that has 10,000 employees the perto principle which is a law of nature shows that out of those 10,000 employees 100 of them will do half the work.
Several years ago there was a lot of talk about the 1% and how unfair it is that only 1% of the world own majority of all the wealth however, this is a law of nature. You can rant and rave and complain all you want but if you want to win you have to play by the rules.
If we are talking about money 80% of the money will end up the hand of only 20% of the people however, the exact opposit is also true that 80% of people will have to live on 20% of the money and since that is a law of nature you cannot change that however, you can change what side of the pereto princile you end up on.
You can either share 20% of the money with 80% of the poplulation or you can be in the top 20%. of income earner.
Take for instance since 81% of sales are done on the 5th contact however, by following up 5X you are doing more than 52% of people are willing to do. So if you want to be in the top 10% of income earners do you must do more than what 90% of people are doing.
We have been talking about money however, that same is true about you health.
If you want to lose weight. Look at what they who are in extremely good shape and what they eat and what they are doing.
ASSIGNMENT #2: Group Marketing over the phone
100 sales needed X 10% __________ leads. (Netquote says: you should close 10% of your leads on the phone)
Mark Yarnell’s Formula
100 sales needed
30 leads x 25 day month = 600 leads month
close 10% = 60 month
10% produce 6 per month
1/3 nothing
1/3 do a little bit
1/3 do a little bit more
1/20 – 30 will become a 6 figure income earner
1 top leader X 12 month
= $100,000 per month income
In Mark Yarnell case, three people earned him a $350,000 per month income.
The marketplace of today filled with companes offering the same type of products and services that other companies are offering just under a different company or brand name.
You might have a amazing product but if you fail to take care of your customers customer service needs. You just fail short. So your job is to provide more value than any of your competitors.
If you can do that you will get what is called as a high NPS (Net Promotor Score) So by looking at the numbers, out of 100 customers 60 will do nothing, 2 of them will promote you when the conversation arises and 2 of them will activily promote you.
By using Group Marketing you will find a greater number of people activily promoting you. 
In 2017 the companies with the highest NPS are USAA, Thomas Cook, and Even Apple…
Jordan Adler build his group marketing business through networking with people and sending them a “THANK YOU” card.
Assignment 3: Networking
There are his numbers which he earns $1,000 from every business card he gets.
- Sends a”THANK YOU” note | Sell 1 out of 100
- Sends a “THANK YOU” note with his business card and picture on it | Sell 2 out of 100
- Calls the person after he sends out the card | Sells 4 out of 100
- Sends a “THANK YOU” note with his business card and picture on it and a $5 Starbucks gift card | Sells 8 out of 100
- Sends a Birthday card |
- Set personal meeting (how can I help them)
Again 1/3 do nothing, 1/3 do a little bit, 1/3 do a little bit more, however, only 1 in 5000 do all 6 steps…Despite all this Jordan built a network of just 129 people which went on to create a customer base of 500,000 people.
Kevin James Brown a buddy of mine followed this formula and went on to make a million dollars a year but only after he built a network of 100 people.
Martian Rouff another buddy of mine who I met in Beverly Hills and took me and my wife out to dinner told us that he built a network of just 86 and he went on to earn millions of dollars.
I met Martain through David Ulla who between him and his wife built a network of 150 people earning them $350,000 per month. David also told me about David Peitsch who build at netowork of 82 people and Matt Morris build a network of 60 people before they were making a million dollars a year.
Brian Currothers who flew down to Florida to met with me at the Gaylord Palms resort and speck at a convention told me he build a network of 1,500 people earning him $15 million dollars however, I asked him how big of a network he built before he made his first million in which he told me about 100.
Then there is John Sachtouras who built a network of just over 187 people which earned him over $15 million dollars over the last 8 years.
Building a network of 100 people does not have to take you that long because as the following video points out Jordan disabled for a while as well as myself, Jordan Adler, John Sachtouras however, Jordan jumped from $6,000 per month to $98,000 in just 54 days by using this knowlwdge of the 1% or what we call as the mathematical formual to writing your own check.
ASSIGNMENT #2: Group Marketing on the Phone vs. The Internet
Goal of 100 sales x 10% = 1,000 leads.
We have a phone script in which I make and an average of 30-60 second pitches to make 30 leads per day.
If you were to do this online you need 1,000 reps to get the same results. So do you want to do the work for 100 or 1,000 reps? Plus if you were to do this online with 1,000 people there would also be advertising expenses that you would need to deduct.
When starting a company You are either rewarded or penalized for your past because if you were a Real estate agent before you started your company you chances you would be better off than if you worked as a cashier at Target because you are able to bring your experience in Real estate into your business, however, if you do not have a record of success you also bring that into business too.
Mark Yarnell personally taught me this formula in 2012 but because the the emotional abuses and trauma I endured I could not do what it takes. Jordan Adler, and John Sachtouras suffered from the same condition because there is a lot of information today out on the internet on how to make money however, what they do not address which is something we all had to learn before we put in the work is how to optimize outr brains to make more money.
Because we have all gone through emotional abuse and trauma this causes us to self sabotage ourselves which is something nobody takes about.
So in addition to walking you through what I learned working with executive from multi billion dollars companies like Ancestry.com, Create Trucking, Protor & Gamble, Toyota, Vicotira Secrets and companies like that.
However, I did not fully put in the action into my own company I was doing for these companies because I had self esteem issues and have not yet overcame the emotional trauma I endured and hadent yet optimized my brain to make more money.
REVIEW / ACTION STEPS
1) Provers 21:17 “The one who loves having a good time will come to poverty; the one who loves wine and oil will not grow rich.” – The average person does not have this kind of knowledge there are reasons why some people are fit and healthy, and why some people are rich and others are poor.
The average person spends 6 hours per day watching TV with another 2 phones on their cell phones in non-productive activity.
Research also show us that the average millionaire spends 60 min. each and everyday educating themselves on business and financial material which brings us to step #2 which is in harmony with Joshua 1:8 “This book of the Law should not depart from your mouth and you must read it in an undertone day and night, in order to observe carefully all that is written in it; for then you will act wisely.
3) Proverbs 5:1-2 – Along with Joshua 1:8 again, the average millionaire spends 60 min. each and every day educating themselves on business and financial material but that does not mean you will believe it.
You must spend enough time digging through the facts convincing yourself if this is true or not and developing your thinking ability as Proverbs 5:1-2 says: “My son, pay attention to my wisdom. Listen carefully to my discernment, So that you may guard your thinking abilities and safeguard knowledge with your lips.”
Not everyone has thinking ability, in the book “The Strangest Secret” he reports that Nobel Prize winner Albert Switzer say the biggest problem today is people don’t think.
4) Matthew 7:7-11 – You must
put this into action, however, unless you have the knowledge to have enough confidence you will be successful you will not put in the work to be successful.
WHY ARE SOME STILL NOT SUCCESSFUL?
1) Proverbs 24:10 “If you become discouraged in the day of your distress, your strength will become meager.” Proverbs 17:22 “A joyful heart is a good medicine, But a crushed spirit saps one’s strength.
So if you have a joyful heart, you will be excited in this business venture of your’s however, if as Proverbs 17:22 says: “But a crushed spirit saps one’s strength” you will not have the strength and energy to take care of some of your basic needs.
So if you are going through something Some people have such low self-esteem they engage in self-destructive activity and besides that because of the trial people go through their spirit is crushed and do not have the energy to do what it takes to be successful which is why we provided you what we call as the “Inner Game” where you will discover how to optimize your brain to make more money.
What we can do is amazing, what we will do is something else.
2) People want things easy, many people are not willing to work for what they want Proverbs 20:13 says: “Do not love sleep, or you will come to poverty. Open your eyes, and you will be satisfied”.
Proverbs 19:10 says: “It is not fitting for a fool to live in luxury” however, politicians and business and make money guru’s calm they can break the laws of physics which gain votes and sell products but it is not reality.
You may fail for a time because you have not developed the work ethic earn money and instead are more comfortable working for money Proverbs 17: 3 says: “The refining pot is for silver and the furnace for gold.”
Only through intense pain and pressure of trial will you be refined enough to develop the kind of work ethic you need like a goldsmith refines his metals to purify the gold.
You may have to go through challenges to become the person your family needs you to be however, it does not have to be that way! Because we take because of our modern American lifestyle the foods we eat introduce parties into our bodies which short circuit our pituitary gland in our brains is linked to motivation and drive and in men are linked to their balls so when you heard the expression “You don’t got the balls” it is really true, most men do not have the balls to get on the phone or spend money in advertising as we have outlined here.
Even if you do fail for a time because of rather working for money, instead of earning money Proverbs 24: 16 says: “For the righteous one may fall seven times, and he will get up again.”
3) When we follow the previous steps we will have the confidence Mathew 6:34 “Keep on, then, seeking first the Kingdom and his righteousness, and all these other things will be added to you. So never be anxious about the next day because the next day will have its own anxieties. Each day has enough of it’s own troubles.”
Your success is not dependent on your talent or skills but rather playing the laws of physics.
Again, not all marketing is created equal you could put the same amount of money or effort into a certain type of marketing media’s that you will with certain other types of marketing media.
Everyone situation is different so pick from the options below whether you are a business owner or if you have a job.
If you are a business, as you continue you will see how by using the laws of physics one general man went from $6,000 a month to over $98,000 in just 54 days.
