Christopher Brown

"As Of 2020 You Have A 1 In 16.25 Chance Of Becoming A Millionaire!"

"As Of 2020 You Have A 1 In 16.25 Chance Of Becoming A Millionaire!"

Cardone Ventures published a report that shows despite the economy 2/3s of businesses close their door every 5 years because many entrepreneurs understand what they do but they don’t understand some of the other important parts of their enterprise like marketing, cash flow, and raising business capital. 

Advertising is not just letting people know what you do but using the proper combination of words, shapes, and color to motivate a person to do business with you over your competitors.

Real Estate Agency Vs. Real Estate Agent Marketing

The things your agency is doing are the direct opposite they are having you do to build your real estate empire. The things many agencies would have you do is not in your best interest but in the interest of your agency.

At this stage, you’re diving into internet marketing to find your leads, drive traffic, and make sales. But then... a realization.

Although your agency is bragging about their numbers, they are giving everyone, the exact same template and instructions for how to sell.

They are creating MASSIVE competition for you.

Statistics show that 98% of businesses fail, and that’s when they are selling in a space without thousands of identical competitors. Imagine the statistics if everyone were selling the same thing in the same way as a million other people.

When 300,000 team members using the SAME template with NO variation whatsoever, and those 300,000 people all try to run the same ad and social media campaigns, what happens? People get used to it and start to tune you out. Instead of it grabbing people’s attention, it just becomes an expected pattern to ignore.

In order to succeed online, you need to set yourself apart by becoming an expert in your field. This means doing things differently, keeping your audience excited, and contently staying at top of mind by using technology.

Agents who understand this realize that funnels and internet marketing strategies are so important, and implementing the company’s massive cookie-cutter plan is not that effective.

Skyrocket Your Response Rates By 3,500%

Dean Jackson a real estate agent from Tampa, Florida is credited with taking the principles of direct response ads and applying to the internet which goes by the name of a landing page or squeeze. Direct response is what most companies were doing during the 1920’s, 30s, and 40s through print.

As you can see from this Bisquick ad that appeared on the back cover of the 1934 issue of Cosmoplitian magazine. A person rips out the coupon on the bottom right hand corner of the ad and send it in and get a free cook book sent through the mail.

Landing pages apply the same principles usually by collecting an email and then following up by sending automated email message. 

Typically only between 98-99% who visit your website will leave and never return again however, if you collect your prospects email by giving away a free trial offer, typically free information, you can collect 20-30% of your visitors email and follow up with them to come back.

Many people under estimate the power of email however, research from the DMA (Direct Marketing Association shows the average newsletter subscriber is worth $187 over the subscription.

Lurn.com shows that landing pages out perform typical website by 3,500%!

But this is just the beginning! When you understand how send the right kind of email and sending them to spacific pages within you website you can out perform a traditional website by 3,500%.

We do this by establishing you as the most credible expert in your field by offering free information that highlights the importance of why a person would want to do business with you.

Chet Holmes International published a study that shows that only 3% of the population is ready to buy or list their home at any given time. 7% of the population is thinking about it so by making some slight modifications to your marketing message you can capture this market too and not lose them to your competitors at a later date.

Before someone lists their home they are going to want to know what their home is worth to see if it is worth moving at this time.

This is only the first step in an auto sales closing system which is software that will do the selling for you. I want to invite you to partner up with us where we will give access to similar software that some of the biggest experts in their field use that will 1 ) generate interest (in other words generate your traffic) 2) capture your leads 3) present your products to your prospects 4) closes them right there on the spot and if they don’t buy it follows up with them and closes them at a later point by capitalizing on 9 different categories of income streams visit http://realetstateempire.alphalfestyleacademy.com

You know what frustrates me? How complicated people make getting deals through social media. There was a study that looked at separate those agents earning $100,000 plus a year verse those earning less than $35,000 a year.

They found that those earning $100,000 a year heavy used social media platforms, and those that used sites like linkedin, twitter, and Youtube were more likely to earn a 6-7 figure income.

Those that used Facebook were not anymore likely to be successful, than those less successful.

Don't Forget The Social Part Of Social Media

The way most people use social media you have to have a following of 100’s of 1,000’s of people to be successful.
Most people treat social media the same way companies use the TV. This worked for decades however, people buying behaviors change every 80 years or so. 

So in order to compete in todays marketplace you have to update the way you sell.

Before television, people sold through relationships. The marketplace was not as competitive as it is today either.

You might understand the technology better however, your grandfather or depending on your age your great grandfather was better apt at social media than people are today. 

years ago, people knew the names of the people they did business with. If you watch shows from the 1950s - 60s like Father Knows Best, The Donna Reed Show, and The Andy Griffen Show. 

If you needed a hair cut you went to Floyd the barber if you need your car worked on you went to Gomer, or Gober Pyle, if you needed a prescription you went to Ellie Fisher.

You can learn a lot about business from classic tv.

Some of you may be familiar with Gary Vaynerchuck who took his families wine business from a $4 million dollar business to a $67 million dollar business in just 3 years by using social media the same way companies built their following during the 1920s, 30’s and 40’s.

One On One Marketing

Many of you are probably familiar with the real estate marketing tactic of farming where by using direct mail you target a spacific territory and market to the home owners in that area for when they are ready to buy or sell their home.

Tony Kalso did this, it took him 5 months of mailing to the same area before he landed his first deal. He continued to mail month after month. Over a period of 3 years he spent $50,629 that earned him $543,390 in commissions.

You can do the same thing using social media by farming the same community online building relationship by offering value to your community of potential buyer and then when they are ready to buy or sell you will be there for them. 

Back Door Marketing

When you look at what the vast majority of agents are posting on social media they are posting properties that have for sale or posting when they close a deal but they are not offering anything or real value to their social media community.

marketing data shows that happy families buy real estate, so you could offer marriage or parenting advice, you could also offer advice on how and where to find government money programs to purchase a home, how to invest in real estate to retire, and when they are ready to list or buy their home they will seek you out because of the relationship you have built with them.

We are putting together a copy and past one on one marketing script for real estate agents to use through social media which you can find at http://realestateempire.alphalifestyleacademy.com 

Stress, anxiety and depression are all warning signs from the body that something is not right. 

Money isn’t everything, it’s just 1 area of your life you need to get handled. 

(Link: https://www.apa.org/news/podcasts/speaking-of-psychology/financial-stress#:~:text=Audrey%20Hamilton%3A%20Money%20is%20a,as%20diabetes%20and%20heart%20disease.

According to the American Psychological Association (APA), money is the top cause of stress in the United States. 

long-term financial stress related to finances results in distress, which may bring up blood pressure and cause headaches, upset stomach, chest pain, insomnia, and a general feeling of sickness. Financial stress has also been linked to a number of health problems, including depression, anxiety, skin problems, diabetes, and arthritis.

However, a study published in Proceedings of the National Academy of Sciences, shows that $85,000 is the minimum income you need to start feeling happy. Those earning less than that are less happy on average, while those earning over $85,000 are happier. 

psychologist Daniel Kahneman and economist Angus Deaton published a study in 2010 that showed the highest level of life satisfaction with incomes of $75,000 ($90,000 when adjusted for inflation, per Bloomberg) and that more income did not improve happiness. 

(Link: https://www.pnas.org/content/pnas/107/38/16489.full.pdf

Just as the wisdom of King Solomon said in the Bible, where he said give me neither poverty, nor riches. 

In 2015 a study was published that showed to make the equivalent of a mile class family in 1960, in the year 2015 you would have to make between $180,000 on the low end to $1,000,000 on the high end

A million dollars is not as much money as it use to be. Today you need about a million in a half to equal what a million dollars was in 1960.

In the documentary "Capitalism: A Love Story" Past generations, a family could make a living on just a single income because we bombed the competition in ww2 and it took them 30 years to rebuild.

However, during the 1980 new laws were written that took money out of the working class and put it in the hands of the rich making the rich super-rich.

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Because of economic changes it has gotten harder and harder for many to be able to make a living. 

You can rant, rave and complain how unfair this is however, if you want to win you have to play by the rules of the game if you want to win by adapting to the new economic changes. 

Just 0.01% of the population, and 5% of businesses make a million dollars a year.

Just like the TV show undercover billionaire where in season #1 Glen Sterns and season #2 Grant cordon was draped off in the middle of nowhere, with just $100, no contacts, just their skills, and built a million-dollar business in just 90 day. 

We understand that you come from many different industries however, we are going to use the example of real estate because economics translates into any industry that you work in.

ActiveRain conducted a survey(1) of 1,758 real estate professionals to find out what separates the top real estate professionals (those earning over $100,000 a year, from those earning less than $35,000. ActiveRain's study showed that those earning at least $100,000 are spending between $5,000 - $10,000 in marketing or around 10% of their yearly commissions.

To further this point Tony Kalsi spent $50, 629 in marketing to earn $543,390 in commissions over a 4 year period bring in a 11X return on his investment.

Over a period of 8 years, Tony invest a total of $219,220 in marketing earning him $2,005,022 in commissions.

It took 5 months to close his first deal, at which he continued to re-invest his profits back into marketing generating 168 leads and closing 22 deals. The neighborhoods he marketed to did a total of 44 homes sold. So Tony got 50% of the deals in his neighborhoods.

The beauty of the real estate industry as compared that to a college education that is required for most other careers and you can get started with a real estate license for just a couple hundred dollars however if your goal is to make $100,000 a year you need to raise or have the capital to invest $10,000 a year into marketing, and if you want to be able to earn a million dollars a year you need $100,000.

Before we look at how this agent pulled out $3 million dollars from a $250,000 property we need to understand what your competition is doing because just as Sun Tzu said “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

The competition is fierce! But for you to succeed, you have to know what you are up against because as Marc Cuban said: “IF YOU DON'T KNOW MORE THAN YOUR COMPETITION, THEY CAN KICK YOUR ASS”.

People have gotten number to the way that most enterprises do business because almost everyone is doing the same thing just under a different company or different brand name. So most people have gotten numb to the way that most enterprises do business and can ignore you.

Research shows the average real estate agent makes $40,000 a year and 90% earn less than $60,000 a year, and according to data published at https://www.tomferry.com/blog/87-of-all-agents-fail-in-real-estate/ which shows that 87% of licensed real estate agents fail.

This isn't meant to scare you but give you hope because once you see how easy it is to once you have the proper knowledge. A general never goes into a battle without knowing what he is up against however, most go into business with nieve optimism.

You may be familiar with Vilfredo Pareto and De Solla Price from school also known as the 80/20 law and prices law.

In this example were looking at real estate but don’t be distracted by the industry were looking at because the principle crosses over into any industry including real estate which the square root produces 50% of the results. If you have 10,000 real estate agents, 100 produce half of the results. 

(see Los Angeles top 10 real estate agents) Los Angeles’s #1 agent sold a minimum of 188 more properties than anyone else in the top 10 however, Los Angeles #1 agent, they do not give an exact number. We just know they sold over 500+ homes and for a higher price than anyone else in the top 10)

The organization “Made By Dyslexia” held an event to celebrate the achievements of dyslexia because we live in a world made by dyslexic individuals like Henry Ford who developed the automobile, Thomas Edison who discovered Electricity, Steve Jobs who developed the smartphone, and civilization space travel with people like Elon Musk and Richard Branson with Space X and Virgin Galactic.

The research shows that dyslexics are 400% more likely to become millionaires however, as Matt Hancock Sec of State Health & Social Care spoke at the 2019 dyslexia summit address we are here to celebrate the achievement of those successful dyslexics who became successful inspire of their dyslexia.

He went on to emphasize that we are the privileged ones who made it despite a system that has bet on us to fail. We became successful despite the odds being against us.

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br>In Samantha Coppola Ted Talks video she’s shows the cost of raising a child from birth to 18 is currently $245,000 however, to raise a dyslexic child is $400,000 to provide the resources to be a successful and productive member of socity.

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Because dyslexic children lack the resources to set them up for success according to the institution of educationsciences.gov

when they enter the real world Dyslexic are also more likely to end up in jail, prison, drugs, and more likely to engage in self harming behavior like beating or cutting ones self, and more likely to attempt suicide.

(See article https://eric.ed.gov/?id=EJ1122799

According to eduationupdate.com shows that 48% of dyslexics are in prison because if you have poor reading and writing ability it is almost impossible to get a job.
Many times it is not that dyslexics can’t read but many times because of the way their eyes are communicating with the brain. Their brain does not see what is on the page and will even make up word that are not on the page

(See articlehttp://www.educationupdate.com/archives/2008/DEC/html/spec--dyslexia.html

My parents were not rich however, I qualified for a scholarship for a special school that helped me to learn so I could do better in school to get me out of special ed.

If you did not get the proper resources to set you up for success. You may become resentful.  Kirk and Reid conducted a study that found that up to 50% of the prison population had some form of dyslexia.

(See article https://www.motherjones.com/crime-justice/2019/04/people-in-prison-are-way-more-likely-to-have-dyslexia-the-justice-system-sets-them-up-to-fail/  

Dyslexics have failed so many time that failing is not a big deal for them. However, they learn from their failures until they become successful. Because so many dyslexics have become homeless from Dwayne The Rock Johnson, Steve Harvey, and Paul Mitchel I looked at my time in homelessness as a right of passage because there was a study published by Semanticsscholoar.org that showed the connection between dyslexia and homeless in which 52% of the homeless that took part in the study showed signs of dyslexia.

(See article https://www.motherjones.com/crime-justice/2019/04/people-in-prison-are-way-more-likely-to-have-dyslexia-the-justice-system-sets-them-up-to-fail/

ATTENTION! The following video is provided by a 3rd party vender. If the video is no longer available it is because the owner of the video or Youtube removed the video from their servers. we apologize for any inconvenience.

Dyslexics have an unusual rate of success however, if you have too many disadvantages dyslexia does not help. As you see dyslexics are more likely to be addicted to drugs, a criminal, homeless, and give up and commit suicide depending on the support system you have.

If you were born into poverty, grow up in a broken home, and have no support system you are more likely to experience the negative effects of dyslexia.

ActiveRain conducted a survey(1) of 1,758 real estate professionals to find out what separates the top real estate professionals (those earning over $100,000 a year, from those earning less than $35,000. ActiveRain's study showed that those earning at least $100,000 are spending between $5,000 - $10,000 in marketing or around 10% of their yearly commissions.

To further this point Tony Kalsi spent $50, 629 in marketing to earn $543,390 in commissions over a 4 year period bring in a 11X return on his investment.

Over a period of 8 years, Tony invest a total of $219,220 in marketing earning him $2,005,022 in commissions.

It took 5 months to close his first deal, at which he continued to re-invest his profits back into marketing generating 168 leads and closing 22 deals. The neighborhoods he marketed to did a total of 44 homes sold. So Tony got 50% of the deals in his neighborhoods.

The beauty of the real estate industry as compared that to a college education that is required for most other careers and you can get started with a real estate license for just a couple hundred dollars however if your goal is to make $100,000 a year you need to raise or have the capital to invest $10,000 a year into marketing, and if you want to be able to earn a million dollars a year you need $100,000.

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