If you have seen any of our other videos or read any of my blog posts on the subject you know the thing that many companies do online it not new, the technology may be new but the things that many successful companies do online is what companies were doing in the 1920s, 30s and 40s.

This kinds of marketing is know as direct response advertising.

Look at this Listerine ad from the 1930s. 

Listerine consistently ran a series of educational articles similar to what blogger are doing online in todays business environment.

Let's look at Bulletproff coffee! David Asprey built a $50 million dollar coffee brand with content marketing.

The Bulletproof Blog

Today, with the advancement of technology, Dave Asprey regularly publishes articles, videos, and podcasts through his blog to educate people about the health benefits of using certain products. This approach is reminiscent of what companies used to do during the 1920s, 30s, and 40s when they would frequently publish educational articles in magazines to persuade individuals to use their products.

By sharing informative content, Dave Asprey aims to educate his audience on various health-related topics and promote the benefits of specific products. Through his articles, videos, and podcasts, he likely discusses the science behind certain products, their potential impact on well-being, and how they can contribute to a healthier lifestyle.

This approach aligns with the historical practice of companies promoting their products through educational content. By providing valuable information, companies in the past aimed to establish trust with consumers and showcase the benefits of their offerings. Similarly, Dave Asprey's blog likely serves as a platform to inform and engage with his audience, while also promoting the health benefits associated with the products he endorses.

It's worth noting that this is a general observation based on the information provided. The specific content and products discussed by Dave Asprey would require further research for a more detailed understanding.

Start Here

David Asprey promotes a lifestyle known as the Bulletproof Diet, which extends beyond being solely a coffee brand or a diet plan. It encompasses a comprehensive approach to living a healthy life. On the Bulletproof blog, under the "start here" section, Asprey provides a step-by-step blueprint on how to adopt this lifestyle and recommends reading his book, "The Bulletproof Diet."

The Bulletproof Diet, as advocated by Asprey, is not limited to coffee consumption but includes a broader framework for optimizing health. It involves making conscious choices about the types of foods consumed, with an emphasis on high-quality, organic ingredients and prioritizing specific macronutrients like healthy fats. The diet encourages avoiding processed foods, refined sugars, and substances that may cause inflammation in the body.

Furthermore, the Bulletproof Diet encompasses other aspects of a healthy lifestyle, including exercise, sleep, stress management, and cognitive performance enhancement. Asprey's blog provides guidance on these topics, offering a comprehensive approach to overall well-being.

By providing a step-by-step blueprint and recommending his book, Asprey aims to guide individuals on how to embrace the Bulletproof Diet as a lifestyle. The intention is to empower readers to make informed choices regarding their nutrition, physical activity, and overall health, thereby fostering long-term well-being and vitality.

Gold Rush Principle

The "Gold Rush" principle is indeed a strategy employed by many wildly successful companies. It derives its name from the California Gold Rush, where Sam Brannan became the first millionaire by selling pickaxes, shovels, and tools to the prospectors, rather than by finding gold himself. This principle involves offering supportive services or products that enable the sale of the main product or service.

For example, McDonald's is often viewed as a fast food business, but in reality, they operate as a real estate business. By selling fast food, they attract a select group of business-minded individuals who become franchise owners. McDonald's profits from the real estate on which their franchises are built. The fast food aspect serves as a means to funnel individuals into the franchise system, ultimately allowing McDonald's to accumulate substantial real estate holdings.

In a similar vein, many smaller enterprises have employed this principle by utilizing books. While there may not be significant direct profitability in selling books alone, they serve as a tool to establish individuals as credible experts in their respective fields. This, in turn, enables them to build their personal brand and gain recognition. Arnold Schwarzenegger, for instance, started his career as a bodybuilder and fitness book author (when he was still known as Arnold Strong), which provided him with the credibility to transition into a successful Hollywood actor.

David Asprey followed the footsteps of many renowned experts by authoring his book, "The Bulletproof Diet." This publication granted him the credibility needed to become a leading authority on the health benefits of Bulletproof coffee. Even large coffee brands like Folgers or Maxwell House may not have been able to leverage this strategy in the same way.

By leveraging supportive services or products, companies and individuals can establish themselves as credible authorities in their fields, build their brand, and achieve long-term success beyond the immediate profitability of their primary offerings.

Articles

Podcast

Certainly! In the world of content marketing, the strategy employed by Dave Asprey on the Bulletproof blog can be likened to the advertising approach used in the 1960s on television. During that time, a single show would have only a few advertisers who would sponsor the entire program. This is in contrast to the current model where multiple companies advertise within a single show through commercial breaks.

In recent years, many YouTubers have reverted to the old sponsorship model. They partner with a single company to sponsor their videos, sometimes for extended periods of months or even years. This shift is motivated by the understanding that viewers are drawn to their favorite TV shows and magazines for both entertainment and the opportunity to learn something new.

Similarly, on Dave Asprey's blog, he features experts who are interviewed on his podcast, as well as writes articles and produces videos covering a wide range of health topics. While visitors engage with the informative content, they may also be inclined to try out his Bulletproof coffee brand, which is present on his blog.

The underlying principle here is that people are attracted to engaging and educational content. By providing valuable information and entertainment, Dave Asprey aims to capture the interest of his audience and potentially introduce them to his own products or those of his sponsors.

It's important to note that the analogy presented here draws from general observations and may not capture the full extent of Dave Asprey's specific marketing strategy. Further research into his blog and content would provide a more comprehensive understanding.

Building A List

There is indeed a significant amount of hype surrounding social media platforms. However, when it comes to spending money on advertising and marketing, email remains a powerful medium, and it often receives more investment than any other media type. One of the reasons for this is that social media companies have control over the visibility of your posts, determining who sees them and who doesn't.

On social media, only a small percentage, typically around 2-5% of your followers, will actually see your posts. Even if you initially receive a high number of views, as social media companies strive to generate profits, they often require payment to reach a larger audience. This shift occurs once these platforms have achieved substantial growth.

In contrast, when you build and maintain an email list, you have direct ownership and control over your subscribers. This is why many companies underestimate the power of building a large email list. By having an email list, you can communicate directly with your subscribers, without relying on the algorithms or payment systems of social media platforms.

Dave Asprey understands the value of an email list and actively invites people to subscribe to his email newsletter. Through this strategy, he has successfully built a subscriber list with over a million subscribers. This allows him to reach his audience directly, bypassing the limitations and uncertainties of social media platforms.

In summary, while social media platforms offer great visibility and reach initially, they often restrict organic reach and require payment for broader exposure. In contrast, building and nurturing an email list provides greater control and direct access to your audience, making it a valuable marketing tool.

Conclusion

The purpose of building an email subscriber list is that once you have built a following large enough, you can send a message to that following, and you only need a smaller percentage of them to respond in order to reach your income goal.

However, it may require a significant amount of time and financial resources to build a following large enough to achieve that goal. Just imagine how much easier it would be to find someone who is already successful and send a message to their following, receiving their endorsement for you and what you have to offer.

The first time I did this, I made nearly $15,000 in my very first 6 hours, and over the next 12 months, that deal turned into a $150,000 per month income.

The next time, I did a deal with Al Nin and his dentist, and that resulted in $6.5 million over a 12-month period.

I'm nothing special; I simply had some knowledge about a lesser-known method to get companies to recommend me and the companies I have worked with to their customer base. You are just one deal away from changing your life.

Covering everything here would be an impossible task, so I invite you to visit 90daymillion.alphalifestyleacademy.com for more details.

Alexa Van Tobel built a financial education website, that build a email subscriber list of 1.5 million, and sold the website to a major investment firm of $250 million dollars 

Let look how she did this

If you have seen some of our previous videos, you know the things that many companies do online is not new, the technology may be new however, the things many successful companies do online is what companies were doing in the 1920,30, and 40s

In those day companies were less concerned with getting their name known and where more concerned with making sales.

An example I showed many of you before, is this Bisquick ad off the back cover of a 1931 cosmo magazine and as you notice in the Botton right hand corner there is a little coupon that a person can mail in for a free Bisquick cookbook that highlights the importance of why a person should cook with Bisquick   

Many companies require to big of a financial commitment to fast for them to start doing business with them because the more expensive your products are the more trust you have to develop before they will buy from you.

You want to start off with a free trial offer, normally this is done with email. Yes, there is a lot of excitement around social media however, when it comes down to spending money. More money is spend through email than any other marketing channel.

The way Alexa did this is by offering a FREE membership with an opt-in form at her website.

Another strategy that Alexa used is known as the "Gold Rush" principle because Sam Brennan became the first millionaire during the California gold rush not by finding gold but by selling picks, shovels, and tools the prospectors needed.

Today many businesses offer supportive services that enable them to sell their products and services. Alexa did this by selling a book that established herself as the most credible expert in her field.

Many other experts built up their credibility by using a book the led to success where many of these experts are today.

Your favorite TV shows why do you watch them? Your favorite magazines why do you read them? For the ads? No! You watch these TV shows and read these magazines because you want to be entertained and or learn something.

This is exactly what Alexa did with her email newsletter! When people read the articles in her daily newsletter she included advertisement to some of her products and even though her readers enjoyed what they were learning. Some of them took advantage of the products she offered.

The purpose of advertising is when someone has built a following large enough that they can send out a message to that following they only need a small percentage of that following to respond to the message to reach their financial goals.

However, it may time a lot of financial resources to hit their goal. Resources that many of you do not have.

But just think how much easier it would be to find someone who is already successful send out a message to their following endorsing you and what you have to offer.

This is exactly what Alexa did with LearnVest.

According to an article interview at https://www.scripted.com/content-marketing/learnvest-content-strategy. LearnVest content went out in a newsletter to our audience which was growing, and growing organically but we also put in place syndication and business development deals. Today, we went from having 4,000 referrals outside newbies coming to the site per month. Now we have 150,000 per month.That's because of the with 50 syndication partners like Forbes.com, Daily Finance, The Wall Street Journal, New York Magazine, Huffington Post. We have about 50 different syndication relationships in place now. 

They also hired a business development person to grow the network (joint venture broker) it's taken about a year or two to really have successful, flourishing relationships and build enough trust.

People love the idea of using someone else's following to build their customer base. But going from idea to putting this into action is to much to ask for so many smaller companies because they already have so many issue they have to handle.

So I want to invite you to work with us, where we can partner up together to put a project like this together at 90daymillionaire.alphalifestyleacademy.com

According to Statita Disney spent $7.2 billion in advertising in 2022 to compound the efforts of their advertising many large companies use joint ventures. Yes, even though Disney has an advertising budget of billions of dollars they expand their reach by setting up a department for joint ventures.

I do not have the exact detail on this project however, Disney worked a project with Barnes & Noble books stores to promote "Toy Story 3" which was released in 2012.

In many of Barnes & Noble locations at the entry way before walking into their stores they had signage advertising Barnes & Nobles E-reader "Nook" while advertising "Disney's Toy Story 3" on video.

You do not have the same financial resources as as many of these bigger companies do. Only 5% of small businesses will ever make a million dollars in a single year however, just 5% of business use joint ventures.

In 2008 it would take a person 7 exposures to you, your brand and what you have to offer for them to remember you. Today that number is 500X. When you go on Instagram and Tiktok how many post do you see? Of those you see how many of them do you remember?

The beauty of the internet is you can expose massive amounts of people to your marketing message in minutes. I recently did a small campaign locally on Youtube and had over 5,000 people see my message in minutes. However, when it comes down to converting those people who see your message to interest. Many people use social media the way companies used TV in the early days. 

They build an audience that they can blast out a message to that following however, in order to reach their income goal many of these people need to build a following of 100s of 1,000s or millions of followers which is not possible for many people.

You grand father or for many of you your great grand father is better apt at building a business on social media than many of you are today. You may understand the technology however, business in your grand fathers time was about relationships. 

Because of the changes many social media channels have made to their algorithm only about 2 1/2 to 5% of your following will even see your message. You need to have a massive following for these people to see your posts however, through one on one marketing with your social media following you can build engagement and the more engagement you have with your follower the more of your following will see your posts.

Many people have forgotten the social part of social media. 

Have real conversations with your following. Do not pitch them! Find out what issue you following needs and see if they have a need with your product before you pitch them and even if they are not ready to do business with you today keep building a connection through conversations.

Some people will do business with you for no other reason than they like you!

Through one on one marketing with your followers you can build a million dollar a year business with just a 1,000 followers.

This is why joint ventures are so powerful!

What is 1,000 x 1,000? ONE MILLION!

So by using one on one marketing and building a relationships with 1,000 followers and setting up joint ventures with just 10% of your followers as joint ventures partners that is a $100,000 per month income.

10,000 friend requests = 1,000 followers = 100 customers and or joint venture partners who will bring you enough business for a million dollar a year income.

1,000 of your follower who use one on one marketing which will get your message spread to a million people!