Alpha Lifestyle

Advertising is not letting people know what it is that you do. Adverting is understanding how using the proper combination of words, shapes, and colors will motivate a person to buy from you over your competitors. In advertising, you need to show how your products will solve a person's money, health, or relationship issues. This may sound strange to those who are unfamiliar with advertising because the marketplace is filled with amateurs.

There are 3 mega markets that your products must fill wealth, health, and relationships are what we call as mass marketable offers. In other words, something that the vast majority of the population would be interested in.

You must show how your products help people save money or make money, how your products improve you health or long-levity, and how your products help you be more lovable.

Subway used Jared for about 15 years when they turned their sandwich into a diet product. Subway used all the traditional weight loss marketing including before and after pictures.

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What problem does your product solve? A) Wealth B) Health C) Relationships. What sub-categories does your product solve? Can you narrow down your solution into an even smaller market?

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Gillet shavers and Axe body spray for men have marketed themselves as a way to become more attractive to women.

Look at all the companies that market themselves as a way to save money. Unless you are doing something different this market is overly competitive so you will have to narrow down your market. So in the case of either helping people make money or saving money you will need to narrow down your target.

Let's look at the target of wealth, if we go down a level we have sales, down another level perhaps make money online, narrow it down even further we have joint ventures.

ATTENTION! The following video is provided by a 3rd party vender. If the video is no longer available it is because the owner of the video or Youtube removed the video from their servers. we apologize for any inconvenience.

What problem does your product solve? A) Wealth B) Health C) Relationships. What sub-categories does your product solve? Can you narrow down your solution into an even smaller market?

You only have so much time and energy to spend each day. Most of the negative thoughts you have each day are analogous to being upset over the weather. There’s simply nothing you can do about it. You’re only upsetting yourself needlessly.  The time you spend “doing” and “thinking” is all that you can manipulate. Read on to learn more.

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Dr, Gabor Mate suggests that addiction is something that we use to escape pain in the moment but we regret almost instantly but we repeat over and over again no matter how bad it makes us feel.

We are in pain and so we seek dopamine boosting activities however, the problem as Dr. Lustig explains the more we boost our levels of dopamine. Chronic over activity of certain neurons will kill the cell. So what does the brain do?

There are nature sources of dopamine and synthetic sources of dopamine. It is the synthetic sources of dopamine that can really get ourselves into trouble.

Synthetic sources are sugar, caffeine, social media, drugs, alcohol, and porn.

To get the same level of dopamine we need more intense levels of dopamine. So what one brownie did for us before we now need two, what 1 hit of cocaine did for us before, we now need 2 hit, what romantic porn did for us before, we now need hard core porn.

Which can lead to over dosing, and relationship and legal troubles.  

There is also a balancing factor! The higher our levels of dopamine are the lower our levels of serotonin which is the brain chemical of happiness. So the lower and lower we push our serotonin levels seeking pleasure. The more dopamine we need.

So as you can see how easy it can be to become addicted to these dopamine boosting activities. We need dopamine to survive! If you have ever felt to lazy to get out of bed, or do house work. This is because of a lack of dopamine. (That is for another discussion)

But we are here addressing “How To Build A Happy Life” and you must understand how to have a balance of dopamine and serotonin. 

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Author C Brooks of Harvard Business School studies happiness! Why does

Research found that nearly 50% of your happiness comes from your genetics and your upbringing. There are certain personality traits that make you more predisposed to negative, or positive emotions. 

Anxiety and depression is a warning sign from the body that something is not working right! On the other hand, some say I’ll be happy once I get married, or once I become a millionaire, or some other life goal. 

Once you achieve some major life goal, this only makes you happier for about 6 months then your mood returns to your baseline level of happiness.

We know that your circumstances only impacts about 25% of your happiness. The research shows that you are in control of the remaining 25% of your happiness.

You lose your retirement in the stock market! It sucks but it does not have to define you because you are in control of 25% of your happiness. In the 1929 Great Depression it was reported the stock brokers who lost everything jumped out of the skyscraper killing themselves.

Fatherly.com says that 10 men a day end their life after a divorce which is 3x higher than divorced women. 

(Link: https://www.fatherly.com/health-science/psychological-effects-divorce-fathers-men-suicide#:~:text=Divorce%20statistics%20can%20be%20wildly,of%20preventable%20and%20treatable%20diseases.

People give up and end their lives because there is an equation for happiness these individuals do not understand how to control the part of the happiness they are in control of. 

Professor Dan Gilbert that our circumstances only have a limited impact on your overall happiness. The research looked at a group of people who got into an accident and were put into a wheel because they could not walk on their own anymore, and then they looked at a group of lottery winners. Who do you think is happier?

We have a baseline of happiness so when something goes really bad in life like losing the ability to walk we may get really depressed, or if things go really good for us like winning the lottery we get really excited however, our circumstances only impact our happiness for about 6 months in most cases. This study found that after 1 year the lottery winner and those who lost the ability were just as happy as each other which shows in most cases, no matter what happens to us we will return to the same level of happiness.

There are four things that have the biggest impact on your overall happiness. They are 1) Faith 2) Family 3) Community and 4) Work! People waste their time on dopamine-boosting activities trying to chase happiness but these things do not give you fulfillment. 

Research shows that when we focus on the 4 areas of our life that we have control over. We gain greater control of our overall life and have greater control of our circumstances and end up in control of 40% of our overall happiness.

Life isn’t always easy. When times are challenging it can be tough to see the bright side. Life is harder to enjoy and appreciate when everything feels like it’s going wrong. But you’ve weathered hard times before, and you’ll successfully do it again. While nothing can make a hard situation easy, there are things you can do to make it easier. Use these tips to overcome challenging times and get your life back to normal. Read on to learn more.

There are going to be days you don’t feel like doing much of anything. The occasional lazy day is fine, but when they become a regular occurrence, something needs to change. Successful people do a good job of motivating or inspiring themselves to take action each day.

Whether this is just luck of the draw or a learned skill for those lucky few is debatable. However, there is no debate that anyone can learn to be more productive. Try these techniques to motivate yourself and increase the odds of success in your favor. Read on to learn more.