How Real Estate Agent Tony Kalso Earned $543,390 In Commissions
ActiveRain conducted a survey(1) of 1,758 real estate professionals to find out what separates the top real estate professionals (those earning over $100,000 a year, from those earning less than $35,000. ActiveRain’s study showed that those earning at least $100,000 are spending between $5,000 – $10,000 in marketing or around 10% of their yearly commissions.
To further this point Tony Kalsi spent $50, 629 in marketing to earn $543,390 in commissions over a 4 year period bring in a 11X return on his investment.
Over a period of 8 years, Tony invest a total of $219,220 in marketing earning him $2,005,022 in commissions.
It took 5 months to close his first deal, at which he continued to re-invest his profits back into marketing generating 168 leads and closing 22 deals. The neighborhoods he marketed to did a total of 44 homes sold. So Tony got 50% of the deals in his neighborhoods.
The beauty of the real estate industry as compared that to a college education that is required for most other careers and you can get started with a real estate license for just a couple hundred dollars however if your goal is to make $100,000 a year you need to raise or have the capital to invest $10,000 a year into marketing, and if you want to be able to earn a million dollars a year you need $100,000.
