How To Sell Real Estate & Get Listing Through [Linkedin] Social Media
You know what frustrates me? How complicated people make getting deals through social media. There was a study that looked at separate those agents earning $100,000 plus a year verse those earning less than $35,000 a year.
They found that those earning $100,000 a year heavy used social media platforms, and those that used sites like linkedin, twitter, and Youtube were more likely to earn a 6-7 figure income.
Those that used Facebook were not anymore likely to be successful, than those less successful.
Don’t Forget The Social Part Of Social Media
The way most people use social media you have to have a following of 100’s
Most people treat social media the same way companies use the TV. This worked for decades however, people buying behaviors change every 80 years or so.
So in order to compete in
Before television, people sold through relationships. The marketplace was not as competitive as it is today either.
You might understand the technology better however, your grandfather or depending on your age your great grandfather was better apt at social media than people are today.
years ago, people knew the names of the people they did business with. If you watch shows from the 1950s – 60s like Father Knows Best, The Donna Reed Show, and The Andy Griffen Show.
If you needed a hair cut you went to Floyd the barber if you need your car worked on you went to Gomer, or Gober
You can learn a lot about business from classic tv.
Some of you may be familiar with Gary Vaynerchuck who took his
One On One Marketing
Many of you are probably familiar with the real estate marketing tactic of farming where by using direct mail you target a spacific territory and market to the home owners in that area for when they are ready to buy or sell their home.
Tony Kalso did this, it took him 5 months of mailing to the same area before he landed his first deal. He continued to mail month after month. Over a period of 3 years he spent $50,629 that earned him $543,390 in commissions.
You can do the same thing using social media by farming the same community online building relationship by offering value to your community of potential buyer and then when they are ready to buy or sell you will be there for them.
Back Door Marketing
When you look at what the vast majority of agents are posting on social media they are posting properties that have for sale or posting when they close a deal but they are not offering anything
marketing data shows that happy families buy real estate, so you could offer marriage or parenting advice, you could also offer advice on how and where to find government money programs to purchase a home, how to invest in real estate to retire, and when they are ready to list or buy their home they will seek you out because of the relationship you have built with them.
We are putting together a copy and past one on one marketing script for real estate agents to use through social media which you can find at http://realestateempire.alphalifestyleacademy.com
