Small Business Marketing Strategies To Out Smart Your Competitors
Advertising is not just letting people know what they do but understanding human behavior, human emotions and understand how by using the proper combination of words, shapes, and colors will motivate a person to do business with you instead of your competitors.
How much do you understand about marketing, cash flow, and raising business capital?
Many company owners understand what they do but they don’t understand some of the other important parts of their business like marketing and raising business capital. Because of that many smaller enterprises feel forced to run ads offering some sort of discount to first time buyers because they don’t know what else to do however, only 20% of buyers become repeat buyers. That mean those 80% of buyers who you made very little or nothing from will never buy from you again.
So You Need A New Strategy!
In 2008 Chet Holmes spoke at his business mastery event where he told a story of his work with Sony pictures that show in 1998 where the average person was exposed to 3,000 marketing messages per day and in 2008 because of the internet and social media it has jumped to 30,000 messages per day.
Now chances are you don’t remember seeing 30,000 messages because most of those messages, especially for smaller businesses are all the same. So people have gotten numb to the way business is done.
At this same event he also showed that advertisers were spending 6x more in advertising than they were in 2008 than they were in 1998 just to break even.
Many of you can’t out advertise your competitors but you can out smart them. By understand the economics of your business and why people buy.
Chet Holmes International reported on some research and found at any given time. Only about 3% of the population is ready to buy something. This is the market most of your competitors are going after however, 7% of the population is thinking about it.
So by marketing some slight modifications to your marketing message you can capture this market too.
What you will notice much of what we do in business today is not new. The technology may be new but we use the same type of marketing that companies were using during the 1920,30, and 40.
If your following alone in the online version or workbook you will see an example of this from this. Where they would send in a coupon to get some sort of trial offer.
Many companies have elaborate websites that do not produce the results they want because only about 1-2% of people who will visit your website will actually do business with you however, we can jump your results with a simple one page website similar to what companies were doing during the 1920,30, and 40 to collect an email.
This way you will not lose your prospect off to your competitor at a later point. Many people underestimate the power of email.
We will talk more about email in later module however, the Direct Marketing Association did some research that show a email newsletter subscriber is worth $187 over the lifestyle of that subscriber.
Anik Singal has sold $250 million dollars worth of product strictly using email.
Then you have 30% of the population who is not thinking about it. Another 30% who believe they are not interested and another 30% what knows they are not interest.
Most people would say to ignore these groups but when you understand human behavior you can jump from 3% ready to buy to sometimes as much as 70% if you do it right!
I’ll go into more detail in our other modes how we do this but let me show you on way we do this.
We will talk more about email in later module however, the Direct Marketing Association did some research that show a email newsletter subscriber is worth $187 over the lifestyle of that subscriber.
Anik Singal has sold a quarter of a billion dollars worth of product strictly using email.
Then you have 30% of the population who is not thinking about it. Another 30% who believe they are not interested and another 30% what knows they are not interest.
Most people would say to ignore these groups but when you understand human behavior you can jump from 3% ready to buy to sometimes as much as 70% if you do it right!
I’ll go into more detail in our other modes how we do this but let me show you on way we do this.
You favorite TV shows, why do you watch them? Do you watch them for the ads or because you want to be entertained?
Lets take a lesson from 1960s TV, unlike TV shows of today. During the 1960s shows were sponsored by individual companies. For example, Mr. Ed was sponsored by the Studebaker
People watched Mr.Ed because they wanted to be entertained however, at the same time they they saw ads for the Studebaker that way if they were considering buying a new automobile they might consider buying a Studebaker.
Take that with what we know from Chet Holmes International that at any given time advertisiers knew that 3% of the viewers of Mr. Ed was looking to buy a car, and 7% was considering it.
You favorite magazines, blogs, and websites. Do you visit them because of the ads or because you want to learn something or be entertained?
This Is How Advertisers Make Money
They know 3% of the user base of a media channel is ready to buy a particular product.
For example, Facebook knows that at any given time 3% of the population is ready to buy a insurance, however, another 3% is ready to by a house, and yet, another 3% is looking to buy a guitar, etc…
Great business model for facebook not so great for you because every social media during there growth period will allow you use their platform for free but once they need to start making money they will change the algorithm you will not get the same expose unless you pay for it.
If you decided to sell real estate and decided to start a email newsletter on marriage and relationships because the people who buy homes have a happy family life.
So you include a link into newsletter giving people the opportunity to buy real estate from you.
Because of the popularity of social media many people do not understand the power of email however, what is the one thing you need to sign up with every single social media site out there? Email!
In addition to that, research shows nearly everyone uses email. In fact, 92% of online adults use email, with 61% using it on an average day.
Checking email is also a complementary activity. People do it while watching TV (69%), in bed (57%), and on vacation (79%).
Users are able to check their emails often—and from anywhere—thanks to mobile phones.
Social media site also send out email from those you follow to get you reengaged with their platform.
78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020)
59% of marketers say email is their biggest source of ROI. (Emma, 2018)
Like I said many people underestimate the power of email however, two college students started a email newsletter and sold a majority share while they were still under 30 for $75 million dollars.
You can partner with us where we have done the work for you in which we promote you and what you offer to our subscribers.
I could do this all alone however, it better for both of us if we work together as a team.
There is not that many people who can do what I can do for you. And the ones who do are working for big companies doing their marketing charging expensive fees to their customers.
I want to work together a team by giving access to similar software that some of the biggest experts in their field use including dean Graziosi, grant cordon, Tai Lopez, and many others have used spending $100,000 that earned them 100’s of millions of dollars And that Disney firm acquired from a set of hipster parents for $40 million dollars that we call as an auto sales closing system that will 1 ) generate interest 2) capture your leads 3) present your products to your prospects 4) closes them right there on the spot and if they don’t buy it follows up with them and closes them at a later point by capitalizing on 9 different categories of income streams at lifestyleaudit.alphalifestyleacademy.com.
