Year: 2021

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In Daymon John's book "The Power Of Broke" he explains that when you have access to the capital you can go easy on yourself. When You're broke you have to come up with more creative ways to fund your enterprise and these companies typically end up more successful.

Bill Phillips started his enterprise for $180 and turned that into a $300 million dollars empire without using the internet.

Do not think just because you are not in the fitness industry this does not apply to you. Look at the principles he is using and apply that to your empire.

In 1985 Bill Phillips started Mile High Publishing which was a small newsletter for bodybuilders. The newsletter was written and printed in his mother's garage. Funded with $180 he had made from mowing lawns, its original name was The Anabolic Reference Update. In 1991, Phillips began working with doctors and research scientists to develop performance nutrition products that could help athletes get better muscle-building and fat-burning effects from their workouts.

Tip: If you wanted to build a nutritional supplement company most people would raise the capital through loans and or investors however if you are still living at home with your parents like Bill Phillips was you have to make more intelligent choices.

Bill Phillips started his fitness newsletter for $180 and set himself up for future success by establishing himself as a respected expert where affiliated himself with certain nutrition brands that people would respect his recommendations and earn commissions from his recommendation similar to what people are doing on Instagram.

He built an audience who respected his recommendations, so when he launched his ESA nutrition brand he seemed to be an overnight success.

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Many people today, build an audience on Youtube and then find a product that would fit their audience and offer it to their Youtube subscribers.

In 1992, Phillips moved out of his mother's home and changed the publication's format and its name to Muscle Media 2000 (usually referred to as "MM2K"). The magazine used a frank discussion of the underground aspects of bodybuilding.

Muscle Media 2000 debuted in March 1992 and featured bodybuilder Lee Labrada on the cover.^[10]

In 1997 through Muscle Media 2000 he launch lambergini fitness competition which included 10, $10,000 fitness contracts, 1 $50,000 contact and $250,000 lambergini which gave EAS the dietary supplement and meal replacement company Bill Phillips started with his brother and sister the massive growth the company needed. 

Tip: Back in the 1990's Bill Phillips used direct mail, the same way that companies use email today. By offering a contest he built a large database of people wanting to build muscle and lose weight and he then began marketing.

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Throughout the late 1990s Bill Philips launched a series of books including Body 4 Life, through book stores which was really a sales pitch disguised as an information book that educated his readers on the importance of using EAS products.

Bill Phillips sold 6 million copies of his Body 4 Life books, even if only 10% became customers of his ESA products, which is not an outrageous number to expect. In 1999 EAS generate $165 million in sales which they sold the company for $300 million.

Tip: When most people go into business, they start a local small business. The way many bodybuilders do this is by becoming a personal trainers. I have known many who started offering personal training sessions from their home.

The problem with many small businesses is they are not able to scale, they cannot handle too many customers. For example, my friend Donnie Poole offered personal training from his home but could not make any more than $10,000 a month.

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Bill Phillips build a business for the future because his income was not dependent upon himself. This is even better today because if he sold a million books he would not be any busier if he sold two million than if he only sold a million.

To do this today you have to understand how to do all the programming, film videos, write sales copy, and all the other tedious work that does into this or have $100,000 to invest into someone to do the work for you.

But I want to make this as easy as possible for you by working together as a team.

Many smaller companies under estimate the power of educational marketing, earning an income by offers books and courses that establish you as the most credible expert in your field that enable you to be more successful in your industry and because the high profit margin of educational marketing it can sustain you long enough during your growth period to be more profitable and even stay in business. Educational marketing can often mean the difference between staying in business or closing your doors.  

If I was to ask you what is the one thing you could be doing in your enterprise that would make all the other things you could be doing a waste of time? Most companies go after after one customer at a time, joint ventures or group marketing is the fastest way to grow you company where we land a customer where that one customer may bring you 100s, 1,000s or depending on the size of the deal 10s of 1,000s or 100s of 1,000s of new customers.

Before spending a dime in advertising Bill Gates made his first $10 million dollars through joint ventures.

One of the first deal I consulted on, I made a deal with Al Nin, where we landed a deal with his dentist, and then made a deal with several beauty salons in the area where we provided them with marketing material which turned into 3,200 new patients in the first 90 days at a average of $2,000 per patient for a total of $6.5 million in the first 12 months.  

People love the idea of leveraging someone else following to build their customer base but going from the idea to putting it into action is to much to ask for many people because you already have many issues you have to handle this is why I want to invite you to partner up with us and work together as a team because we created a short cut to make it as easy as possible to get as many of you to take advantage of this opportunity as possible by working together as a team.

I want to invite you to visit 90daymillionaire.alphalifestyleacademy.com

Advertising is not just letting people know what they do but understanding human behavior, human emotions and understand how by using the proper combination of words, shapes, and colors will motivate a person to do business with you instead of your competitors.

How much do you understand about marketing, cash flow, and raising business capital?

Many company owners understand what they do but they don’t understand some of the other important parts of their business like marketing and raising business capital. Because of that many smaller enterprises feel forced to run ads offering some sort of discount to first time buyers because they don’t know what else to do however, only 20% of buyers become repeat buyers. That mean those 80% of buyers who you made very little or nothing from will never buy from you again.

So You Need A New Strategy!

In 2008 Chet Holmes spoke at his business mastery event where he told a story of his work with Sony pictures that show in 1998 where the average person was exposed to 3,000 marketing messages per day and in 2008 because of the internet and social media it has jumped to 30,000 messages per day.

Now chances are you don’t remember seeing 30,000 messages because most of those messages, especially for smaller businesses are all the same. So people have gotten numb to the way business is done.

At this same event he also showed that advertisers were spending 6x more in advertising than they were in 2008 than they were in 1998 just to break even.

Many of you can’t out advertise your competitors but you can out smart them. By understand the economics of your business and why people buy. 

Chet Holmes International reported on some research and found at any given time. Only about 3% of the population is ready to buy something. This is the market most of your competitors are going after however, 7% of the population is thinking about it.  

So by marketing some slight modifications to your marketing message you can capture this market too.

What you will notice much of what we do in business today is not new. The technology may be new but we use the same type of marketing that companies were using during the 1920,30, and 40. 

If your following alone in the online version or workbook you will see an example of this from this. Where they would send in a coupon to get some sort of trial offer.

Many companies have elaborate websites that do not produce the results they want because only about 1-2% of people who will visit your website will actually do business with you however, we can jump your results with a simple one page website similar to what companies were doing during the 1920,30, and 40 to collect an email.

This way you will not lose your prospect off to your competitor at a later point. Many people underestimate the power of email.

We will talk more about email in later module however, the Direct Marketing Association did some research that show a email newsletter subscriber is worth $187 over the lifestyle of that subscriber.

Anik Singal has sold $250 million dollars worth of product strictly using email.   

Then you have 30% of the population who is not thinking about it. Another 30% who believe they are not interested and another 30% what knows they are not interest.  

Most people would say to ignore these groups but when you understand human behavior you can jump from 3% ready to buy to sometimes as much as 70% if you do it right!

I’ll go into more detail in our other modes how we do this but let me show you on way we do this. 

We will talk more about email in later module however, the Direct Marketing Association did some research that show a email newsletter subscriber is worth $187 over the lifestyle of that subscriber.

Anik Singal has sold a quarter of a billion dollars worth of product strictly using email.   

Then you have 30% of the population who is not thinking about it. Another 30% who believe they are not interested and another 30% what knows they are not interest.  

Most people would say to ignore these groups but when you understand human behavior you can jump from 3% ready to buy to sometimes as much as 70% if you do it right!

I’ll go into more detail in our other modes how we do this but let me show you on way we do this. 

You favorite TV shows, why do you watch them? Do you watch them for the ads or because you want to be entertained?
 
Lets take a lesson from 1960s TV, unlike TV shows of today. During the 1960s shows were sponsored by individual companies. For example, Mr. Ed was sponsored by the Studebaker

People watched Mr.Ed because they wanted to be entertained however, at the same time they they saw ads for the Studebaker that way if they were considering buying a new automobile they might consider buying a Studebaker.

Take that with what we know from Chet Holmes International that at any given time advertisiers knew that 3% of the viewers of Mr. Ed was looking to buy a car, and 7% was considering it.

You favorite magazines, blogs, and websites. Do you visit them because of the ads or because you want to learn something or be entertained? 

This Is How Advertisers Make Money 

They know 3% of the user base of a media channel is ready to buy a particular product.

For example, Facebook knows that at any given time 3% of the population is ready to buy a insurance, however, another 3% is ready to by a house, and yet, another 3% is looking to buy a guitar, etc…

Great business model for facebook not so great for you because every social media during there growth period will allow you use their platform for free but once they need to start making money they will change the algorithm you will not get the same expose unless you pay for it.

If you decided to sell real estate and decided to start a email newsletter on marriage and relationships because the people who buy homes have a happy family life.

So you include a link into newsletter giving people the opportunity to buy real estate from you.

Because of the popularity of social media many people do not understand the power of email however, what is the one thing you need to sign up with every single social media site out there? Email!

In addition to that, research shows nearly everyone uses email. In fact, 92% of online adults use email, with 61% using it on an average day.

Checking email is also a complementary activity. People do it while watching TV (69%), in bed (57%), and on vacation (79%).

Users are able to check their emails often—and from anywhere—thanks to mobile phones.

Social media site also send out email from those you follow to get you reengaged with their platform.

78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020)

59% of marketers say email is their biggest source of ROI. (Emma, 2018)

Like I said many people underestimate the power of email however, two college students started a email newsletter and sold a majority share while they were still under 30 for $75 million dollars.

Resource: https://www.axios.com/insider-inc-buys-majority-stake-morning-brew-e6ec0673-4354-4bc7-9feb-e0b149508c9a.html

You can partner with us where we have done the work for you in which we promote you and what you offer to our subscribers.

I could do this all alone however, it better for both of us if we work together as a team.

There is not that many people who can do what I can do for you. And the ones who do are working for big companies doing their marketing charging expensive fees to their customers.

I want to work together a team by giving access to similar software that some of the biggest experts in their field use including dean Graziosi, grant cordon, Tai Lopez, and many others have used spending $100,000 that earned them 100’s of millions of dollars And that Disney firm acquired from a set of hipster parents for $40 million dollars that we call as an auto sales closing system that will 1 ) generate interest 2) capture your leads 3) present your products to your prospects 4) closes them right there on the spot and if they don’t buy it follows up with them and closes them at a later point by capitalizing on 9 different categories of income streams at lifestyleaudit.alphalifestyleacademy.com.

As Napolean Hill classic writings show because of our insecurities there are 6 things that cause us to self sabotage ourselves which is how you deal with the threat of stress and anxiety.

Some people seem to be predisposed to wealth because of their envirement however, others like you and me have to cultivate them.

There is a biochemistry of success.

When something bad happens to you your mind and body keeps a record of it an creates an algorithm which creates a pattern of self-sabotage.

When we fail the body starts producing the hormones of stress, if we stay in that state of mind long enough then failing becomes a habit in which more bad things are more likely to happen to us thus, creating the hormones of stress. Cortisol is just one of the hormones of stress. Cortisol is known by scientist as the death hormone because it leads to so many life threating illnesses.

In Dr. Jordan Peterson book the “12 Rules For Life” in which he explains when you are successful the brain produces a chemical called “Serotonin” which is also called the happiness hormone and the more you succeed the more Serotonin the body produces, however, once successful does not always mean you will remain successful because once you have a traumatic failure you body produces another chemical that you may never recover from unless you understand how to hack your behaviors. 
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Our insecurities often come from childhood wounds. These insecurities often feel like a threat to your physical safety, resources, reputation, connection, love, respect, career stats , or self image.

Often people want success but they fear success because it conflicts with the image you have for yourself.

Old wounding such as shame, and fear will make the risk seem far higher than the reality and so anxiety kicks in. Your subconscious create behaviors that are mini stress breaks.

Instead of trying to eliminate the pressure you feel from your emotions, and trying to mimic certain behaviors you want to train your nervous system to cope with the threat and anxiety.

This wounding starts early in life. Children need a balance of a feminine, nurturing mother, and a masculine male role model if they are to be raised properly.

There are a flood of men that have been raised either no, or a lack of masculine role models. I was raised to feel loved by bother my mother and father however, my father did not teach me the qualities of being a man.

I constantly try to reassure my father that he did the best he could for who he was at the time. My marriage ended in divorce because of not learning the skills of being a man however, instead of making the excusing and blaming my parents it is my responsibility to learn the skills of being a man.

When children experience abuse, trauma, or other events that may not be any of the parents fault but imprints fear into the child nervous system. They end up feeling hyper-vulnerable, abandoned, alone, invalidated, and not protected from the parent.

These are not conscius thoughts but rather subconscious feelings and emotions.

Children are naturally egocentric, they come irrationally reason these disconnected events as their fault. When these bad things happen it must be the results of the child doing something wrong.

The child then bring the belief into adulthood that their lack of attention must be their fault. The displeasure or disinterest in them will ineveritable lead to feeling rejected, lonely or abandoned.

Tragically, this mindset leads the child to believe it is he who must change in order to avoid others displeasure and it consequences.

Also see the article: The Curse Of The Wealthy” at alphalifestyleacademy.com

Your nervous system sometimes responds to adult stimuli such as someone being displeased with as if you were still a child. It implies your sense of threat, increasing your defenseless, feelings of hurt, impulse to withdraw, or impulse to smooth over everything. Despite your best intensions you respond from a wounded place rather than from a state of control.

This compulsion to avoid other displeasure gets burned into the nervous system, surviving into adulthood. When your adult self feels threat, your nervous system can still unconsciously behave as a child.

Because of your fear of displeasing others, this usually manifest in adults as something known as “Approval Seeking” .
Approval seeking behavior falls under the big 5 trait of agreeableness. Agreeable people do not do very well in life not only in finances but in life because they are unwilling to fight in their own behalf. 

The first step is to become aware and try to catch yourself being a little too friendly in order to get something out of the other.

In myself I have noticed a burst of energy where I feel excited where being overly friendly is probably how I deal with the burst of energy.

When you notice this, take a second to be in the present with a practice we call mindfulness to calm the nervous system down. (Which we'll address further in our upcoming modules)

The more you do this the more it will become part of you. 

When you become triggered because of fear of disapproval or abandonment, anxiety kicks in and usually causes muscle clenching, constrictied breathing, diminished awareness, and compromised brain function.

You don’t process what others are saying quite as clearly. You seem to been in a fog, perhaps diminished eyes slight. Images do not seem as clear. You are not quite as present in this moment.

Imagine a time when you got a little tongue tied. Once you said something awkward, it got worse. Sound familiar? You were experiencing a sense of threat.

Anxiety often operates in the background, subtly influencing your behavior. 

The most elite organizations train their people nervous system, from NBA, Navy Seals, and elite business organizations. They train the nervous system to handle the intensity that comes with threat and anxiety. 

In the article “The Good Life, Health, Wealth, Happiness, And Success” found at alphalifestyleacademy.com explains that getting our physical, mental, and emotional health in check will lead to getting our money right, which will lead to getting our marriage and relationship right, which will lead to getting our life right!

If you understand your emotions and are not ruled by them you will be less reactive and more likely to get in control.