Month: May 2023

Introduction:

In the thrilling world of business, where fortunes rise and fall, there is one factor that can make or break a company's success: the customer. But here's the catch—it's not just about getting customers through the door; it's about keeping them there, buckled up for the long ride. Strap yourselves in as we explore the rollercoaster of customer retention, where the cost of acquisition is six times higher, and neglecting the customer can send them screaming for the exit gates.

The Price Tag of a Customer:

Step right up, ladies and gentlemen, and witness the astounding truth—acquiring a customer is a wallet-crushing endeavor. It takes an average of $300 per account just to lure them in. But why, you ask? It's because businesses are desperately hoping these customers stick around for a lifetime. After all, what's the point of investing if they vanish like a magician's assistant after the grand finale?

The Twelve-Month Drop:

Hold on tight as we navigate the twists and turns of customer loyalty. Shockingly, 32% of customers wave goodbye within the first 12 months. It's as if they're saying, "Thanks for the ride, but I think I'll find another rollercoaster." But that's not all—let's zoom in on those maintenance fees. Can you believe it takes a whopping 25 months just to break even? It's like waiting in line for hours, only to discover that the ride isn't as thrilling as promised.

The Ghost Riders:

Prepare to be amazed as we reveal a truly mind-boggling statistic. Brace yourselves, folks—20% of customers who abandon ship in their first year don't even make a single transaction. They're like passengers who bought a ticket but never set foot on the rollercoaster. No ATM withdrawals, no payments, nothing! It's a mystery why they jumped off before the ride even began.

The Speed Demon Exit:

Buckle up, folks, because we're about to witness some heart-pounding velocity. Half of the customers who decide to leave will do so within the first 100 days. It's like they're testing the waters, and if they don't experience that initial rush of excitement, they're gone in a flash. Even the cell phone industry isn't immune, with 20% of customers breaking their contracts within the same timeframe. The thrill seekers aren't wasting any time!

The Repair Shop Abyss:

Hold onto your hats because we're about to experience some stomach-churning drops. In the world of auto repair shops, 60-70% of customers who visit the repair shop never return. It's like taking a wrong turn and ending up in a dark alleyway instead of enjoying the dazzling lights of the amusement park. Once they encounter trouble, they're off to find a smoother, less bumpy ride.

The Restaurant Roulette:

Enter the culinary rollercoaster where taste buds and loyalty collide. Astonishingly, 46% of restaurant customers vow never to return because their experience was not good enough for them to return. It's like having a sour stomach after indulging in a rollercoaster snack. The magic of mouthwatering meals can quickly disappear if the ride doesn't live up to expectations.

The Great Escape:

It's time to uncover the reasons behind these disappearing acts. Brace yourselves for the shocking truth—customers are leaving because they feel neglected. Businesses often drop the ball when it comes to creating a remarkable experience after the sale. It's as if they've forgotten that the journey doesn't end with the purchase. Neglecting the emotional side of the customer experience has turned the business world into a robotic, soulless place, stripping away the humanity and personal connection that keeps

Conclusion

Advertising has become highly competitive because people have grown numb to the traditional methods employed by advertisers. Everyone seems to be saying the same thing, just with a different company or brand name. Chet Holmes International reveals that over the last 20 years, companies have been spending six times more on advertising to achieve the same results they obtained 15-20 years ago. As a result, many companies are experiencing financial losses from their advertising efforts.

To stand out in this saturated landscape, you need to employ out-of-the-box thinking, as Steve Jobs famously called it, "Think Different."

Online advertising often operates on a bidding process, where the highest bidder gets the most traffic, driving up prices for everyone else. This means you need to possess a deep understanding of running profitable ads. Unfortunately, this pricing structure has made it difficult for smaller companies to compete as they end up spending more on advertising than they earn.

While many companies pursue one customer at a time, there is another approach called "joint ventures" or "group marketing." With this strategy, landing a single customer can result in hundreds, thousands, or even tens of thousands of new customers, depending on the scale of the deal.

Building a large following takes considerable time and effort, but once you have a substantial following, reaching your financial goals becomes easier. Imagine finding someone who is already successful and having them send a message to their following, endorsing you and your offerings.

I experienced this firsthand when I started a new business and made a deal with Joel Broughton, who sent an email to his customer base endorsing my products. Within six hours of sending that email, I made 141 sales. In my first six hours alone, I earned nearly $15,000, and over the next 12 months, that deal turned into a consistent monthly income of $150,000.

Another successful deal I struck was with Al Nin and his dentist, resulting in $6.5 million in revenue over a 12-month period. I'm nothing special; I simply possessed knowledge about a lesser-known method to gain recommendations from companies and individuals to their customer base. You too are just one deal away from changing your life.

Covering all the details here would be impossible, so I invite you to visit 90daymillion.alphalifestyleacademy.com for more information.

In 1955, the average Fortune 500 company lasted 75 years; however, by 2015, the average lifespan of a Fortune 500 company had decreased to just 15 years.

The 2008 Great Recession, triggered by the banking crisis, forced many larger companies to hire business strategists to adapt to the changing economy. During this time, people's buying behaviors started to shift, leading to what experts referred to as the "New Economy."

Blockbuster Video, Borders Books stores, and Circuit City are among the companies that no longer exist today.

Numerous cultural changes impacted the way people purchased products, accompanied by emerging technologies that transformed business practices. As a result, many large companies had the resources to hire top-notch experts to help them adapt to these changes.

For instance, Sasha Vaynerchuck moved his family from Belarus to America and started a wine store. Over the decades, he grew the business from $0 to $4 million. Later, his son Gary took over and, starting in 1998, turned it into a $67 million enterprise by 2005.

Wouldn't it be a shame to lose customers or go out of business because of a failure to adapt to today's new economy? Gary's tremendous success with the family business led to appearances on the Ellen show and partnerships with companies like Coca-Cola, Pepsi, and the NY Jets.

During this period, I worked with executives from Ancestry.com, P&G, Toyota, and Victoria's Secret. However, even after 15 years since the Great Recession, many big companies continue to struggle due to their ignorance of the economics of their business.

This is why some people advocate for certain social media tactics; however, without understanding the underlying economics, those tactics are rendered useless. Unfortunately, many businesses fail to comprehend their customer base.

In fact, some of these large companies seem to dislike their customers. Disney, for instance, has experienced financial losses with almost every movie release in recent years, and there has been a Bud Light boycott.

This situation presents opportunities for smaller companies to attract customers who used to buy from these larger competitors by filling the gaps that the competitors neglected. When adapting to the new economy, many individuals have a narrow view, focusing solely on technology. While technology is undoubtedly a part of it, understanding your customers is equally vital.

The purpose of advertising is to build a following large enough that when a message is sent out to that following, only a small percentage needs to respond to achieve the financial goals. However, reaching these goals often requires significant financial resources, which many may not possess.

Imagine how much easier it would be to find someone who is already successful and have them send out a message endorsing you and what you have to offer to their following.

The first time I did this, I made nearly $15,000 in my very first 6 hours, and over the next 12 months, that deal turned into a $150,000 per month income.

The next time, I struck a deal with Al Nin and his dentist, resulting in $6.5 million over a 12-month period.

Adapting to today's modern economy may seem impossible for some due to a lack of resources. Instead of seeking someone who understands technology but not your customers, I invite you to partner with us, where we will do the work for you. I'm not offering to be paid for marketing services, but rather proposing a partnership where I have a financial interest, in your success. 

I’m nothing special; I simply had some knowledge about a lesser-known method to get companies to recommend me and the companies I have worked with to their customer base. You are just one deal away from changing your life.

Covering everything here would be an impossible task, so I invite you to visit 90daymillion.alphalifestyleacademy.com for more details.

We escape from the things we know we should do, so the key to success is to embrace boredom. The reason you feel you procrastinate is because you fill your life with escapes that distract you from the pain of boredom.

When you turn off all the distractions, you may find it easier to do the things you know you should. For example, if your goal is to work out but you sit around watching videos or movies, you are in a state of comfort. However, if you turn off the distractions, you are forced to be alone, which may push you enough to go to the gym.

People do not know how to be alone with themselves. Even when we are alone, we are not alone; we use our phones to distract us from boredom, which over time shortens our attention span. That is why we are always trying to distract ourselves with escapes.

Try turning off your phones and/or your electronic devices. Being alone in silence will start to rewire your brain. If at first, this is hard to do, use the practice of mindfulness. Perhaps, focus on the air coming in and out of your nose. Being alone will put you in a state of boredom and will force you to do the things you know you should do as a method to escape boredom.

Conclusion

There are two personality traits that are the greatest predictors of wealth. Some people are born with these traits. Other like you and me have to cultivate them.

I want to invite you to take your performance based personality test to see if you have any of these traits. Otherwise, we'll walk you through on how to cultivate them at millionairetest.alphalifestyleacademy.com

There is a significant amount of hype surrounding social media, but it can be an unfair system for businesses. While it offers free traffic, major social media companies utilize algorithms that work against you. Social media can be likened to a digital drug dealer. Initially, they provide unlimited traffic and likes, but once you become addicted to these metrics, they start charging you for the same results you used to get for free. Achieving success on social media becomes an elusive pursuit due to algorithms that heavily favor certain individuals.

Only a small percentage (around 2-5%) of your followers will actually see your posts because social media platforms want you to pay for the reach they used to provide freely, similar to a drug dealer. To achieve success this way, you need a following of hundreds of thousands of followers. Additionally, the algorithms constantly change, rendering the strategies that once helped build a large following ineffective today.

When examining the top Instagram influencers and their earnings in relation to their followers, they earn an average of $1 per year per follower. In contrast, email marketing proves to be more lucrative. According to the DMA, an average newsletter subscriber is worth $187, and Russell Brunson found that small local companies that establish strong connections with their customers can earn up to $500 per month per subscriber.

Unfortunately, many individuals on social media post content without a clear strategy, believing it will automatically attract more followers. They end up putting in more effort than necessary. On the other hand, American Express's OPEN Forum strategically posts the right kind of content to drive growth. OPEN Forum is an online community and content site that provides small business owners with insights, ideas, and connections to help them grow their businesses. It originated as a platform for business owners to connect with each other, and later expanded to include various types of articles, videos, and other content while maintaining a peer-to-peer experience. The stories and advice featured are predominantly from or about other business owners, establishing OPEN Forum as a place for businesses to exchange ideas and advice.

The OPEN Forum serves as the number one lead source for new American Express cardholders because it fosters a community. This concept can be compared to how TV shows in the 1960s were sponsored by companies. For instance, the TV show "Mr. Ed" was sponsored by Studebaker, a popular automobile brand at the time. People watched the show for entertainment but eventually became interested in purchasing a Studebaker. Similarly, the OPEN Forum provides valuable resources for businesses, and when the need for funding arises, businesses consider applying for an American Express Card. Rather than creating sales-focused content, the OPEN Forum educates its audience, positioning themselves as credible experts in their field, which emphasizes why people should do business with them.

The OPEN Forum operates by providing valuable resources for businesses. When the need for funding arises, businesses are encouraged to apply for an American Express Card. Rather than focusing on creating sales-oriented content, the OPEN Forum prioritizes educating their audience, establishing themselves as highly credible experts in their field. This approach highlights the importance of why individuals should choose to do business with them.

Building A List

Email marketing remains a powerful and cost-effective channel for businesses to reach and engage their target audience. Despite the hype surrounding social media, email marketing has consistently shown a high return on investment (ROI) for many companies. There are several reasons why email continues to be a preferred choice for marketers.

While social media platforms offer their own advantages, such as reach and brand visibility, email marketing has proven to be a reliable and results-driven channel for businesses looking to generate revenue and maintain strong customer relationships. It complements social media efforts by providing a more direct and targeted approach to engage with customers.

Conclusion

The purpose of advertising is when someone has built a following large enough that they can send out a message to that following they only need a small percentage of that following to respond to the message to reach their financial goals.

However, it may time a lot of financial resources to hit their goal. Resources that many of you do not have.

But just think how much easier it would be to find someone who is already successful send out a message to their following endorsing you and what you have to offer.

The first time I did this, I made nearly $15,000 in my very first 6 hours, and over the next 12 months, that deal turned into a $150,000 per month income.

The next time, I did a deal with Al Nin and his dentist, and that resulted in $6.5 million over a 12-month period.

I’m nothing special; I simply had some knowledge about a lesser-known method to get companies to recommend me and the companies I have worked with to their customer base. You are just one deal away from changing your life.

Covering everything here would be an impossible task, so I invite you to visit 90daymillion.alphalifestyleacademy.com for more details.

Certainly! Walt Disney was indeed a visionary who brought innovation to every aspect of the Walt Disney Company, including their marketing. Over the generations, the company introduced groundbreaking innovations. For instance, they introduced Disneyland to the public with an infomercial, a marketing technique that many companies did not start using until the 1990s.

One notable marketing approach employed by Walt Disney was "The Wonderful World Of Disney." It was an infomercial disguised as entertainment, where Walt Disney would come into people's homes each week and discuss the advancements they were making with the park.

However, since the pandemic, Disney's marketing has faced challenges in various areas. Some argue that certain interns were more focused on pushing an agenda rather than driving profitability. It is hoped that Disney can regain its marketing prowess and overcome these obstacles.

Let's now explore the lead generation strategies of the Walt Disney Company. When we think of Disney marketing, big TV ads often come to mind. However, lead generation is not typically the first thing that comes to mind. Nonetheless, we can examine Disney's approach and extract principles that can be applied to smaller businesses.

While executing tactics on the same scale as Disney or Coca-Cola may not be feasible for small businesses, we can still learn from their principles and adapt them to our own ventures. As a business strategist who worked with executives from multi-billion dollar companies, I have distilled the lessons learned from these experiences into principles that can be applied by smaller businesses.

In this context, we will be looking at Disney's lead generation strategy, akin to an auto sales closing system. Auto sales closing systems involve multiple steps, and we will examine how Disney implements their version of this strategy, which can provide valuable insights for your business.

Disney At The Theaters

Certainly! The period we are focusing on is when Disney movies dominated the industry and were consistently successful. During this timeframe, Disney released one hit after another, captivating audiences worldwide. Their strategy primarily revolved around enticing people to visit movie theaters.

Disney's approach to captivating audiences began with their ability to create films that resonated with viewers of all ages. Whether it was through heartwarming stories, memorable characters, or captivating animation, Disney consistently delivered movies that captivated and entertained audiences.

Their marketing efforts played a crucial role in driving people to theaters. Disney employed various strategies to generate interest and excitement surrounding their movies. They utilized engaging trailers and advertisements that showcased the magic and enchantment of their films, leaving audiences eager to experience them firsthand.

Furthermore, Disney was adept at creating a sense of anticipation and buzz around their movie releases. They strategically built anticipation through teaser campaigns, merchandise tie-ins, and promotional events, generating excitement and ensuring that audiences eagerly awaited each new release.

Additionally, Disney leveraged their brand reputation and established trust with their audience. Moviegoers knew that when they saw the Disney logo, they could expect a high-quality and enjoyable cinematic experience. This brand trust played a significant role in driving people to theaters, as they had confidence in the Disney name and its ability to deliver captivating storytelling.

In summary, during the period when Disney movies reigned supreme, their marketing strategy focused on creating films that appealed to a broad audience. They generated interest through engaging trailers and advertisements, built anticipation through teaser campaigns and promotional events, and capitalized on their trusted brand reputation. These efforts successfully enticed audiences to visit movie theaters and experience the magic of Disney on the big screen.

The Disney Vault

Months after the theatrical release, Disney would typically release the movie on video, often for a limited time, creating a sense of urgency to ensure that you don't miss out on adding this movie to your personal Disney collection.

Joint Venture Partnerships

Inside the packaging of the DVD, there are often multiple offers from various companies, including offers from Disney Cruise Line, Disney books, and toys, as well as food offers from partnering companies. These are likely joint venture arrangements because Walt Disney developed the concept of "own the media." Instead of relying on external advertising channels, Disney built its own community to which they could advertise their own opportunities and also allow other companies to advertise with them.

Disney Rewards Club

Inside the package of their DVD, Disney also includes marketing material that encourages people to visit their online marketing hub.

Disney's Marketing Hub

This hub serves as a rewards program where customers can earn points for purchasing Disney movies. These points can then be redeemed for various gifts and rewards.

Contest Marketing

Many smaller companies often underestimate the power of contest marketing. However, Disney recognized the value of their subscribers and effectively utilized contests to segment those leads into smaller groups of targeted prospects. Segmentation through email has been proven to boost revenue by 760%.

Email & Direct Mail

Disney first generates leads by having people register at their marketing platform, where they collect the subscribers' email addresses and mailing addresses. This allows Disney to send emails to subscribers with various offers and even send packages through traditional mail.

I'm sorry, but I couldn't find any specific information on Disney's email segmentation strategies. However, it seems that Disney used geographic targeting in your case, as you were invited to the El Capitan Theater in Los Angeles for a special showing of Disney's Nature movie "Cats." They even brought the same type of wild cats that were featured in the movie and organized an artist exhibit. This suggests that Disney tailored the event specifically for individuals located in Los Angeles, highlighting their use of targeted marketing based on geographic location.

After attending the special showing at the El Capitan Theater, from the mail we received a special offer we became annual Disneyland pass holders. During that time, we visited Disneyland at least once a month. However, in 2015, we relocated from Los Angeles to Celebration, Florida, which was conveniently located about 3 miles from the gate of Disney World. Living so close, we had the opportunity to visit the parks 2-3 times a week

Conclusion

Disney holds an advantage over many small businesses due to the longstanding relationship they have built with generations of customers. This highlights the importance for small businesses to establish a strong connection through their marketing efforts. However, smaller companies often struggle because their products or services require a significant financial commitment, which can deter potential customers. The more expensive the products, the greater the need for trust-building before someone is willing to make a purchase.

Disney employed a funnel system to guide me through their offerings. They began with a front-end product priced at $20 or less, which served as an entry point. They then captured me as a registered user and proceeded to upsell me to an annual pass costing $2,400 a year for both of us at Disneyland. Eventually, they upsold me again, leading to our decision to relocate across the country to Disney World, involving an expenditure of nearly $20,000 a year.

We utilize a similar software called an Auto Sales Closing System, which is employed by Disney and other major companies. This system helps us generate interest, present our products to prospects, close deals on the spot, and follow up with potential customers who did not make an immediate purchase. It allows us to capitalize on nine categories of income streams, enhancing our business prospects.

The purpose of building an email subscriber list is that once you have built a following large enough, you can send a message to that following, and you only need a smaller percentage of them to respond in order to reach your income goal.

However, it may require a significant amount of time and financial resources to build a following large enough to achieve that goal. Just imagine how much easier it would be to find someone who is already successful and send a message to their following, receiving their endorsement for you and what you have to offer.

The first time I did this, I made nearly $15,000 in my very first 6 hours, and over the next 12 months, that deal turned into a $150,000 per month income.

The next time, I did a deal with Al Nin and his dentist, and that resulted in $6.5 million over a 12-month period.

I’m nothing special; I simply had some knowledge about a lesser-known method to get companies to recommend me and the companies I have worked with to their customer base. You are just one deal away from changing your life.

Covering everything here would be an impossible task, so I invite you to visit 90daymillion.alphalifestyleacademy.com for more details.

As business owners or even salespeople, we need prospects to sell our products and services to. However, not all leads are created equal. The amount of profit we make depends on the type of leads we pursue, as some leads are more expensive and less likely to convert.

Let's explore different types of leads: A leads, B leads, C leads, and D leads. A leads are ready to buy, but they are also the most expensive to target. On the other hand, D leads are cheaper, but they require more nurturing before making a purchase.

Starting with A leads, they represent only 3% of the population, comprising individuals who are ready to buy immediately. This is the market that 97% of your competitors would love to target. However, A leads are often too costly for most companies to advertise to, and many struggle to understand how to effectively reach this market.

For instance, Sam Chand, an insurance seller, pays anywhere from $50 to $100 for fresh A leads. If you opt for pay-per-click advertising, you might end up spending hundreds of dollars to make a sale with A leads.

Moving on to B leads, they are less expensive to advertise to. These leads are considering making a purchase but aren't actively looking to buy right now. Sam spends between $10 and $15 on this type of lead, as they are a bit older but still potential customers. B leads account for 7% of the population, representing the group that is contemplating a purchase.

To target B leads, companies typically encourage them to book an appointment. While B leads are less costly, many companies still struggle to market effectively to this group because they lack the understanding of creating compelling messages for them.

Next, we have C leads. This group is not even considering a purchase. However, advertising to this group can help collect subscribers, and through educational marketing, companies can showcase how their product can solve their problems. Only the top 5-10% of high producers advertise to this market, but those who do sell 30% of their leads.

Remember, A leads are the most expensive but only account for 3% of the population. Conversely, C leads may not initially be interested, but companies can end up selling to 30% of this market.

Certain types of products, like life insurance and timeshares, require unique selling approaches. People typically don't actively seek out such products, and these industries often entice potential customers with offers and incentives. Surprisingly, around 30% of them end up making a purchase.

For instance, Sam gave away a gift card and asked his insurance presentation attendees who they would like to give it to. He spent between $1 and $5 per lead, but in return, he received a lot of referrals and sold to 30% of the people he presented to, turning them into his agency's top producers within a few months.

Lastly, we have D leads, which are the cheapest and most profitable to advertise to. Publishers Clearing House has built a billion-dollar-a-year company by targeting these leads. They attract D leads by offering mass marketable offers that the majority of the population would be interested in.

Publishers Clearing House can send a message to their audience promoting shoes, and approximately 3% will make a purchase. They can then send another message about a new computer, with another 3% responding positively. This pattern continues, and typically, 3% of the audience takes advantage of each offer.

Disney has also targeted D leads in the past. They believed in owning the media, so instead of solely paying other advertisers, they built their own community and marketed their offers within it.

Conclusion

The purpose of building an email subscriber list is that once you have built a following large enough, you can send a message to that following, and you only need a smaller percentage of them to respond in order to reach your income goal.

However, it may require a significant amount of time and financial resources to build a following large enough to achieve that goal. Just imagine how much easier it would be to find someone who is already successful and send a message to their following, receiving their endorsement for you and what you have to offer.

The first time I did this, I made nearly $15,000 in my very first 6 hours, and over the next 12 months, that deal turned into a $150,000 per month income.

The next time, I did a deal with Al Nin and his dentist, and that resulted in $6.5 million over a 12-month period.

I’m nothing special; I simply had some knowledge about a lesser-known method to get companies to recommend me and the companies I have worked with to their customer base. You are just one deal away from changing your life.

Covering everything here would be an impossible task, so I invite you to visit 90daymillion.alphalifestyleacademy.com for more details.

Chapter 8 of "The 50th Law" by Robert Greene and rapper Fifty Cent states: "The fools in life want things fast and easy - money, success, attention. Boredom is their greatest enemy, along with fear. Whatever they manage to obtain slips through their hands as quickly as it arrives. In contrast, you aim to outlast your rivals. You are laying the foundation for something that can continue to expand. To achieve this, you must undergo an apprenticeship. You must learn early on to endure the hours of practice and drudgery, knowing that ultimately, all that time will result in a higher pleasure - mastery of a craft and of yourself. Your goal is to reach the ultimate skill level - an intuitive feel for what must come next."

One thing I have learned from being surrounded by many successful people is that success can be boring. It may appear glamorous and exciting. Take a rock star, for example. We see the parties and cool Hollywood events, but they have to play the same song every night.

Actors have to spend hours memorizing and rehearsing their scripts. We only witness the end result after they have dedicated hundreds of hours to preparation.

The marketplace is filled with opportunities promising to help you make more money. However, achieving the same level of success is unlikely because many people resort to using social media and menial tasks like cleaning the office to escape the boredom that comes with being successful.

To be successful, you must sell, and sales can be monotonous as you deliver the same pitch repeatedly. It's possible to grow tired of your own pitch and be tempted to reinvent the wheel.

To achieve success, you must learn to endure the discomfort of boredom.

If you have seen any of our other videos or read any of my blog posts on the subject you know the thing that many companies do online it not new, the technology may be new but the things that many successful companies do online is what companies were doing in the 1920s, 30s and 40s.

This kinds of marketing is know as direct response advertising.

Look at this Listerine ad from the 1930s. 

Listerine consistently ran a series of educational articles similar to what blogger are doing online in todays business environment.

Let's look at Bulletproff coffee! David Asprey built a $50 million dollar coffee brand with content marketing.

The Bulletproof Blog

Today, with the advancement of technology, Dave Asprey regularly publishes articles, videos, and podcasts through his blog to educate people about the health benefits of using certain products. This approach is reminiscent of what companies used to do during the 1920s, 30s, and 40s when they would frequently publish educational articles in magazines to persuade individuals to use their products.

By sharing informative content, Dave Asprey aims to educate his audience on various health-related topics and promote the benefits of specific products. Through his articles, videos, and podcasts, he likely discusses the science behind certain products, their potential impact on well-being, and how they can contribute to a healthier lifestyle.

This approach aligns with the historical practice of companies promoting their products through educational content. By providing valuable information, companies in the past aimed to establish trust with consumers and showcase the benefits of their offerings. Similarly, Dave Asprey's blog likely serves as a platform to inform and engage with his audience, while also promoting the health benefits associated with the products he endorses.

It's worth noting that this is a general observation based on the information provided. The specific content and products discussed by Dave Asprey would require further research for a more detailed understanding.

Start Here

David Asprey promotes a lifestyle known as the Bulletproof Diet, which extends beyond being solely a coffee brand or a diet plan. It encompasses a comprehensive approach to living a healthy life. On the Bulletproof blog, under the "start here" section, Asprey provides a step-by-step blueprint on how to adopt this lifestyle and recommends reading his book, "The Bulletproof Diet."

The Bulletproof Diet, as advocated by Asprey, is not limited to coffee consumption but includes a broader framework for optimizing health. It involves making conscious choices about the types of foods consumed, with an emphasis on high-quality, organic ingredients and prioritizing specific macronutrients like healthy fats. The diet encourages avoiding processed foods, refined sugars, and substances that may cause inflammation in the body.

Furthermore, the Bulletproof Diet encompasses other aspects of a healthy lifestyle, including exercise, sleep, stress management, and cognitive performance enhancement. Asprey's blog provides guidance on these topics, offering a comprehensive approach to overall well-being.

By providing a step-by-step blueprint and recommending his book, Asprey aims to guide individuals on how to embrace the Bulletproof Diet as a lifestyle. The intention is to empower readers to make informed choices regarding their nutrition, physical activity, and overall health, thereby fostering long-term well-being and vitality.

Gold Rush Principle

The "Gold Rush" principle is indeed a strategy employed by many wildly successful companies. It derives its name from the California Gold Rush, where Sam Brannan became the first millionaire by selling pickaxes, shovels, and tools to the prospectors, rather than by finding gold himself. This principle involves offering supportive services or products that enable the sale of the main product or service.

For example, McDonald's is often viewed as a fast food business, but in reality, they operate as a real estate business. By selling fast food, they attract a select group of business-minded individuals who become franchise owners. McDonald's profits from the real estate on which their franchises are built. The fast food aspect serves as a means to funnel individuals into the franchise system, ultimately allowing McDonald's to accumulate substantial real estate holdings.

In a similar vein, many smaller enterprises have employed this principle by utilizing books. While there may not be significant direct profitability in selling books alone, they serve as a tool to establish individuals as credible experts in their respective fields. This, in turn, enables them to build their personal brand and gain recognition. Arnold Schwarzenegger, for instance, started his career as a bodybuilder and fitness book author (when he was still known as Arnold Strong), which provided him with the credibility to transition into a successful Hollywood actor.

David Asprey followed the footsteps of many renowned experts by authoring his book, "The Bulletproof Diet." This publication granted him the credibility needed to become a leading authority on the health benefits of Bulletproof coffee. Even large coffee brands like Folgers or Maxwell House may not have been able to leverage this strategy in the same way.

By leveraging supportive services or products, companies and individuals can establish themselves as credible authorities in their fields, build their brand, and achieve long-term success beyond the immediate profitability of their primary offerings.

Articles

Podcast

Certainly! In the world of content marketing, the strategy employed by Dave Asprey on the Bulletproof blog can be likened to the advertising approach used in the 1960s on television. During that time, a single show would have only a few advertisers who would sponsor the entire program. This is in contrast to the current model where multiple companies advertise within a single show through commercial breaks.

In recent years, many YouTubers have reverted to the old sponsorship model. They partner with a single company to sponsor their videos, sometimes for extended periods of months or even years. This shift is motivated by the understanding that viewers are drawn to their favorite TV shows and magazines for both entertainment and the opportunity to learn something new.

Similarly, on Dave Asprey's blog, he features experts who are interviewed on his podcast, as well as writes articles and produces videos covering a wide range of health topics. While visitors engage with the informative content, they may also be inclined to try out his Bulletproof coffee brand, which is present on his blog.

The underlying principle here is that people are attracted to engaging and educational content. By providing valuable information and entertainment, Dave Asprey aims to capture the interest of his audience and potentially introduce them to his own products or those of his sponsors.

It's important to note that the analogy presented here draws from general observations and may not capture the full extent of Dave Asprey's specific marketing strategy. Further research into his blog and content would provide a more comprehensive understanding.

Building A List

There is indeed a significant amount of hype surrounding social media platforms. However, when it comes to spending money on advertising and marketing, email remains a powerful medium, and it often receives more investment than any other media type. One of the reasons for this is that social media companies have control over the visibility of your posts, determining who sees them and who doesn't.

On social media, only a small percentage, typically around 2-5% of your followers, will actually see your posts. Even if you initially receive a high number of views, as social media companies strive to generate profits, they often require payment to reach a larger audience. This shift occurs once these platforms have achieved substantial growth.

In contrast, when you build and maintain an email list, you have direct ownership and control over your subscribers. This is why many companies underestimate the power of building a large email list. By having an email list, you can communicate directly with your subscribers, without relying on the algorithms or payment systems of social media platforms.

Dave Asprey understands the value of an email list and actively invites people to subscribe to his email newsletter. Through this strategy, he has successfully built a subscriber list with over a million subscribers. This allows him to reach his audience directly, bypassing the limitations and uncertainties of social media platforms.

In summary, while social media platforms offer great visibility and reach initially, they often restrict organic reach and require payment for broader exposure. In contrast, building and nurturing an email list provides greater control and direct access to your audience, making it a valuable marketing tool.

Conclusion

The purpose of building an email subscriber list is that once you have built a following large enough, you can send a message to that following, and you only need a smaller percentage of them to respond in order to reach your income goal.

However, it may require a significant amount of time and financial resources to build a following large enough to achieve that goal. Just imagine how much easier it would be to find someone who is already successful and send a message to their following, receiving their endorsement for you and what you have to offer.

The first time I did this, I made nearly $15,000 in my very first 6 hours, and over the next 12 months, that deal turned into a $150,000 per month income.

The next time, I did a deal with Al Nin and his dentist, and that resulted in $6.5 million over a 12-month period.

I'm nothing special; I simply had some knowledge about a lesser-known method to get companies to recommend me and the companies I have worked with to their customer base. You are just one deal away from changing your life.

Covering everything here would be an impossible task, so I invite you to visit 90daymillion.alphalifestyleacademy.com for more details.

Alexa Van Tobel built a financial education website, that build a email subscriber list of 1.5 million, and sold the website to a major investment firm of $250 million dollars 

Let look how she did this

If you have seen some of our previous videos, you know the things that many companies do online is not new, the technology may be new however, the things many successful companies do online is what companies were doing in the 1920,30, and 40s

In those day companies were less concerned with getting their name known and where more concerned with making sales.

An example I showed many of you before, is this Bisquick ad off the back cover of a 1931 cosmo magazine and as you notice in the Botton right hand corner there is a little coupon that a person can mail in for a free Bisquick cookbook that highlights the importance of why a person should cook with Bisquick   

Many companies require to big of a financial commitment to fast for them to start doing business with them because the more expensive your products are the more trust you have to develop before they will buy from you.

You want to start off with a free trial offer, normally this is done with email. Yes, there is a lot of excitement around social media however, when it comes down to spending money. More money is spend through email than any other marketing channel.

The way Alexa did this is by offering a FREE membership with an opt-in form at her website.

Another strategy that Alexa used is known as the "Gold Rush" principle because Sam Brennan became the first millionaire during the California gold rush not by finding gold but by selling picks, shovels, and tools the prospectors needed.

Today many businesses offer supportive services that enable them to sell their products and services. Alexa did this by selling a book that established herself as the most credible expert in her field.

Many other experts built up their credibility by using a book the led to success where many of these experts are today.

Your favorite TV shows why do you watch them? Your favorite magazines why do you read them? For the ads? No! You watch these TV shows and read these magazines because you want to be entertained and or learn something.

This is exactly what Alexa did with her email newsletter! When people read the articles in her daily newsletter she included advertisement to some of her products and even though her readers enjoyed what they were learning. Some of them took advantage of the products she offered.

The purpose of advertising is when someone has built a following large enough that they can send out a message to that following they only need a small percentage of that following to respond to the message to reach their financial goals.

However, it may time a lot of financial resources to hit their goal. Resources that many of you do not have.

But just think how much easier it would be to find someone who is already successful send out a message to their following endorsing you and what you have to offer.

This is exactly what Alexa did with LearnVest.

According to an article interview at https://www.scripted.com/content-marketing/learnvest-content-strategy. LearnVest content went out in a newsletter to our audience which was growing, and growing organically but we also put in place syndication and business development deals. Today, we went from having 4,000 referrals outside newbies coming to the site per month. Now we have 150,000 per month.That's because of the with 50 syndication partners like Forbes.com, Daily Finance, The Wall Street Journal, New York Magazine, Huffington Post. We have about 50 different syndication relationships in place now. 

They also hired a business development person to grow the network (joint venture broker) it's taken about a year or two to really have successful, flourishing relationships and build enough trust.

People love the idea of using someone else's following to build their customer base. But going from idea to putting this into action is to much to ask for so many smaller companies because they already have so many issue they have to handle.

So I want to invite you to work with us, where we can partner up together to put a project like this together at 90daymillionaire.alphalifestyleacademy.com