Email Marketing: Buttons Get More Clicks Than Links!
Why Buttons Get More Clicks Than Links
✅ More Visually Striking – Buttons stand out in an email, while links blend into the text.
✅ Mobile-Friendly – Buttons are easier to tap on a phone than a small text link.
✅ Clear Call-to-Action (CTA) – A well-designed button with action-driven text ("Get Your Free Guide") grabs attention better than a basic hyperlink.
✅ Psychological Effect – People associate buttons with taking action, like clicking "Buy Now" or "Sign Up."
When Links Might Work Better
🔹 In plain-text emails, where buttons may look out of place.
🔹 If your audience prefers a conversational, non-salesy approach (e.g., personal outreach emails).
🔹 If you have multiple CTAs in the email, too many buttons can feel cluttered.
Best Strategy? Use Both!
Place a clear button CTA in the middle or near the end of your email.
Also include a hyperlinked CTA in the text for people who prefer clicking links.