Christopher Brown

When we live outside of the way nature intended us to live things go bad for us. 

These minor health issues are warning signs from the body that something is not right! And if we do not start making changes our bodies will start to degrade.

A new study entitled: “Effect of Diabetes on Tendon Structure and Function: Not Limited to Collagen Crosslinking” shows the anti-aging treatments we use might prove themselves to be worthless because our bodies are not healthy enough to see results from these treatments” shows poor blood sugar weakens the tendons and changes the structure of stem cells.

See link => https://pubmed.ncbi.nlm.nih.gov/35652696/#:~:text=Effect%20of%20Diabetes%20on%20Tendon,Not%20Limited%20to%20Collagen%20Crosslinking

Being overweight is a warning sign from the body that something is not right! Have you ever noticed that those who complain about their knees and joint all have the same body type.

The study shows that 80% of out patient hospital visits are either diabetic or pre-diabetic because being overweight puts you at risk for diabetes and other life threating illnesses.

One reason many people fail to take control over their health is because the diet and fitness industry requires you to make to many changes to quickly which you brain can’t handle and you quit within days.

The key is to make small changes over time that give you drastic results I want to invite you check out a 2,000 year old diet secret that has only been recently rediscovered to eat what you want, never go hungry, and still lose weight!   

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We are all going to age but we don’t all have to look old!

The marketplace is filled with different products promising that they can help us look younger however, it is unlikely we will see the results we are looking for because a new study entitled: “Effect of Diabetes on Tendon Structure and Function: Not Limited to Collagen Crosslinking” shows the anti-aging treatments we use might prove themselves to be worthless because our bodies are not healthy enough to see results from these treatments. 

See link => https://pubmed.ncbi.nlm.nih.gov/35652696/#:~:text=Effect%20of%20Diabetes%20on%20Tendon,Not%20Limited%20to%20Collagen%20Crosslinking

As our health declines we first go from optimal, to poor metabolic health which is cause from high blood from eating to much junk food, if we do not change our lifestyle which took us 15-20 to get here, if we do nothing to change our health 5 years later we become pre-daibetic, if we do not change our lifestyle 5 years later we become diabetic, and if we do not change our lifestyle and start taking care of our health 5 years later we start having kidney issues, cancer, heart issues, and very serious health problems.

These minor health issues are warning signs from the body that something is not right! And if we do not start making changes our bodies will start to degrade.

You may be familiar with your A1C many health care profession would consider an AC1 of 5.5 healthy because you are not pre-diabetic, or diabetes as of yet, however, with an A1C of 5.5 you skin structure is already compermized which wrinkles and the signs of aging increase at an accelerated rate as you age. 

AT HOME A1C TEST KITS >>

One reason many people fail to take control over their health is because the diet and fitness industry requires you to make to many changes to quickly which you brain can’t handle and you quit within days.

The key is to make small changes over time that give you drastic results I want to invite you check out a 2,000 year old diet secret that has only been recently rediscovered to eat what you want, never go hungry, and still lose weight!

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Peter went from making $0 with his power washing service...to doing $13,202 per month!

So here’s Peter showing the exact business flyers he used to “automate his marketing” instead of going door-to-door.

Watch for the subtle psychological things happening with each flyer:

There was no way in hell I was ever doing that again…..

I had just gotten back from going door-to-door trying to sell power washing after hearing from my Dad that it was “a good business to get your feet wet.”

After 2 or 3 anxiety-filled hours of stuttering my way through a pitiful little sales pitch and getting zero results, I gave up.

I don’t know if you’ve ever gone door-to-door before, but for me, especially at the time, it honestly felt like I could have been offering FREE money and people still would have said no.

I Felt Like A Pest

If you’re at all introverted (like me), or you’re not the smoothest on your feet, then you gotta knock on like 100 doors before you find someone….and it’s absolute agony the whole time.

So, unless you’re trying to get over your fear of rejection, don’t try power washing this way.

I’m going to show you exactly how I went from $0 to over $10,000 a month without ever knocking on a door or making a cold call.

The First (lame) Attempt at Marketing:

After deciding I was never going to go door-to-door ever again, I designed a beautiful flyer, that looked something like this…

It was so pretty and nice….but it absolutely BOMBED!

I got my friend to deliver a couple hundred of them and I didn’t get a single phone call.

I was shocked… (what an idiot I was).

Now if you’ve been following Neville for any period of time, you’re probably a lot smarter than I was at the time.

You know why this flyer is sooo bad and you probably know how to write at least basic KOPY… like telling people WHAT’S IN IT FOR THEM and offering some bloody benefits…

But I was stressing because I had no idea what benefits I could show.

I started thinking what it was going to look like I was going to have to get a job unless I figured out this whole marketing thing QUICK!

I had a little bit of money left after my backpacking trip in South East Asia got cut short due to a motorcycle accident… but not much…

So, I went to my Dad, hat-in-hand, with my “beautiful”, terrible little flyer and asked him what I was doing wrong…

He laughed, handed me an old Dan Kennedy book on direct response marketing and a few chapters later, I threw away my first “beautiful” attempt.

I started again from scratch.  This time I didn’t care if the flyer was “beautiful” or “professional looking.”  I realized that didn’t matter.

The Second Attempt At Marketing

Here’s what I came up with my second time around:

100 flyers printed.  Total Cost = $20 

I printed out 100 of these new flyers on my little inkjet and got my friend to deliver them to a local neighborhood. But I was still scared, because after my first failure, I remember thinking, “there’s no way I’m going to get calls…”

But the phone rang…..it rang 4 times!!! I didn’t even know what to say when I answered… I hadn’t really thought that part through! But it didn’t really matter… my new customers did most of the talking (you’ll find people LOVE to tell you all about their situation).

Within a day, I got 4 new customers and which ended up turning into around $600 dollars in business. It blew my mind!

I thought, “Hey there’s a lot more neighborhoods…..and if I just send out more of these flyers….I should get a bunch more customers… this is so much better than knocking on doors!”

How to Turn a $69 Driveway Job Into $200+ Worth of Work:

When I met with the first customer, I didn’t suddenly learn how to become a sales star or even a smooth talker, or even know what the concept of an “upsell” was.  But I found out quickly.

Usually when people call you to powerwash their driveway, they like to walk around with you tell you their life story and while they’re at it, also show you what they want cleaned…

And usually, there’s a bunch of other dirty stuff right beside the thing they want cleaned.

So there was one thing I would say that worked really well with making more money. It honestly just seemed natural to ask it.

I would just ask:

“Would you like _____ cleaned too?”

People go… “Yea, geez… hmm yea. I didn’t think about that but now that you mention it can you clean that to?”

And you get 80%+ of people saying yes.

I feel like an idiot when I don’t ask… which is a little too often.

Mailing 16x to One Neighborhood and Still Getting New Customers:

It was amazing how I could tweak the flyer a tiny bit and send it to the SAME neighborhoods every other week and I would still get more and more people calling in!

One neighborhood in particular, I sent flyers to them 16x one summer and it was still profitable in bringing new people in:

• People would have family coming over to visit and needed to get the home nice and clean…
• Or they were getting their home ready to sell…
• Or they’d see I cleaned their neighbors driveway and realize they wanted theirs done too…

People’s circumstances change and you’ve got to be there when they do.

By hyper focusing on neighbourhoods, you can quickly become the dominate player and can quickly end up cleaning 20% or more of the homes in an area.

Besides mailing a bunch I found these 3 things worked really well and would take one customer and turn it into 2 or 3 more…

Getting Neighbors as Customers Without Door Knocking:

For a service business like this… you make a lot more money by not wasting time and gas traveling long distances between jobs.

A lot of these powerwashing guys are driving all over the place because they’re not doing targeted marketing…

I’ve been able to stay busy in a small town with 5,000 homes and not have to venture out to any of the surrounding areas by doing three things:

The first thing I did this was mailing a letter like this before I was going to do a job…

The second thing was by having a sign and wearing high visible reflective gear:

I was such an idiot in the beginning and went without a sign for a long time!  As a result people didn’t realize I was for hire.

The first day I got a sign, I had a lady come up and end up hiring me for $2,000 worth of work… that alone turned out to be a pretty good ROI on my $40 signs!

The third thing is to send a letter like this to the neighbors afterwards

I was such an idiot in the beginning and went without a sign for a long time!  As a result, people didn’t realize I was for hire.

The first day I got a sign, I had a lady come up and end up hiring me for $2,000 worth of work… that alone turned out to be a pretty good ROI on my $40 signs!

The third thing is to send a letter like this to the neighbors afterwards.

The Free Driveway Experiment:

Would you spend $90 and work for free for a week… if you knew it would make you $21,000+? I hope you would. Because that’s how I got 45 out of 90 homes in a neighborhood to become customers, which has so far resulted in more than $21,000 in business.

Let me explain…

After cleaning a few driveways I started to notice something very interesting:

As soon as I cleaned someone’s driveway and they were able to see what a difference it made and how awesome it was to save 5 hours of back-breaking, clothes soaking, mud splashing labor… it was like a switch had been flipped…

It was like suddenly they were the kind of people who clean their home and pay someone to do it for them.

They’d inevitably ask me if I could clean a bunch of other stuff for them and it would result in each customer being worth anywhere from $200 to as much as $2,000.

And it really got me thinking…

If I can just get someone started and committed to taking that little baby step, then the rest becomes really easy…

So, I picked a gated community of 90 homes, where I had already done some work and I sent out this letter for a free driveway cleaning:

I ended up getting 42 of them to become customers and it has resulted in over $21,000 in business!

From 6,202 to $13,000

The key to scaling up from the $6,202 was to make sure I kept the “customer getting system” up and continuously working.

If you rest on your laurels and get lazy (which happened to me more than once), the business starts to dry up.

At first I was going door-to-door myself trying to get business.  This didn’t work at all….not to mention it was extremely stress-inducing for me.

However when I started using copywriting principles to automate my marketing through flyers, it effectively got me from $50 an hour to being able to make $150/hr or more.

Sincerely,

Peter Van Straaten

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"As Of 2020 You Have A 1 In 16.25 Chance Of Becoming A Millionaire!"

"As Of 2020 You Have A 1 In 16.25 Chance Of Becoming A Millionaire!"

Cardone Ventures published a report that shows despite the economy 2/3s of businesses close their door every 5 years because many entrepreneurs understand what they do but they don’t understand some of the other important parts of their enterprise like marketing, cash flow, and raising business capital. 

Advertising is not just letting people know what you do but using the proper combination of words, shapes, and color to motivate a person to do business with you over your competitors.

Real Estate Agency Vs. Real Estate Agent Marketing

The things your agency is doing are the direct opposite they are having you do to build your real estate empire. The things many agencies would have you do is not in your best interest but in the interest of your agency.

At this stage, you’re diving into internet marketing to find your leads, drive traffic, and make sales. But then... a realization.

Although your agency is bragging about their numbers, they are giving everyone, the exact same template and instructions for how to sell.

They are creating MASSIVE competition for you.

Statistics show that 98% of businesses fail, and that’s when they are selling in a space without thousands of identical competitors. Imagine the statistics if everyone were selling the same thing in the same way as a million other people.

When 300,000 team members using the SAME template with NO variation whatsoever, and those 300,000 people all try to run the same ad and social media campaigns, what happens? People get used to it and start to tune you out. Instead of it grabbing people’s attention, it just becomes an expected pattern to ignore.

In order to succeed online, you need to set yourself apart by becoming an expert in your field. This means doing things differently, keeping your audience excited, and contently staying at top of mind by using technology.

Agents who understand this realize that funnels and internet marketing strategies are so important, and implementing the company’s massive cookie-cutter plan is not that effective.

Skyrocket Your Response Rates By 3,500%

Dean Jackson a real estate agent from Tampa, Florida is credited with taking the principles of direct response ads and applying to the internet which goes by the name of a landing page or squeeze. Direct response is what most companies were doing during the 1920’s, 30s, and 40s through print.

As you can see from this Bisquick ad that appeared on the back cover of the 1934 issue of Cosmoplitian magazine. A person rips out the coupon on the bottom right hand corner of the ad and send it in and get a free cook book sent through the mail.

Landing pages apply the same principles usually by collecting an email and then following up by sending automated email message. 

Typically only between 98-99% who visit your website will leave and never return again however, if you collect your prospects email by giving away a free trial offer, typically free information, you can collect 20-30% of your visitors email and follow up with them to come back.

Many people under estimate the power of email however, research from the DMA (Direct Marketing Association shows the average newsletter subscriber is worth $187 over the subscription.

Lurn.com shows that landing pages out perform typical website by 3,500%!

But this is just the beginning! When you understand how send the right kind of email and sending them to spacific pages within you website you can out perform a traditional website by 3,500%.

We do this by establishing you as the most credible expert in your field by offering free information that highlights the importance of why a person would want to do business with you.

Chet Holmes International published a study that shows that only 3% of the population is ready to buy or list their home at any given time. 7% of the population is thinking about it so by making some slight modifications to your marketing message you can capture this market too and not lose them to your competitors at a later date.

Before someone lists their home they are going to want to know what their home is worth to see if it is worth moving at this time.

This is only the first step in an auto sales closing system which is software that will do the selling for you. I want to invite you to partner up with us where we will give access to similar software that some of the biggest experts in their field use that will 1 ) generate interest (in other words generate your traffic) 2) capture your leads 3) present your products to your prospects 4) closes them right there on the spot and if they don’t buy it follows up with them and closes them at a later point by capitalizing on 9 different categories of income streams visit http://realetstateempire.alphalfestyleacademy.com

You know what frustrates me? How complicated people make getting deals through social media. There was a study that looked at separate those agents earning $100,000 plus a year verse those earning less than $35,000 a year.

They found that those earning $100,000 a year heavy used social media platforms, and those that used sites like linkedin, twitter, and Youtube were more likely to earn a 6-7 figure income.

Those that used Facebook were not anymore likely to be successful, than those less successful.

Don't Forget The Social Part Of Social Media

The way most people use social media you have to have a following of 100’s of 1,000’s of people to be successful.
Most people treat social media the same way companies use the TV. This worked for decades however, people buying behaviors change every 80 years or so. 

So in order to compete in todays marketplace you have to update the way you sell.

Before television, people sold through relationships. The marketplace was not as competitive as it is today either.

You might understand the technology better however, your grandfather or depending on your age your great grandfather was better apt at social media than people are today. 

years ago, people knew the names of the people they did business with. If you watch shows from the 1950s - 60s like Father Knows Best, The Donna Reed Show, and The Andy Griffen Show. 

If you needed a hair cut you went to Floyd the barber if you need your car worked on you went to Gomer, or Gober Pyle, if you needed a prescription you went to Ellie Fisher.

You can learn a lot about business from classic tv.

Some of you may be familiar with Gary Vaynerchuck who took his families wine business from a $4 million dollar business to a $67 million dollar business in just 3 years by using social media the same way companies built their following during the 1920s, 30’s and 40’s.

One On One Marketing

Many of you are probably familiar with the real estate marketing tactic of farming where by using direct mail you target a spacific territory and market to the home owners in that area for when they are ready to buy or sell their home.

Tony Kalso did this, it took him 5 months of mailing to the same area before he landed his first deal. He continued to mail month after month. Over a period of 3 years he spent $50,629 that earned him $543,390 in commissions.

You can do the same thing using social media by farming the same community online building relationship by offering value to your community of potential buyer and then when they are ready to buy or sell you will be there for them. 

Back Door Marketing

When you look at what the vast majority of agents are posting on social media they are posting properties that have for sale or posting when they close a deal but they are not offering anything or real value to their social media community.

marketing data shows that happy families buy real estate, so you could offer marriage or parenting advice, you could also offer advice on how and where to find government money programs to purchase a home, how to invest in real estate to retire, and when they are ready to list or buy their home they will seek you out because of the relationship you have built with them.

We are putting together a copy and past one on one marketing script for real estate agents to use through social media which you can find at http://realestateempire.alphalifestyleacademy.com 

Stress, anxiety and depression are all warning signs from the body that something is not right. 

Money isn’t everything, it’s just 1 area of your life you need to get handled. 

(Link: https://www.apa.org/news/podcasts/speaking-of-psychology/financial-stress#:~:text=Audrey%20Hamilton%3A%20Money%20is%20a,as%20diabetes%20and%20heart%20disease.

According to the American Psychological Association (APA), money is the top cause of stress in the United States. 

long-term financial stress related to finances results in distress, which may bring up blood pressure and cause headaches, upset stomach, chest pain, insomnia, and a general feeling of sickness. Financial stress has also been linked to a number of health problems, including depression, anxiety, skin problems, diabetes, and arthritis.

However, a study published in Proceedings of the National Academy of Sciences, shows that $85,000 is the minimum income you need to start feeling happy. Those earning less than that are less happy on average, while those earning over $85,000 are happier. 

psychologist Daniel Kahneman and economist Angus Deaton published a study in 2010 that showed the highest level of life satisfaction with incomes of $75,000 ($90,000 when adjusted for inflation, per Bloomberg) and that more income did not improve happiness. 

(Link: https://www.pnas.org/content/pnas/107/38/16489.full.pdf

Just as the wisdom of King Solomon said in the Bible, where he said give me neither poverty, nor riches. 

In 2015 a study was published that showed to make the equivalent of a mile class family in 1960, in the year 2015 you would have to make between $180,000 on the low end to $1,000,000 on the high end

A million dollars is not as much money as it use to be. Today you need about a million in a half to equal what a million dollars was in 1960.

In the documentary "Capitalism: A Love Story" Past generations, a family could make a living on just a single income because we bombed the competition in ww2 and it took them 30 years to rebuild.

However, during the 1980 new laws were written that took money out of the working class and put it in the hands of the rich making the rich super-rich.

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Because of economic changes it has gotten harder and harder for many to be able to make a living. 

You can rant, rave and complain how unfair this is however, if you want to win you have to play by the rules of the game if you want to win by adapting to the new economic changes. 

Just 0.01% of the population, and 5% of businesses make a million dollars a year.

Just like the TV show undercover billionaire where in season #1 Glen Sterns and season #2 Grant cordon was draped off in the middle of nowhere, with just $100, no contacts, just their skills, and built a million-dollar business in just 90 day. 

We understand that you come from many different industries however, we are going to use the example of real estate because economics translates into any industry that you work in.

ActiveRain conducted a survey(1) of 1,758 real estate professionals to find out what separates the top real estate professionals (those earning over $100,000 a year, from those earning less than $35,000. ActiveRain's study showed that those earning at least $100,000 are spending between $5,000 - $10,000 in marketing or around 10% of their yearly commissions.

To further this point Tony Kalsi spent $50, 629 in marketing to earn $543,390 in commissions over a 4 year period bring in a 11X return on his investment.

Over a period of 8 years, Tony invest a total of $219,220 in marketing earning him $2,005,022 in commissions.

It took 5 months to close his first deal, at which he continued to re-invest his profits back into marketing generating 168 leads and closing 22 deals. The neighborhoods he marketed to did a total of 44 homes sold. So Tony got 50% of the deals in his neighborhoods.

The beauty of the real estate industry as compared that to a college education that is required for most other careers and you can get started with a real estate license for just a couple hundred dollars however if your goal is to make $100,000 a year you need to raise or have the capital to invest $10,000 a year into marketing, and if you want to be able to earn a million dollars a year you need $100,000.