Christopher Brown

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Dr, Gabor Mate suggests that addiction is something that we use to escape pain in the moment but we regret almost instantly but we repeat over and over again no matter how bad it makes us feel.

We are in pain and so we seek dopamine boosting activities however, the problem as Dr. Lustig explains the more we boost our levels of dopamine. Chronic over activity of certain neurons will kill the cell. So what does the brain do?

There are nature sources of dopamine and synthetic sources of dopamine. It is the synthetic sources of dopamine that can really get ourselves into trouble.

Synthetic sources are sugar, caffeine, social media, drugs, alcohol, and porn.

To get the same level of dopamine we need more intense levels of dopamine. So what one brownie did for us before we now need two, what 1 hit of cocaine did for us before, we now need 2 hit, what romantic porn did for us before, we now need hard core porn.

Which can lead to over dosing, and relationship and legal troubles.  

There is also a balancing factor! The higher our levels of dopamine are the lower our levels of serotonin which is the brain chemical of happiness. So the lower and lower we push our serotonin levels seeking pleasure. The more dopamine we need.

So as you can see how easy it can be to become addicted to these dopamine boosting activities. We need dopamine to survive! If you have ever felt to lazy to get out of bed, or do house work. This is because of a lack of dopamine. (That is for another discussion)

But we are here addressing “How To Build A Happy Life” and you must understand how to have a balance of dopamine and serotonin. 

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Author C Brooks of Harvard Business School studies happiness! Why does

Research found that nearly 50% of your happiness comes from your genetics and your upbringing. There are certain personality traits that make you more predisposed to negative, or positive emotions. 

Anxiety and depression is a warning sign from the body that something is not working right! On the other hand, some say I’ll be happy once I get married, or once I become a millionaire, or some other life goal. 

Once you achieve some major life goal, this only makes you happier for about 6 months then your mood returns to your baseline level of happiness.

We know that your circumstances only impacts about 25% of your happiness. The research shows that you are in control of the remaining 25% of your happiness.

You lose your retirement in the stock market! It sucks but it does not have to define you because you are in control of 25% of your happiness. In the 1929 Great Depression it was reported the stock brokers who lost everything jumped out of the skyscraper killing themselves.

Fatherly.com says that 10 men a day end their life after a divorce which is 3x higher than divorced women. 

(Link: https://www.fatherly.com/health-science/psychological-effects-divorce-fathers-men-suicide#:~:text=Divorce%20statistics%20can%20be%20wildly,of%20preventable%20and%20treatable%20diseases.

People give up and end their lives because there is an equation for happiness these individuals do not understand how to control the part of the happiness they are in control of. 

Professor Dan Gilbert that our circumstances only have a limited impact on your overall happiness. The research looked at a group of people who got into an accident and were put into a wheel because they could not walk on their own anymore, and then they looked at a group of lottery winners. Who do you think is happier?

We have a baseline of happiness so when something goes really bad in life like losing the ability to walk we may get really depressed, or if things go really good for us like winning the lottery we get really excited however, our circumstances only impact our happiness for about 6 months in most cases. This study found that after 1 year the lottery winner and those who lost the ability were just as happy as each other which shows in most cases, no matter what happens to us we will return to the same level of happiness.

There are four things that have the biggest impact on your overall happiness. They are 1) Faith 2) Family 3) Community and 4) Work! People waste their time on dopamine-boosting activities trying to chase happiness but these things do not give you fulfillment. 

Research shows that when we focus on the 4 areas of our life that we have control over. We gain greater control of our overall life and have greater control of our circumstances and end up in control of 40% of our overall happiness.

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Stress, anxiety, and depression are warning signs from the body that something is not right! When people suffer most people try to escape their problems through please.

Most people confuse pleasure with happiness in the book” The Hacking Of The American Mind” Dr. Robert Lustig explains there are 7 differences between please and happiness.

If you do not not understand these difference you will feel lost in life. 

1) Pleasure: Is short-term. (Like a junk food, and alcohol)
Happiness: Is long-term (Like a lifetime)

2)Please: Is felt in your body
Happiness: You feel it above the neck

3)Pleasure: Is taking (like steeling, and manipulation)
Happiness: Is giving (more happiness is giving than in receiving) 

4)Pleasure: Is achieved alone
Happiness: Is achieved in social groups

5)Pleasure : Is achieved with substances (Like drugs, and alcohol)  
Happiness: Isa not achieved with substances

6)Pleasure: Is achieved with certain behaviors (Drug, social media, or porn)
Happiness: Is achieved with certain activities (Like a hug) 

7)Pleasure: Is anything that boosts dopamine
Happiness: is anything that boosts serotonin  

We can be addicted to pleasure and can become an aholic. You cannot have too much happiness.

We are a cocktail of different brain chemicals the things that boost dopamine will also bring down our levels of serotonin. A thing that has become very popular is what they call dopamine fast where a person will avoid the things that boost dopamine.

There have been studies that show it only takes about 3 weeks to reset our dopamine receptors

When we live outside of the way nature intended us to live things go bad for us. 

These minor health issues are warning signs from the body that something is not right! And if we do not start making changes our bodies will start to degrade.

A new study entitled: “Effect of Diabetes on Tendon Structure and Function: Not Limited to Collagen Crosslinking” shows the anti-aging treatments we use might prove themselves to be worthless because our bodies are not healthy enough to see results from these treatments” shows poor blood sugar weakens the tendons and changes the structure of stem cells.

See link => https://pubmed.ncbi.nlm.nih.gov/35652696/#:~:text=Effect%20of%20Diabetes%20on%20Tendon,Not%20Limited%20to%20Collagen%20Crosslinking

Being overweight is a warning sign from the body that something is not right! Have you ever noticed that those who complain about their knees and joint all have the same body type.

The study shows that 80% of out patient hospital visits are either diabetic or pre-diabetic because being overweight puts you at risk for diabetes and other life threating illnesses.

One reason many people fail to take control over their health is because the diet and fitness industry requires you to make to many changes to quickly which you brain can’t handle and you quit within days.

The key is to make small changes over time that give you drastic results I want to invite you check out a 2,000 year old diet secret that has only been recently rediscovered to eat what you want, never go hungry, and still lose weight!   

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We are all going to age but we don’t all have to look old!

The marketplace is filled with different products promising that they can help us look younger however, it is unlikely we will see the results we are looking for because a new study entitled: “Effect of Diabetes on Tendon Structure and Function: Not Limited to Collagen Crosslinking” shows the anti-aging treatments we use might prove themselves to be worthless because our bodies are not healthy enough to see results from these treatments. 

See link => https://pubmed.ncbi.nlm.nih.gov/35652696/#:~:text=Effect%20of%20Diabetes%20on%20Tendon,Not%20Limited%20to%20Collagen%20Crosslinking

As our health declines we first go from optimal, to poor metabolic health which is cause from high blood from eating to much junk food, if we do not change our lifestyle which took us 15-20 to get here, if we do nothing to change our health 5 years later we become pre-daibetic, if we do not change our lifestyle 5 years later we become diabetic, and if we do not change our lifestyle and start taking care of our health 5 years later we start having kidney issues, cancer, heart issues, and very serious health problems.

These minor health issues are warning signs from the body that something is not right! And if we do not start making changes our bodies will start to degrade.

You may be familiar with your A1C many health care profession would consider an AC1 of 5.5 healthy because you are not pre-diabetic, or diabetes as of yet, however, with an A1C of 5.5 you skin structure is already compermized which wrinkles and the signs of aging increase at an accelerated rate as you age. 

AT HOME A1C TEST KITS >>

One reason many people fail to take control over their health is because the diet and fitness industry requires you to make to many changes to quickly which you brain can’t handle and you quit within days.

The key is to make small changes over time that give you drastic results I want to invite you check out a 2,000 year old diet secret that has only been recently rediscovered to eat what you want, never go hungry, and still lose weight!

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Peter went from making $0 with his power washing service...to doing $13,202 per month!

So here’s Peter showing the exact business flyers he used to “automate his marketing” instead of going door-to-door.

Watch for the subtle psychological things happening with each flyer:

There was no way in hell I was ever doing that again…..

I had just gotten back from going door-to-door trying to sell power washing after hearing from my Dad that it was “a good business to get your feet wet.”

After 2 or 3 anxiety-filled hours of stuttering my way through a pitiful little sales pitch and getting zero results, I gave up.

I don’t know if you’ve ever gone door-to-door before, but for me, especially at the time, it honestly felt like I could have been offering FREE money and people still would have said no.

I Felt Like A Pest

If you’re at all introverted (like me), or you’re not the smoothest on your feet, then you gotta knock on like 100 doors before you find someone….and it’s absolute agony the whole time.

So, unless you’re trying to get over your fear of rejection, don’t try power washing this way.

I’m going to show you exactly how I went from $0 to over $10,000 a month without ever knocking on a door or making a cold call.

The First (lame) Attempt at Marketing:

After deciding I was never going to go door-to-door ever again, I designed a beautiful flyer, that looked something like this…

It was so pretty and nice….but it absolutely BOMBED!

I got my friend to deliver a couple hundred of them and I didn’t get a single phone call.

I was shocked… (what an idiot I was).

Now if you’ve been following Neville for any period of time, you’re probably a lot smarter than I was at the time.

You know why this flyer is sooo bad and you probably know how to write at least basic KOPY… like telling people WHAT’S IN IT FOR THEM and offering some bloody benefits…

But I was stressing because I had no idea what benefits I could show.

I started thinking what it was going to look like I was going to have to get a job unless I figured out this whole marketing thing QUICK!

I had a little bit of money left after my backpacking trip in South East Asia got cut short due to a motorcycle accident… but not much…

So, I went to my Dad, hat-in-hand, with my “beautiful”, terrible little flyer and asked him what I was doing wrong…

He laughed, handed me an old Dan Kennedy book on direct response marketing and a few chapters later, I threw away my first “beautiful” attempt.

I started again from scratch.  This time I didn’t care if the flyer was “beautiful” or “professional looking.”  I realized that didn’t matter.

The Second Attempt At Marketing

Here’s what I came up with my second time around:

100 flyers printed.  Total Cost = $20 

I printed out 100 of these new flyers on my little inkjet and got my friend to deliver them to a local neighborhood. But I was still scared, because after my first failure, I remember thinking, “there’s no way I’m going to get calls…”

But the phone rang…..it rang 4 times!!! I didn’t even know what to say when I answered… I hadn’t really thought that part through! But it didn’t really matter… my new customers did most of the talking (you’ll find people LOVE to tell you all about their situation).

Within a day, I got 4 new customers and which ended up turning into around $600 dollars in business. It blew my mind!

I thought, “Hey there’s a lot more neighborhoods…..and if I just send out more of these flyers….I should get a bunch more customers… this is so much better than knocking on doors!”

How to Turn a $69 Driveway Job Into $200+ Worth of Work:

When I met with the first customer, I didn’t suddenly learn how to become a sales star or even a smooth talker, or even know what the concept of an “upsell” was.  But I found out quickly.

Usually when people call you to powerwash their driveway, they like to walk around with you tell you their life story and while they’re at it, also show you what they want cleaned…

And usually, there’s a bunch of other dirty stuff right beside the thing they want cleaned.

So there was one thing I would say that worked really well with making more money. It honestly just seemed natural to ask it.

I would just ask:

“Would you like _____ cleaned too?”

People go… “Yea, geez… hmm yea. I didn’t think about that but now that you mention it can you clean that to?”

And you get 80%+ of people saying yes.

I feel like an idiot when I don’t ask… which is a little too often.

Mailing 16x to One Neighborhood and Still Getting New Customers:

It was amazing how I could tweak the flyer a tiny bit and send it to the SAME neighborhoods every other week and I would still get more and more people calling in!

One neighborhood in particular, I sent flyers to them 16x one summer and it was still profitable in bringing new people in:

• People would have family coming over to visit and needed to get the home nice and clean…
• Or they were getting their home ready to sell…
• Or they’d see I cleaned their neighbors driveway and realize they wanted theirs done too…

People’s circumstances change and you’ve got to be there when they do.

By hyper focusing on neighbourhoods, you can quickly become the dominate player and can quickly end up cleaning 20% or more of the homes in an area.

Besides mailing a bunch I found these 3 things worked really well and would take one customer and turn it into 2 or 3 more…

Getting Neighbors as Customers Without Door Knocking:

For a service business like this… you make a lot more money by not wasting time and gas traveling long distances between jobs.

A lot of these powerwashing guys are driving all over the place because they’re not doing targeted marketing…

I’ve been able to stay busy in a small town with 5,000 homes and not have to venture out to any of the surrounding areas by doing three things:

The first thing I did this was mailing a letter like this before I was going to do a job…

The second thing was by having a sign and wearing high visible reflective gear:

I was such an idiot in the beginning and went without a sign for a long time!  As a result people didn’t realize I was for hire.

The first day I got a sign, I had a lady come up and end up hiring me for $2,000 worth of work… that alone turned out to be a pretty good ROI on my $40 signs!

The third thing is to send a letter like this to the neighbors afterwards

I was such an idiot in the beginning and went without a sign for a long time!  As a result, people didn’t realize I was for hire.

The first day I got a sign, I had a lady come up and end up hiring me for $2,000 worth of work… that alone turned out to be a pretty good ROI on my $40 signs!

The third thing is to send a letter like this to the neighbors afterwards.

The Free Driveway Experiment:

Would you spend $90 and work for free for a week… if you knew it would make you $21,000+? I hope you would. Because that’s how I got 45 out of 90 homes in a neighborhood to become customers, which has so far resulted in more than $21,000 in business.

Let me explain…

After cleaning a few driveways I started to notice something very interesting:

As soon as I cleaned someone’s driveway and they were able to see what a difference it made and how awesome it was to save 5 hours of back-breaking, clothes soaking, mud splashing labor… it was like a switch had been flipped…

It was like suddenly they were the kind of people who clean their home and pay someone to do it for them.

They’d inevitably ask me if I could clean a bunch of other stuff for them and it would result in each customer being worth anywhere from $200 to as much as $2,000.

And it really got me thinking…

If I can just get someone started and committed to taking that little baby step, then the rest becomes really easy…

So, I picked a gated community of 90 homes, where I had already done some work and I sent out this letter for a free driveway cleaning:

I ended up getting 42 of them to become customers and it has resulted in over $21,000 in business!

From 6,202 to $13,000

The key to scaling up from the $6,202 was to make sure I kept the “customer getting system” up and continuously working.

If you rest on your laurels and get lazy (which happened to me more than once), the business starts to dry up.

At first I was going door-to-door myself trying to get business.  This didn’t work at all….not to mention it was extremely stress-inducing for me.

However when I started using copywriting principles to automate my marketing through flyers, it effectively got me from $50 an hour to being able to make $150/hr or more.

Sincerely,

Peter Van Straaten

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"As Of 2020 You Have A 1 In 16.25 Chance Of Becoming A Millionaire!"

"As Of 2020 You Have A 1 In 16.25 Chance Of Becoming A Millionaire!"

Cardone Ventures published a report that shows despite the economy 2/3s of businesses close their door every 5 years because many entrepreneurs understand what they do but they don’t understand some of the other important parts of their enterprise like marketing, cash flow, and raising business capital. 

Advertising is not just letting people know what you do but using the proper combination of words, shapes, and color to motivate a person to do business with you over your competitors.

Real Estate Agency Vs. Real Estate Agent Marketing

The things your agency is doing are the direct opposite they are having you do to build your real estate empire. The things many agencies would have you do is not in your best interest but in the interest of your agency.

At this stage, you’re diving into internet marketing to find your leads, drive traffic, and make sales. But then... a realization.

Although your agency is bragging about their numbers, they are giving everyone, the exact same template and instructions for how to sell.

They are creating MASSIVE competition for you.

Statistics show that 98% of businesses fail, and that’s when they are selling in a space without thousands of identical competitors. Imagine the statistics if everyone were selling the same thing in the same way as a million other people.

When 300,000 team members using the SAME template with NO variation whatsoever, and those 300,000 people all try to run the same ad and social media campaigns, what happens? People get used to it and start to tune you out. Instead of it grabbing people’s attention, it just becomes an expected pattern to ignore.

In order to succeed online, you need to set yourself apart by becoming an expert in your field. This means doing things differently, keeping your audience excited, and contently staying at top of mind by using technology.

Agents who understand this realize that funnels and internet marketing strategies are so important, and implementing the company’s massive cookie-cutter plan is not that effective.

Skyrocket Your Response Rates By 3,500%

Dean Jackson a real estate agent from Tampa, Florida is credited with taking the principles of direct response ads and applying to the internet which goes by the name of a landing page or squeeze. Direct response is what most companies were doing during the 1920’s, 30s, and 40s through print.

As you can see from this Bisquick ad that appeared on the back cover of the 1934 issue of Cosmoplitian magazine. A person rips out the coupon on the bottom right hand corner of the ad and send it in and get a free cook book sent through the mail.

Landing pages apply the same principles usually by collecting an email and then following up by sending automated email message. 

Typically only between 98-99% who visit your website will leave and never return again however, if you collect your prospects email by giving away a free trial offer, typically free information, you can collect 20-30% of your visitors email and follow up with them to come back.

Many people under estimate the power of email however, research from the DMA (Direct Marketing Association shows the average newsletter subscriber is worth $187 over the subscription.

Lurn.com shows that landing pages out perform typical website by 3,500%!

But this is just the beginning! When you understand how send the right kind of email and sending them to spacific pages within you website you can out perform a traditional website by 3,500%.

We do this by establishing you as the most credible expert in your field by offering free information that highlights the importance of why a person would want to do business with you.

Chet Holmes International published a study that shows that only 3% of the population is ready to buy or list their home at any given time. 7% of the population is thinking about it so by making some slight modifications to your marketing message you can capture this market too and not lose them to your competitors at a later date.

Before someone lists their home they are going to want to know what their home is worth to see if it is worth moving at this time.

This is only the first step in an auto sales closing system which is software that will do the selling for you. I want to invite you to partner up with us where we will give access to similar software that some of the biggest experts in their field use that will 1 ) generate interest (in other words generate your traffic) 2) capture your leads 3) present your products to your prospects 4) closes them right there on the spot and if they don’t buy it follows up with them and closes them at a later point by capitalizing on 9 different categories of income streams visit http://realetstateempire.alphalfestyleacademy.com