Bill Phillips: $300 Million Dollar Sales Funnel – How Bill Phillips Turned $180 Into A $300 Million Dollar Fitness Empire!

In Daymon John’s book “The Power Of Broke” he explains that when you have access to the capital you can go easy on yourself. When You’re broke you have to come up with more creative ways to fund your enterprise and these companies typically end up more successful.

Bill Phillips started his enterprise for $180 and turned that into a $300 million dollars empire without using the internet.

Do not think just because you are not in the fitness industry this does not apply to you. Look at the principles he is using and apply that to your empire.

In 1985 Bill Phillips started Mile High Publishing which was a small newsletter for bodybuilders. The newsletter was written and printed in his mother’s garage. Funded with $180 he had made from mowing lawns, its original name was The Anabolic Reference Update. In 1991, Phillips began working with doctors and research scientists to develop performance nutrition products that could help athletes get better muscle-building and fat-burning effects from their workouts.

Tip: If you wanted to build a nutritional supplement company most people would raise the capital through loans and or investors however if you are still living at home with your parents like Bill Phillips was you have to make more intelligent choices.

Bill Phillips started his fitness newsletter for $180 and set himself up for future success by establishing himself as a respected expert where affiliated himself with certain nutrition brands that people would respect his recommendations and earn commissions from his recommendation similar to what people are doing on Instagram.

He built an audience who respected his recommendations, so when he launched his ESA nutrition brand he seemed to be an overnight success.

 

Many people today, build an audience on Youtube and then find a product that would fit their audience and offer it to their Youtube subscribers.

In 1992, Phillips moved out of his mother’s home and changed the publication’s format and its name to Muscle Media 2000 (usually referred to as “MM2K”). The magazine used a frank discussion of the underground aspects of bodybuilding.

Muscle Media 2000 debuted in March 1992 and featured bodybuilder Lee Labrada on the cover.^[10]

In 1997 through Muscle Media 2000 he launch lambergini fitness competition which included 10, $10,000 fitness contracts, 1 $50,000 contact and $250,000 lambergini which gave EAS the dietary supplement and meal replacement company Bill Phillips started with his brother and sister the massive growth the company needed. 

Tip: Back in the 1990’s Bill Phillips used direct mail, the same way that companies use email today. By offering a contest he built a large database of people wanting to build muscle and lose weight and he then began marketing.

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Throughout the late 1990s Bill Philips launched a series of books including Body 4 Life, through book stores which was really a sales pitch disguised as an information book that educated his readers on the importance of using EAS products.

Bill Phillips sold 6 million copies of his Body 4 Life books, even if only 10% became customers of his ESA products, which is not an outrageous number to expect. In 1999 EAS generate $165 million in sales which they sold the company for $300 million.

Tip: When most people go into business, they start a local small business. The way many bodybuilders do this is by becoming a personal trainers. I have known many who started offering personal training sessions from their home.

The problem with many small businesses is they are not able to scale, they cannot handle too many customers. For example, my friend Donnie Poole offered personal training from his home but could not make any more than $10,000 a month.

 

Bill Phillips build a business for the future because his income was not dependent upon himself. This is even better today because if he sold a million books he would not be any busier if he sold two million than if he only sold a million.

To do this today you have to understand how to do all the programming, film videos, write sales copy, and all the other tedious work that does into this or have $100,000 to invest into someone to do the work for you.

But I want to make this as easy as possible for you by working together as a team.

Many smaller companies under estimate the power of educational marketing, earning an income by offers books and courses that establish you as the most credible expert in your field that enable you to be more successful in your industry and because the high profit margin of educational marketing it can sustain you long enough during your growth period to be more profitable and even stay in business. Educational marketing can often mean the difference between staying in business or closing your doors.  

If I was to ask you what is the one thing you could be doing in your enterprise that would make all the other things you could be doing a waste of time? Most companies go after after one customer at a time, joint ventures or group marketing is the fastest way to grow you company where we land a customer where that one customer may bring you 100s, 1,000s or depending on the size of the deal 10s of 1,000s or 100s of 1,000s of new customers.

Before spending a dime in advertising Bill Gates made his first $10 million dollars through joint ventures.

One of the first deal I consulted on, I made a deal with Al Nin, where we landed a deal with his dentist, and then made a deal with several beauty salons in the area where we provided them with marketing material which turned into 3,200 new patients in the first 90 days at a average of $2,000 per patient for a total of $6.5 million in the first 12 months.  

People love the idea of leveraging someone else following to build their customer base but going from the idea to putting it into action is to much to ask for many people because you already have many issues you have to handle this is why I want to invite you to partner up with us and work together as a team because we created a short cut to make it as easy as possible to get as many of you to take advantage of this opportunity as possible by working together as a team.

I want to invite you to visit 90daymillionaire.alphalifestyleacademy.com