You know what frustrates me? How complicated people make getting deals through social media. There was a study that looked at separate those agents earning $100,000 plus a year verse those earning less than $35,000 a year.

They found that those earning $100,000 a year heavy used social media platforms, and those that used sites like linkedin, twitter, and Youtube were more likely to earn a 6-7 figure income.

Those that used Facebook were not anymore likely to be successful, than those less successful.

Don't Forget The Social Part Of Social Media

The way most people use social media you have to have a following of 100’s of 1,000’s of people to be successful.
Most people treat social media the same way companies use the TV. This worked for decades however, people buying behaviors change every 80 years or so. 

So in order to compete in todays marketplace you have to update the way you sell.

Before television, people sold through relationships. The marketplace was not as competitive as it is today either.

You might understand the technology better however, your grandfather or depending on your age your great grandfather was better apt at social media than people are today. 

years ago, people knew the names of the people they did business with. If you watch shows from the 1950s - 60s like Father Knows Best, The Donna Reed Show, and The Andy Griffen Show. 

If you needed a hair cut you went to Floyd the barber if you need your car worked on you went to Gomer, or Gober Pyle, if you needed a prescription you went to Ellie Fisher.

You can learn a lot about business from classic tv.

Some of you may be familiar with Gary Vaynerchuck who took his families wine business from a $4 million dollar business to a $67 million dollar business in just 3 years by using social media the same way companies built their following during the 1920s, 30’s and 40’s.

One On One Marketing

Many of you are probably familiar with the real estate marketing tactic of farming where by using direct mail you target a spacific territory and market to the home owners in that area for when they are ready to buy or sell their home.

Tony Kalso did this, it took him 5 months of mailing to the same area before he landed his first deal. He continued to mail month after month. Over a period of 3 years he spent $50,629 that earned him $543,390 in commissions.

You can do the same thing using social media by farming the same community online building relationship by offering value to your community of potential buyer and then when they are ready to buy or sell you will be there for them. 

Back Door Marketing

When you look at what the vast majority of agents are posting on social media they are posting properties that have for sale or posting when they close a deal but they are not offering anything or real value to their social media community.

marketing data shows that happy families buy real estate, so you could offer marriage or parenting advice, you could also offer advice on how and where to find government money programs to purchase a home, how to invest in real estate to retire, and when they are ready to list or buy their home they will seek you out because of the relationship you have built with them.

We are putting together a copy and past one on one marketing script for real estate agents to use through social media which you can find at http://realestateempire.alphalifestyleacademy.com 

How many years have you been on the planet? How much have you accomplished? How much have you enjoyed your life? At your current rate of progress, will you get to do everything you want to do? Or, will you reach the end of your life and experience regret?
Few people make a conscious decision to live their life to the fullest. Too many
people decide to get serious about living life after wasting decades. You don’t want
to be one of those people.

Everyone falls somewhere on the sliding scale between pessimism and optimism. There are advantages to each, but on average, optimism is a far better option. With practice, you can change your perspective!
Optimism provides many tangible benefits to your life. Read on to learn more.

The world is just beginning to understand the influence of habits on success and failure. There are so many things you do or fail to do, each day that shapes the quality of your life. Whether it’s flossing your teeth, contacting potential clients, doing push-ups, or saving money, it might not matter today or even six months from now. However, it can matter in a major way down the road.

Most of us live lives riddled with the same mistakes relived time and time again. This is incredibly common, but life doesn't have to be this way. Eliminating repeated mistakes can be more powerful than learning new information or developing new skills. Consider these ideas to make the most of your mistakes and never repeat them again:

We can often trace the greatest challenges in our life to just a couple of poor decisions. It’s not always easy to make a wise decision, but there are things we can do to increase our odds. Consider these mental errors that can degrade your ability to make a wise decision:

Some things are worthy of your attention and concern. Others are not. Spending too much mental energy on the wrong things can move you further away from happiness and contentment. Making these things a priority isn’t just a waste of time. It creates unnecessary challenges in life. Do you spend your time caring about the things that can make a positive difference? Are you sure? Let’s find out! Read on to learn more.

Low self-esteem is practically an epidemic. We’re bombarded with images of impossible success and beauty on a daily basis. It’s hard to avoid making comparisons, and those comparisons never seem to work out in our favor. Add to that a few mean comments received in childhood, a workplace bully, and a few extra pounds, and your self-esteem is in the tank. Try these strategies to improve your self-esteem.

Stress, anxiety and depression are all warning signs from the body that something is not right. 

Money isn’t everything, it’s just 1 area of your life you need to get handled. 

(Link: https://www.apa.org/news/podcasts/speaking-of-psychology/financial-stress#:~:text=Audrey%20Hamilton%3A%20Money%20is%20a,as%20diabetes%20and%20heart%20disease.

According to the American Psychological Association (APA), money is the top cause of stress in the United States. 

long-term financial stress related to finances results in distress, which may bring up blood pressure and cause headaches, upset stomach, chest pain, insomnia, and a general feeling of sickness. Financial stress has also been linked to a number of health problems, including depression, anxiety, skin problems, diabetes, and arthritis.

However, a study published in Proceedings of the National Academy of Sciences, shows that $85,000 is the minimum income you need to start feeling happy. Those earning less than that are less happy on average, while those earning over $85,000 are happier. 

psychologist Daniel Kahneman and economist Angus Deaton published a study in 2010 that showed the highest level of life satisfaction with incomes of $75,000 ($90,000 when adjusted for inflation, per Bloomberg) and that more income did not improve happiness. 

(Link: https://www.pnas.org/content/pnas/107/38/16489.full.pdf

Just as the wisdom of King Solomon said in the Bible, where he said give me neither poverty, nor riches. 

In 2015 a study was published that showed to make the equivalent of a mile class family in 1960, in the year 2015 you would have to make between $180,000 on the low end to $1,000,000 on the high end

A million dollars is not as much money as it use to be. Today you need about a million in a half to equal what a million dollars was in 1960.

In the documentary "Capitalism: A Love Story" Past generations, a family could make a living on just a single income because we bombed the competition in ww2 and it took them 30 years to rebuild.

However, during the 1980 new laws were written that took money out of the working class and put it in the hands of the rich making the rich super-rich.

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Because of economic changes it has gotten harder and harder for many to be able to make a living. 

You can rant, rave and complain how unfair this is however, if you want to win you have to play by the rules of the game if you want to win by adapting to the new economic changes. 

Just 0.01% of the population, and 5% of businesses make a million dollars a year.

Just like the TV show undercover billionaire where in season #1 Glen Sterns and season #2 Grant cordon was draped off in the middle of nowhere, with just $100, no contacts, just their skills, and built a million-dollar business in just 90 day. 

We understand that you come from many different industries however, we are going to use the example of real estate because economics translates into any industry that you work in.

ActiveRain conducted a survey(1) of 1,758 real estate professionals to find out what separates the top real estate professionals (those earning over $100,000 a year, from those earning less than $35,000. ActiveRain's study showed that those earning at least $100,000 are spending between $5,000 - $10,000 in marketing or around 10% of their yearly commissions.

To further this point Tony Kalsi spent $50, 629 in marketing to earn $543,390 in commissions over a 4 year period bring in a 11X return on his investment.

Over a period of 8 years, Tony invest a total of $219,220 in marketing earning him $2,005,022 in commissions.

It took 5 months to close his first deal, at which he continued to re-invest his profits back into marketing generating 168 leads and closing 22 deals. The neighborhoods he marketed to did a total of 44 homes sold. So Tony got 50% of the deals in his neighborhoods.

The beauty of the real estate industry as compared that to a college education that is required for most other careers and you can get started with a real estate license for just a couple hundred dollars however if your goal is to make $100,000 a year you need to raise or have the capital to invest $10,000 a year into marketing, and if you want to be able to earn a million dollars a year you need $100,000.