Alpha Lifestyle

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How much do you understand about marketing, cash flow and raising business capital? Most entrepreneurs understand what they do but they do not understand some of the other important parts of their enterprise.

The marketplace is filled with companies offering the same type of products and services just under and different company or brand name.

People have gotten numb to the way most advertising is done because everyone is saying the same thing again just under a different company or brandname.

In order to stand out in todays market us use out of the box thinking or as Steve Jobs put it “Think Different”.

Multi-Millionaire carpet cleaner,  Joe Polish calls this a case of the blind leading the blind. Inside the carpet cleaning industry every carpet cleaner is using the same type of advertising that every other carpet cleaner is using and in order to win at this game you have out spend your competitors in advertising or lower your prices and make less and less money for every job.

However, instead of spending his own money in advertising he leveraged the advertising that other dry cleaners had already spent in advertising in order to build their loyal customer base in order to get more business for himself.

He offered to cover the cost of the plastic wrapping dry cleaners protect your clothes with once they have been dry-cleaned with his own marketing message, and instead of having some lame message like Joe’s carpet cleaning he decided to use the same type of marketing companies were using during the 1920s, 30s and 40s.

In those days companies were less concerned with branding and getting their name known and were more concerned with making sales. However, when these companies grew and had large enough marketing budget they switched to branding and being well known but smaller companies do not understand this.

Joe Polish understood what is known in the industry as joint ventures or group marketing where he sent out a direct mail campaign where he land a group of who customers who brought in 1,000s of new customers.

Most companies go after one customer at a time however, we use group marketing where we land a customer, where that one customer may ring you 100s, 1,000s or depending on the size of the deal 10s of 1,000s or 100s of 1,000s of new customers.

Now the first time I follow Joe Polishes example I found someone who had already spend $250,000 in advertising who agreed to send out an email to his customers base in my behalf and over the next 6 hours after sending out that email that turned in 141 sales and over the next 12 month that turned into something in the rage of a $100,000 per month income. 

Just think of all the money I typically would have to invest in advertising to make a profit like that so quickly. For those people who have that kind of money great for them however, that is not how most businesses are able start.

Just 5% of business will ever do a million dollars in a single year, yet just 5% of business use joint ventures. So this is a way to profit from your competitors ignorance by understand more about the important part of your business than any of your competitors. 

The next time I work on a project with Al Nin where we made a deal with his dentist and then landed a deal with several beauty salons in the area where we provided them with marketing material and over the next 90 days that turned into 3,200 new patients at an average of $2,000 per patient for a total of the next 12 months of $6.5 million dollars.  

People love the idea of leveraging someone else following to build their customer base but going from the idea to putting it into action is to much to ask for many people because you already have many issues you have to handle.

I’m not here to sell you an expensive marketing course but give you an incentive to partner up with us and work together as a team because the only way this works is to work together as a team.

I’ve been part of projects that have collectively millions of dollars

I want to invite you to visit 90daymillionaire.alphalifestyleacademy.com

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How much do you understand about marketing, cash flow and raising business capital? Most entrepreneurs understand what they do but they do not understand some of the other important parts of their enterprise.

The marketplace is filled with opportunities promising you they can help you make more money however, it is unlikely you will reach the levels of success you wish to with these sources because you do not have the financial resources.

But how did people like Bill Gates get their big break that set him up for future success? No matter, what you financial goals are there is a big lesson that we can learn from Bill Gates of Microsoft where he explains in his Biography on how they made their first $10 million dollars. 

While Microsoft was small, instead of spending their own money in advertising they used the money other companies had already spent in advertising in order to get more business for themselves. 

Now the first time I follow Bill Gates example I found someone who had already spend $250,000 in advertising who agreed to send out an email to his customers base in my behalf and over the next 6 hours after sending out that email that turned in 141 sales and over the next 12 month that turned into something in the rage of a $100,000 per month income. 

Just think of all the money I typically would have to invest in advertising to make a profit like that so quickly. For those people who have that kind of money great for them however, that is not how most businesses start.

Most businesses spend years, just trying to get ahead.

People also at times spend years trying to build a social media following large enough that they can send out a message to their following who will take them up of their offer.

The next time I work on a project with Al Nin where we made a deal with his dentist and then landed a deal with several beauty salons in the area where we provided them with marketing material and over the next 90 days that turned into 3,200 new patients at an average of $2,000 per patient for a total of the next 12 months of $6.5 million dollars.  

If I was to ask you what is the one thing you could be doing in your enterprise that would make all the other things you could be doing a waste of time? Most companies go after after one customer at a time, joint ventures or group marketing is the fastest way to grow you company where we land a customer where that one customer may bring you 100s, 1,000s or depending on the size of the deal 10s of 1,000s or 100s of 1,000s of new customers.

Before spending a dime in advertising Bill Gates made his first $10 million dollars through joint ventures.

One of the first deal I consulted on, I made a deal with Al Nin, where we landed a deal with his dentist, and then made a deal with several beauty salons in the area where we provided them with marketing material which turned into 3,200 new patients in the first 90 days at a average of $2,000 per patient for a total of $6.5 million in the first 12 months.  

People love the idea of leveraging someone else following to build their customer base but going from the idea to putting it into action is to much to ask for many people because you already have many issues you have to handle this is why I want to invite you to partner up with us and work together as a team because we created a short cut to make it as easy as possible to get as many of you to take advantage of this opportunity as possible by working together as a team.

I want to invite you to visit 90daymillionaire.alphalifestyleacademy.com

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If you have tried to make money online for some time now, you may be familiar with John Reese who broke records in our industry. John Reese was the first normal individual just like you and me who was able to make a million dollars within a 24 hour period online.

There had be normal individuals who had used direct mail to sell a million dollars in products over several days however, the internet is fast and what you can do offline you can do online at times in a matter of hours.

John Reese had the goal of making a million dollars online over a 24 hour period. He knew it could be done however, it was going to take some planning. 

He used the mathematic formula to writing your own check to take all the guess work out of sales and marketing. For many enterprises sales and marketing is a game of change however, when you look at the economics of your business you know what know exactly what you have to do in order to reach your income goal.

When you know what your income goal is, and how much you make per sale, or depending on your type of business how much a customer is worth to you and you know what you have to do to make a sale at that point you just wrote your own check.

In the midst of the Great Depression which was a time when people were jumping out of skyscrapers and eating out of trash cans W. Clement Stone used this mathematical formula to writing his own check to make as much as 122 sales per day earning him a million dollars per year which is around $20 million dollars as of 2022 during the worst economic times in US history so far.

Fast forward 80 years and the Boston Red Sox used this same formula to break an 86 year old losing streak known as the curse of the bambino since so few are aware of this formula it is typically those who are very successful we call this the knowledge of the one percent.

So if we have 1,000 people, we know by exposing 1,000 people to your marketing message how many people will buy your product. So we have to have our income goal which in the case of John Reese is a million dollars.

Divided by the profit per sale, the price of his product was $2,000 which means he need to make 500 sales to reach his goal of a million dollars over a 24 hour period.

John partnered up with individuals who ran an Email newsletter such as Frank Kern, Ryan Deiss, Jeff Walker and perhaps Even Pagan at this time.

The Direct Marketing Association says an Email newsletter subscriber is wort $187 over the lifetime of that subscriber. And for every dollar you spend to acquire a subscriber you will make $40 in return.

There are some factors you can follow which will help you make as much as $500 per month per subscriber but as a general rule you will make $1 per month per subscriber.

So if Frank Kern, Ryan Deiss, Jeff Walker and even Even Pagan sent out an email to their list at $187 they only need to send out 5,347 emails to make a million dollars over a 24 hour period.

These are just the general numbers however, before they launched their calculated how much a subscriber is worth.

So absolutely worst case scenario, they knew how many emails they needed to send out to reach the goal of a million dollars in 24 hours.

The very first group marketing deal I landed a deal with Joel Broughton who had a list of 250,000 email who send out an email to only a portion of his list however, if I would have had enough experience at this time I would had networked with Joel enough to find other group marketing partner who also has a list of 250,000 people.

4 people at 250,000 is a million emails. So even at a $1 per subscriber I still would had made a million dollars within my first 24 hours.

People love the idea of leveraging someone else following to build their customer base but going from the idea to putting it into action is to much to ask for many people because you already have many issues you have to handle this is why I want to invite you to partner up with us and work together as a team because we created a short cut to make it as easy as possible to get as many of you to take advantage of this opportunity as possible by working together as a team.

I want to invite you to visit 90daymillionaire.alphalifestyleacademy.com

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Being successful in real estate is not just letting people know what you do but understanding human emotion, human psychology and using the proper combination of words, shapes and colors that will motivate a person to do business with you over your competitors. 

What many of the most successful companies do online is not new, the technology may be new but what many but what many companies do online is what companies were doing during the 1920s, 30s, and 40s. 

In those day companies were less concerned with image and branding and were more concerned with sales 

You advertising should not just make people aware of what you do but make an offer, and give them an action step to follow this is called direct response advertising.

When the agents who could afford run ads on park benches and news paper ads, Dean Jackson of ……, Florida is now using direct response advertising online however, in 1988 when he got his start he sent a direct mail campaign to apartment complexes that was similar to this 1931 Bisquick ad on the back cover of a cosmo magazine which at the bottom right hand corner of the magazine you have a coupon to send in to get a free Bisquick cookbook through the mail that educated their readers and highlights the importance of why a person should cook with Bisquick 

Dean Jackson offered a book for first time home buyers, that educated his audience and highlighted the importance of why a person should do business with him over their competitors.

Chet Holmes International shows that at any given time only 3% of the population is ready to buy a particular product, and 7% is thinking about. Mast agents expect to big of a commitment to quickly, other research shows that people start doing the research 18-24 months before making a major purchase however, by not using direct response marketing you will not lose those prospect off to your competitors at a later date.

Chet International also shows that by making some slight changes to your marketing message you can go from 3% to 30% who are ready to buy.

 The book invites a person to subscribe to their home listing guild which went out ever 2 weeks, which included recent homes sold, and the current prices of homes in the area.

You are then invited to call the office and book a home buying tour which happens every Saturday at 10 am, 1 pm, and 3 pm.

From there you are invited to order your home loan report, to them the evaluate the best options for them, and help them get pre-approved without being turned down.

Once, someone sells or buys a home with most agents the agent no longer communicates with the client and closes down any further income sources. However, by servicing the client you build further loyalty.

Dean Jackson worked with local kitchen remodeling companies where he offered a free kitchen remodeling planner, then invited them t subscribe the kitchen ideas newsletter, invited them to attend a live kitchen workshop and Q&A session, and to take a kitchen assessment.

Dean Jackson has used direct response advertising to build a $50,000 a month income, working part time as a real estate agent, he loves playing golf and decided his lifestyle required a $50,000 a month income, and since he loves playing golf he did not want to work to many hours.

Compare that to what many real estate agents are doing, real estate is typically a very labor intensive business.

We are now in the digital age where Dean Jackson has brought those same ideas to the internet.

People love the idea of using the internet to build a $50,000 per month income in real estate, working part time, like Dean Jackson did but going from idea to putting it into action is to much to ask for many agents  because you already have many issues you have to handle this is why I want to invite you to partner up with us and work together as a team where you will see how we worked with Jim Fleck who build a $3 million dollar Rea estate empire in his first 9 months 

I want to invite you to visit realestateempire.alphalifestyleacademy.com 

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Not all real estate agents are created equal, the average Realestate agent earns about $40,000 a year however, according to a 2014 report from the NAR, which show over a 5 year period 87% of new agents fail, and just 14% of agents making a living. 

ActiveRain conducted a survey of what seperates those real estate agents who are earning $100,000 a year or more from and those they call poor agents those earning less than $35,000 a year.

Here’s what we learned from ActiveRain: 

Demographics:

• Rich Real Estate Agents invest 6x more in technology $3,000-5,000 per year on technology,
• Rich Real Estate Agents BROADCAST via social media
• Rich Real Estate Agents upload videos to Youtube
• Rich Real Estate Agents spend 10x more on marketing $5,000-$10,000 per year
• Rich real estate agents have 11-20 years of real estate experience. Because it has taken them that many years to develop the relationships to earn that type of money, however, Jim Fleck by understanding the economics of his business was able to do $3 million dollars in his first 9 months in real estate.
• Mcdonald's is one of the largest holders of real estate, they applied what is known as the gold rush principle. How much gold did the first millionaire during the California gold rush find? He found none! Samuel Brannan became the first millionaire during the California gold rush not by finding gold but by selling picks, shovels, and things the prospectors needed.
• Real estate agents are a dime a dozen, according to a 2014 report from the NAR, which show over a 5 year period 87% of new agents fail, and just 14% of agents make a living however, by using the gold rush principle we offer supportive services that establish your credibility and establish you as the most trusted expert in your field.
• Who is a person going to do business with, just your average agent? Or you, author, speaker, and specialized expert? With you of course.
• Many people underestimate the value of educational marketing, by establishing themselves as the most credible expert in their field however, people like Arnold Swartizagaer, Rober Kiyosaki of the rich dad poor dad company, and Dave Asprey of Bulletproof coffee first established themselves as an expert that opened up the opportunity to become who we know them of as today.
• John Beck used the gold rush principle to sell $267 million dollars in real estate-related products.
• If you are not familiar with me let me re-introduce myself, my name is Christopher Brown, my last job I was hired as a business strategist where I helped develop marketing strategies.

One of our clients was John Beck, where we run a TV info commercial and internet ads where a person could order by calling a toll-free number or going online that sold 3 works book, along with a membership website, and a support hotline for $39.95 per month.

Once they got the package through the mail the package instructed them to call a toll free number that connected people to our sale department where they were inteviewed an see if they qualified for a coaching package of between $15,000-$25,000

If they took up the offer they were also called by our tax department to set up their corporation and do their taxes from anywhere from $3,500-$9,000

If they were not a good fit they could upgrade for additional support and tools from $195 $3,500.

This project $92 million in book sales of about 2.3 million customers. (Ideally, the purpose of this product is to pay for the advertising. I was not given clearance to if the kept any of this money)

One the back end, this generated $175 million coaching packages. (This is where the profit are made)

This did not include any real estate deals.

Real estate investors will typically use educational marketing to raise capital and then invest that money into real estate which is where they make all that money from.   

Many smaller companies underestimate the power of educational marketing, earning an income by offering books and courses that establish you as the most credible expert in your field that enable you to be more successful in your industry, and because of the high-profit margin of educational marketing, it can sustain you long enough during your growth period to be more profitable and even stay in business. Educational marketing can often mean the difference between staying in business or closing your doors.  

If I was to ask you what is the one thing you could be doing in your enterprise that would make all the other things you could be doing a waste of time? Most companies go after one customer at a time, joint ventures or group marketing is the fastest way to grow your company where we land a customer where that one customer may bring you 100s, 1,000s, or depending on the size of the deal 10s of 1,000s or 100s of 1,000s of new customers.

Before spending a dime in advertising Bill Gates made his first $10 million dollars through joint ventures.

One of the first deals I consulted on, I made a deal with Al Nin, where we landed a deal with his dentist, and then made a deal with several beauty salons in the area where we provided them with marketing material which turned into 3,200 new patients in the first 90 days at an average of $2,000 per patient for a total of $6.5 million in the first 12 months.  

People love the idea of leveraging someone else following to build their customer base but going from the idea to putting it into action is to much to ask for many people because you already have many issues you have to handle this is why I want to invite you to partner up with us and work together as a team because we created a short cut to make it as easy as possible to get as many of you to take advantage of this opportunity as possible by working together as a team.

I want to invite you to visit 90daymillionaire.alphalifestyleacademy.com