How To Create Advertising That Sells! | Mass Marketable Offer -

Advertising is not letting people know what it is that you do. Adverting is understanding how using the proper combination of words, shapes, and colors will motivate a person to buy from you over your competitors. In advertising, you need to show how your products will solve a person’s money, health, or relationship issues. This may sound strange to those who are unfamiliar with advertising because the marketplace is filled with amateurs.

There are 3 mega markets that your products must fill wealth, health, and relationships are what we call as mass marketable offers. In other words, something that the vast majority of the population would be interested in.

You must show how your products help people save money or make money, how your products improve you health or long-levity, and how your products help you be more lovable.

Subway used Jared for about 15 years when they turned their sandwich into a diet product. Subway used all the traditional weight loss marketing including before and after pictures.

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What problem does your product solve? A) Wealth B) Health C) Relationships. What sub-categories does your product solve? Can you narrow down your solution into an even smaller market?

Gillet shavers and Axe body spray for men have marketed themselves as a way to become more attractive to women.

Look at all the companies that market themselves as a way to save money. Unless you are doing something different this market is overly competitive so you will have to narrow down your market. So in the case of either helping people make money or saving money you will need to narrow down your target.

Let’s look at the target of wealth, if we go down a level we have sales, down another level perhaps make money online, narrow it down even further we have joint ventures.

What problem does your product solve? A) Wealth B) Health C) Relationships. What sub-categories does your product solve? Can you narrow down your solution into an even smaller market?