How To Create Advertising That Sells: Tactics vs. Strategies
The best advertisers demonstrate excellent quality in the “Big 5” of personality traits known as High in Openness. The best advertisers are also creative and think about new ways to sell.
Most smaller companies lose money in advertising because they think in terms of getting eyeballs to their message. Advertising is not just letting people know what it is that you do rather, advertising is about understanding human emotions, and how using the proper combination of words, shapes, and colors will motivate a person to do business with you over your competitors.
So let’s use the example of Facebook. Facebook is the tactic but you must use strategy in order to make more profits from Facebook than any of your competitors.
A recent report also indicates that 62% of people surveyed say their paid ads on Facebook are missing the targets indicated.
As of July 2021, five major social media platforms are showing a dramatic increase in advertising costs year-over-year.
- Google and YouTube’s CPM is up by 108%
- Facebook ad cost had an 89% increase, while the average CPM was $11
- TikTok’s CPM went up by 92% increase and
- Snapchat had “the lowest” 64% increase in CPM
https://www.businessinsider.com/facebook-google-amazon-advertising-break-down-ad-prices-2021-7
At this rate, it will not be long until smaller companies are priced out of being able to advertise on Facebook.
As Mark Cuban says: “If you don’t know more than your competition, they are gonna kick your ass.”
So in order to have a positive return on their
Let’s look at a couple of examples:
If you have a small advertising budget, you need to see results right away! However, if you have an even smaller budget you may also have to put more effort first into your marketing campaign.
The more expensive your products are the more trust you have to develop with customers before they will start spending money with you.
If you have a larger advertising budget and have a product that is
Let’s look at Company A which has a $1,000 product, and is spending $1,000 on Facebook ads. They run their ads to register for a webinar and in the end make $1,000 which has a buying cycle of about 10 days. After that, they start making a profit where they have spent $10,000 before they start making their money back.
Company B has a small advertising budget so they need to see results quickly. They start off with a $5 front-end offer. Forbes magazine says it is 6X cheaper to sell an existing customer than it is to get a new customer.
So since they have already spent $5 they are more likely to buy again.
Have you ever bought something online through what is called a Sales Funnel? This is when you buy a $7 product, then a $47 upsell, and perhaps $297, and then if you can’t afford that you offer 3 payments of $97. This revenue pays for the ad where they are then invited for a free trial of a $ 3,500-a-year software.
The end result is the same however, Company B used a strategy to sustain itself during the growth period whereas company A has the capital to be patient.
Let me re-introduce myself. My name is Christopher Brown. In my last job, I was hired as a business strategist for a $400 million dollar marketing firm. Many times I was working with executives from companies such as Ancestry.com, Create Truck, and Proctor and Gamble
After doing an average of 60 coaching sessions per week, many of them with executives from billion-dollar companies, I noticed a pattern. This is what we called the Billion Dollar Blueprint. Many already existing billion-dollar companies use this blueprint, and brought that same success to the internet.
Yes, there are unicorns where some idea catches fire and they are able to sell a product or service for a billion dollars. For example, when Facebook bought Instagram for a billion dollars, however, when smaller companies use the Billion Dollar Blueprint they are able to double, triple, and in some cases quadruple their income without the benefit of an advertising budget.
I’ve taken what I learned from these companies and created a shortcut for you.
Just imagine how much easier it would be to reach your financial goals by using the contacts of those who are already successful.
People love the idea of leveraging someone else’s following to build their customer base but going from the concept and putting it into action can feel overwhelming for a small business. As a small business owner, you already have many issues you have to handle. This is why I want to invite you to partner up with us and work together as a team.
I want to invite you to visit 90daymillionaire.alphalifestyleacademy.com
I had a blast recording today’s episode, I’m glad I could help you, stay healthy, and have a great day!
