Law #1 of Nepolean Hills’ classic writings of the 17 laws of success is having a definite chief aim or life purpose where he states that desire is the starting point of all achievement.

You have enough desire to seek out opportunities and may even have enough desire to invest money into those opportunities however, the thing that stops people in their tracks is a lack of self-confidence.

Because of people’s insecurities, low self-esteem, and lack of confidence causes them to self-sabotage themselves.

When it comes to financial success, Not all marketing is created equal!

You could put in the same amount of effort or money into certain types of marketing methods and not get the results you would had gotten if you would had used certain other types of marketing methods.

In Gary Keller (the real estate giant of Keller Williams) in his book “The One Thing” he asks what is the one thing you could do that make the other tedious work unnecessary?

Let me clear something up about making money online! The internet is what we call efficient however, it is not as effective. Through the internet you can expose tens of thousands of people to your message within minutes, which is not possible offline. But you have to have funds to invest into advertising or you had to spend months or perhaps years building your credibility online.

People want things fast! They don’t want to wait 2 years to be successful they want to be successful RIGHT NOW!  

The appeal of making money online is they send the message that you can make money on the internet working from the comfort of your home.

If what you’re doing makes you feel comfortable, something is really wrong. If a business is called easy from the comfort of your home.

That is not a business that’s an INSULT!

What is the one thing, that makes everything thing else you could do in your business to bring in sales irrelevant?

For this, we don’t what to take someone’s opinion but rather we what to look at what the facts show us. Because we don’t want to look at what helped certain people become successful but what will give you the best odds of success.

The DMA (Direct Marketing Association) published a study that shows the phone and direct mail are the two most effective forms of lead generation.

I also want you to notice the results for social media because of a lack of self-confidence many people don’t want to get on camera they like to hide behind social media.

 The power of technology is when you use it in conjunction with offline marketing methods. Another study from MarketingChart.com shows that text or (SMS) and email are the best forms of marketing to nurture a lead into a custoer, once you generate a lead, however, when it comes to generating interest the telephone is the single best form of marketing.

Steve Jobs – got his start in computers by cold calling Dave Hewwit of hewit Packard computers.

Grant Cardone – in his make millions on the phone web class which he says: “The telephone is the most powerful tool in the history of business” Grant goes on to explain the phone is way more effective than any other sales tool out there, including social media. 

Robert Herjavec – from shark tank worked in sales room cold calling 

Jewel – cold-called radio station to get the to play her album

Sarah Blakely of Spanks – The youngest female billion cold-called retailers to carry her line while her competitors wait for them to approach 


Tai Lopez – Posted on Twitter my mentor mike stain back said if you’re afraid of the phone you’ll always be poor. If not you’ll always be able to make money 

We are products of our environment! Chance are you were raised by parents who had insecurities however, fear of failure is a self-fulfilling prophecy because of the lack of self-confidence which causes us to self-sabotage ourselves. 

Kobe Bryant spoke on this at a TEDX event where he said the confidence comes from preparation. Self confidence is a product of knowledge, confidence without knowledge is ego, confidence without any basis for your confidence is egotism. 

Over 25 year study Naplean Hill revealed that are 17 principles that all successful people follow, 33 reason why they fail, and 6 things that cause people to fail by self sabotaging themselves.

Over the past number of decades there have been a tremendous amount of new knowledge that we have discovered about phycology and how the brain works.

Clinical psychologist use exposure therapy to develop courage and build self confidence. Lets say you went through the moduel “The straightest path to success” at alpha lifestyle academy.com and because you have little money and are convinced the phone is the best way to start generating cash flow but you fearful of what people might say to you.

You want to take small incremental steps to develop confidence. 1) you might start by picking up the phone and acting like your calling a stranger 2) combine that with rehearsing your script 3) roll play with a friend until you have the confidence to start making cold calls.

The same thing is true about anything else you lack confidence.

Let me re-introduce myself my name is Christopher Brown; my last job I was hired as a business strategist for a $400 million dollar marketing firm many times working with executives from billion dollar companies however, I could not duplicate the same level of results that I did for my clients because I had not yet developed the 2 personality traits that are the greatest predictors of wealth.

I had the knowledge however, I struggled for a long time because I had not yet developed the 2 personality traits that are the greatest predictors of wealth I would unknowably self-sabotage myself. Now chances are you were not born with these traits you are going to have to develop them.