Habits Of A Six-Figure Earner Real Estate Agent
Here’s what we learned from ActiveRain:
Demographics:
- Rich real estate agents tend to be MEN (58% male). Poor real estate agents tended to be WOMEN (60% female). 47% of the survey was male.
- Rich real estate agents have 11-20 years of real estate experience. Poor real estate agents had 4-5 five years of experience. The average was 6-10 years of experience.
- The average age of the respondent was 51-60 years old. S/he is a college grad with moderate technology experience. Age did not matter between rich and poor real estate agents.
What Seems to Matter:
- Rich Real Estate Agents invest 6x more in technology
- Rich Real Estate Agents BROADCAST via social media
- Rich Real Estate Agents upload video to Youtube
- Rich Real Estate Agents spend 10x more on marketing
What Doesn’t Seem to Matter (either it doesn’t matter or everyone is using it poorly):
- Real Estate Listing Websites – (Zillow, Trulia, and Realtor.com)
- Direct Mail
Rich real estate agents invest 6 times as much in technology as poor real estate agents. Every year the average rich real estate agent spends $3,000-5,000 per year on technology, while the poor real estate agent only spends $500-1,000 per year. (see the section “Business Capital) So, for every one
dollar that the poor agent spends on technology, rich agent spends six dollars. Think about this:The average rich real estate spends more money in a month, than some poor real estate agents spend on technology all year.
