Month: January 2022

How Alexa Von Tobel Sold LearnVest.com For $250 Million Dollars

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Established Expert

LearnVest is similar to Mint.com and a host of other financial websites however, instead of just being another financial website Alexa established herself as the most creditable expert in her filed and catered to young collage women but she also had a large number of men users too.

Many people underestimate the power of having a book however, having a book is the easiest way for smaller companies to use what is know in the corporate world as the gold rush principle.

Email

What many companies are doing online is not new, the technology may be new but the tactics they are using are similar to what companies were doing during the 1920s, '30s, and '40s. Just like you see from the Bisquick ad from the back page of 1932 Cosmo magazine where a person would mail in the free coupon to get a free cookbook that highlighted the importance of what a person should cook with Bisquick.

LearnVest is doing the same thing by adapting to modern technology with a simple webpage by collecting a persons email mail address.

Many smaller companies underestimate the power of email however, Marketing data from the Direct Marketing Association shows that an email newsletter subscriber is worth $187 over the lifetime of that subscriber, and for every dollar, you spend to acquire a subscriber you make $40 in return.

You spend a $1 make $40, spend $2 make $80, spend $3 make $120. How many times can you do that? As many times as you possibly can.

LearnVest hired a team of writers where their readers shared on social media, and Google sent traffic back to their site collecting $1.5 million subscribers earning them $200 per subscriber for $250 million dollars.

Build A Million Dollar Business In Just 90 Days

Everyone has a different definition of what they call success. John Reese went from making $6,500 profit his first year to doing several million dollars using group marketing. Most companies go after one customer at a time however, the fastest way to make up for lost time is with group marketing where we land a deal where that one deal may refer 100’s, 1,000’s or depending on the size of the deal 10’s of 1,000’s or 100’s of 1,000’s of new customers. 

Visit 90daymillionaire.alphalifestyleacademy.com for more details.

How Dave Asprey Build A $100 Million Dollar Coffee Empire

Coffee brands like Folger are shifting their marketing strategy according to https://www.marketingdive.com/news/jm-smucker-brews-marketing-refresh-for-folgers-and-1850-coffee/568418/ however Dave Asprey is gaining market share by outsmarting some of the most well-known coffee brands in the world and building a $100 million dollar coffee empire.

Let's look at how he is able to do this:

Establishing Credibility

Dave did not just start another coffee brand but established himself as a expert with what he calls as the "Bullet Proof Diet" with his book the "Bullet Proof Diet" where he explains he weighed 300 pounds and how drinking grass feed butter coffee taped into his bodies system enabling him to lose weight and keep it off with out going hungry.

Many people underestimate the power of having a book however, having a book is the easiest way for smaller companies to use what is know in the corporate world as the gold rush principle.

Online Store

This drove traffic to their online store, where people could buy bulletproof coffee. Later they started adding additional products.

Content Marketing

A big reason why the big coffee companies are falling behind and losing marketing share is because they are not adapting to the current business environment. Dave Asprey and Bulletproof coffee has embraced content marketing writing articles on their blog, videos, and interviewing experts on their podcast which further established themselves as the most established expert in their field.

Email

Many smaller companies underestimate the power of email however, Bulletproof.com use social media to drive to their website collecting email subscribers. Marketing data shows those who use segmented campaigns saw as much as a 760% increase in revenue. Social media is a powerful tool however, people are more likely to spend money through email than they are on social media.

In Stores

Because of their success online, big box retailers like Walmart carry their coffee brand and have now opened a chain of Bulletproof coffee shops.

Build A Million Dollar Empire In Just 90 Days

Everyone has a different definition of what they call success. John Reese went from making $6,500 profit his first year to doing several million dollars using group marketing. Most companies go after one customer at a time however, the fastest way to make up for lost time is with group marketing where we land a deal where that one deal may refer 100's, 1,000's or depending on the size of the deal 10's of 1,000's or 100's of 1,000's of new customers.

Visit 90daymillionaire.alphalifestyleacademy.com for more details.

A 5-Minute Guide to Sober Curious Living

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The sober curious movement has been the subject of a bestselling book by author Ruby Warrington and a major New York Times article. Meanwhile, alcohol-free Instagram accounts, sober bars, and dating apps are multiplying by the day. More than 50% of adults say they’ve consumed alcohol in the past month, but the numbers are falling. The sober curious trend offers anyone an opportunity to evaluate their relationship with alcohol and make a healthier choice.

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Why You Might Want to Consider Naturopathy

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If your health could be better, and you’re becoming frustrated with your conventional doctor, you might want to consider naturopathy. Naturopaths are degreed doctors of naturopathic medicine. Naturopaths rely on diet, exercise, and other non-invasive techniques to optimize your health. You can’t get better results unless you change your approach.

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How to Find Your True Self

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Your true self is the part of you that is constant. It transcends your body, emotions, and experiences.
How would you describe yourself? You might declare that you are Susan, the wife of Bob, a pharmaceutical sales rep, and have Scottish ancestry. However, if you had been named Beth, married a guy named Steve, worked as a
nurse, and had Irish ancestors, you would still be the same person you are now. Your life and experiences might be different, but you would still be fundamentally the same person.

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6 Causes of Emotional Eating and How to Deal With Them Effectively

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The causes of emotional eating are quite varied. Food can certainly be pleasurable, but the longer-lasting effects of emotional eating are negative. Understanding the causes of emotional eating makes the solutions easier to identify.
It can be challenging to gain mastery over emotional eating, but the benefits of doing so last a lifetime, so it’s worth the struggle.

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5 Ways to Get Yourself to Eat More Veggies

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Most doctors and health professionals will agree: there are no foods that are healthier than vegetables. Trouble is, most people find that eating vegetables on a daily basis is challenging. Truth is, vegetables are essential to your health. Let’s break down some of the best ways to motivate yourself to eat more veggies.

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Read This Before You Buy a Meal Kit Subscription

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Global spending on meal kits has grown to over $1 billion dollars annually. More than 10 million families have bought subscriptions, and about 100 million more say they’re interested, according to industry statistics. While meal kits may save you time shopping and provide you with ingredients your supermarket doesn’t carry, there are some potential disadvantages. In addition to nutritional issues, the cost is high. Many plans charge about $70 a week for just a
few meals. Get the most out of your meal kit subscription. Consider these tips, along with alternative ways to make healthy eating more convenient and delicious.

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