How Alexa Von Tobel Sold LearnVest.com For $250 Million Dollars
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Established Expert
LearnVest is similar to Mint.com and a host of other financial websites however, instead of just being another financial website Alexa established herself as the most creditable expert in her filed and catered to young collage women but she also had a large number of men users too.
Many people underestimate the power of having a book however, having a book is the easiest way for smaller companies to use what is know in the corporate world as the gold rush principle.
What many companies are doing online is not new, the technology may be new but the tactics they are using
LearnVest is doing the same thing by adapting to modern technology with a simple webpage by collecting a persons email mail address.
Many smaller companies underestimate the power of email however, Marketing data from the Direct Marketing Association shows that an email newsletter subscriber is worth $187 over the lifetime of that subscriber, and for every dollar
You spend a $1 make $40, spend $2 make $80, spend $3 make $120. How many times can you do that? As many times as you possibly can.
LearnVest hired a team of writers where their readers shared on social media, and Google sent traffic back to their site collecting $1.5 million subscribers earning them $200 per subscriber for $250 million dollars.
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