Month: April 2022

We all need to say “no” to ourselves several times each day. Whether it’s because we’re tempted to procrastinate, spend money, waste time, eat something unhealthy, or take an unnecessary risk, learning to tell yourself “no” is necessary. Gaining control over yourself can go a long way toward building a great life!

You might believe that success is about coming up with great ideas or doing the impossible, but most success is the result of doing the mundane. It’s doing the things that no one wants to do. Dealing effectively with procrastination is getting yourself to do things you don’t want to do. It’s great practice for learning how to become successful! If you can defeat your procrastination, you can accomplish just about anything.

Are optimists being naive? Are pessimists just realists? It turns out that both are pretty accurate. You can influence your future to a large degree with your attitude. If you expect good things to happen, you will often be correct. See how optimism is a more successful and pleasant way to approach life. Read on to learn more.

You know what frustrates me? How complicated people make getting deals through social media. There was a study that looked at separate those agents earning $100,000 plus a year verse those earning less than $35,000 a year.

They found that those earning $100,000 a year heavy used social media platforms, and those that used sites like linkedin, twitter, and Youtube were more likely to earn a 6-7 figure income.

Those that used Facebook were not anymore likely to be successful, than those less successful.

Don't Forget The Social Part Of Social Media

The way most people use social media you have to have a following of 100’s of 1,000’s of people to be successful.
Most people treat social media the same way companies use the TV. This worked for decades however, people buying behaviors change every 80 years or so. 

So in order to compete in todays marketplace you have to update the way you sell.

Before television, people sold through relationships. The marketplace was not as competitive as it is today either.

You might understand the technology better however, your grandfather or depending on your age your great grandfather was better apt at social media than people are today. 

years ago, people knew the names of the people they did business with. If you watch shows from the 1950s - 60s like Father Knows Best, The Donna Reed Show, and The Andy Griffen Show. 

If you needed a hair cut you went to Floyd the barber if you need your car worked on you went to Gomer, or Gober Pyle, if you needed a prescription you went to Ellie Fisher.

You can learn a lot about business from classic tv.

Some of you may be familiar with Gary Vaynerchuck who took his families wine business from a $4 million dollar business to a $67 million dollar business in just 3 years by using social media the same way companies built their following during the 1920s, 30’s and 40’s.

One On One Marketing

Many of you are probably familiar with the real estate marketing tactic of farming where by using direct mail you target a spacific territory and market to the home owners in that area for when they are ready to buy or sell their home.

Tony Kalso did this, it took him 5 months of mailing to the same area before he landed his first deal. He continued to mail month after month. Over a period of 3 years he spent $50,629 that earned him $543,390 in commissions.

You can do the same thing using social media by farming the same community online building relationship by offering value to your community of potential buyer and then when they are ready to buy or sell you will be there for them. 

Back Door Marketing

When you look at what the vast majority of agents are posting on social media they are posting properties that have for sale or posting when they close a deal but they are not offering anything or real value to their social media community.

marketing data shows that happy families buy real estate, so you could offer marriage or parenting advice, you could also offer advice on how and where to find government money programs to purchase a home, how to invest in real estate to retire, and when they are ready to list or buy their home they will seek you out because of the relationship you have built with them.

We are putting together a copy and past one on one marketing script for real estate agents to use through social media which you can find at http://realestateempire.alphalifestyleacademy.com