What Small Business Can Learn From America Express’s #1 Content Marketing Strategy For New Card Holders
There is a significant amount of hype surrounding social media, but it can be an unfair system for businesses. While it offers free traffic, major social media companies utilize algorithms that work against you. Social media can be likened to a digital drug dealer. Initially, they provide unlimited traffic and likes, but once you become addicted to these metrics, they start charging you for the same results you used to get for free. Achieving success on social media becomes an elusive pursuit due to algorithms that heavily favor certain individuals.
Only a small percentage (around 2-5%) of your followers will actually see your posts because social media platforms want you to pay for the reach they used to provide freely, similar to a drug dealer. To achieve success this way, you need a following of hundreds of thousands of followers. Additionally, the algorithms constantly change, rendering the strategies that once helped build a large following ineffective today.
When examining the top Instagram influencers and their earnings in relation to their followers, they earn an average of $1 per year per follower. In contrast, email marketing proves to be more lucrative. According to the DMA, an average newsletter subscriber is worth $187, and Russell Brunson found that small local companies that establish strong connections with their customers can earn up to $500 per month per subscriber.
Unfortunately, many individuals on social media post content without a clear strategy, believing it will automatically attract more followers. They end up putting in more effort than necessary. On the other hand, American Express’s OPEN Forum strategically posts the right kind of content to drive growth. OPEN Forum is an online community and content site that provides small business owners with insights, ideas, and connections to help them grow their businesses. It originated as a platform for business owners to connect with each other, and later expanded to include various types of articles, videos, and other content while maintaining a peer-to-peer experience. The stories and advice featured are predominantly from or about other business owners, establishing OPEN Forum as a place for businesses to exchange ideas and advice.
The OPEN Forum serves as the number one lead source for new American Express cardholders because it fosters a community. This concept can be compared to how TV shows in the 1960s were sponsored by companies. For instance, the TV show “Mr. Ed” was sponsored by Studebaker, a popular automobile brand at the time. People watched the show for entertainment but eventually became interested in purchasing a Studebaker. Similarly, the OPEN Forum provides valuable resources for businesses, and when the need for funding arises, businesses consider applying for an American Express Card. Rather than creating sales-focused content, the OPEN Forum educates its audience, positioning themselves as credible experts in their field, which emphasizes why people should do business with them.
The OPEN Forum operates by providing valuable resources for businesses. When the need for funding arises, businesses are encouraged to apply for an American Express Card. Rather than focusing on creating sales-oriented content, the OPEN Forum prioritizes educating their audience, establishing themselves as highly credible experts in their field. This approach highlights the importance of why individuals should choose to do business with them.
Building A List
Email marketing remains a powerful and cost-effective channel for businesses to reach and engage their target audience. Despite the hype surrounding social media, email marketing has consistently shown a high return on investment (ROI) for many companies. There are several reasons why email continues to be a preferred choice for marketers.
While social media platforms offer their own advantages, such as reach and brand visibility, email marketing has proven to be a reliable and results-driven channel for businesses looking to generate revenue and maintain strong customer relationships. It complements social media efforts by providing a more direct and targeted approach to engage with customers.
Conclusion
The purpose of advertising is when someone has built a following large enough that they can send out a message to that following they only need a small percentage of that following to respond to the message to reach their financial goals.
However, it may time a lot of financial resources to hit their goal. Resources that many of you do not have.
But just think how much easier it would be to find someone who is already successful send out a message to their following endorsing you and what you have to offer.
The first time I did this, I made nearly $15,000 in my very first 6 hours, and over the next 12 months, that deal turned into a $150,000 per month income.
The next time, I did a deal with Al Nin and his dentist, and that resulted in $6.5 million over a 12-month period.
I’m nothing special; I simply had some knowledge about a lesser-known method to get companies to recommend me and the companies I have worked with to their customer base. You are just one deal away from changing your life.
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