Christopher Brown

According to a survey of 350 small and medium business (SMB) owners, 50% do not have a marketing plan.

Small business owners are stressed, overwhelmed, strapped for time, and have limited budgets however, this would not be true if they understood more about marketing and how to make money.

Many business owners understand what they do but they do not understand some of the other important parts of the business like cash flow, raising business capital, and marketing.

Marketing is not just letting people know what you do but understanding how to use the proper combination of words, shapes and colors that will motivate a person to do business with you over your competitors.

The things we do online are not new, it may be new to you but what modern entrepreneurs are doing online today is no different from what companies were doing through print in the 1920s, '30s, and '40s.

One the back cover of this 1932 copy of Cosompolitan magazine is an advertisement from Bisquick where someone fills out a coupon and sends it into for a Free copy for a cook.

The cookbook then highlights the importance of why a person should want to cook with Bisquick.

Many sophisticated companies are following in the footsteps of what companies were doing during the 1920s, 30s, and 40s with a simple one page website known as a landing page, where instead of mailing in a coupon they collect a email subscriber and send them a FREE digital product.

Fisher Investments are one of the largest financial firms in the country where they send out a FREE E-book by providing a email address.

The E-book highlights the importance of why a person should do business with them and booking an appointment with Fisher Investments.

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Established Expert

LearnVest is similar to Mint.com and a host of other financial websites however, instead of just being another financial website Alexa established herself as the most creditable expert in her filed and catered to young collage women but she also had a large number of men users too.

Many people underestimate the power of having a book however, having a book is the easiest way for smaller companies to use what is know in the corporate world as the gold rush principle.

Email

What many companies are doing online is not new, the technology may be new but the tactics they are using are similar to what companies were doing during the 1920s, '30s, and '40s. Just like you see from the Bisquick ad from the back page of 1932 Cosmo magazine where a person would mail in the free coupon to get a free cookbook that highlighted the importance of what a person should cook with Bisquick.

LearnVest is doing the same thing by adapting to modern technology with a simple webpage by collecting a persons email mail address.

Many smaller companies underestimate the power of email however, Marketing data from the Direct Marketing Association shows that an email newsletter subscriber is worth $187 over the lifetime of that subscriber, and for every dollar, you spend to acquire a subscriber you make $40 in return.

You spend a $1 make $40, spend $2 make $80, spend $3 make $120. How many times can you do that? As many times as you possibly can.

LearnVest hired a team of writers where their readers shared on social media, and Google sent traffic back to their site collecting $1.5 million subscribers earning them $200 per subscriber for $250 million dollars.

Build A Million Dollar Business In Just 90 Days

Everyone has a different definition of what they call success. John Reese went from making $6,500 profit his first year to doing several million dollars using group marketing. Most companies go after one customer at a time however, the fastest way to make up for lost time is with group marketing where we land a deal where that one deal may refer 100’s, 1,000’s or depending on the size of the deal 10’s of 1,000’s or 100’s of 1,000’s of new customers. 

Visit 90daymillionaire.alphalifestyleacademy.com for more details.

Coffee brands like Folger are shifting their marketing strategy according to https://www.marketingdive.com/news/jm-smucker-brews-marketing-refresh-for-folgers-and-1850-coffee/568418/ however Dave Asprey is gaining market share by outsmarting some of the most well-known coffee brands in the world and building a $100 million dollar coffee empire.

Let's look at how he is able to do this:

Establishing Credibility

Dave did not just start another coffee brand but established himself as a expert with what he calls as the "Bullet Proof Diet" with his book the "Bullet Proof Diet" where he explains he weighed 300 pounds and how drinking grass feed butter coffee taped into his bodies system enabling him to lose weight and keep it off with out going hungry.

Many people underestimate the power of having a book however, having a book is the easiest way for smaller companies to use what is know in the corporate world as the gold rush principle.

Online Store

This drove traffic to their online store, where people could buy bulletproof coffee. Later they started adding additional products.

Content Marketing

A big reason why the big coffee companies are falling behind and losing marketing share is because they are not adapting to the current business environment. Dave Asprey and Bulletproof coffee has embraced content marketing writing articles on their blog, videos, and interviewing experts on their podcast which further established themselves as the most established expert in their field.

Email

Many smaller companies underestimate the power of email however, Bulletproof.com use social media to drive to their website collecting email subscribers. Marketing data shows those who use segmented campaigns saw as much as a 760% increase in revenue. Social media is a powerful tool however, people are more likely to spend money through email than they are on social media.

In Stores

Because of their success online, big box retailers like Walmart carry their coffee brand and have now opened a chain of Bulletproof coffee shops.

Build A Million Dollar Empire In Just 90 Days

Everyone has a different definition of what they call success. John Reese went from making $6,500 profit his first year to doing several million dollars using group marketing. Most companies go after one customer at a time however, the fastest way to make up for lost time is with group marketing where we land a deal where that one deal may refer 100's, 1,000's or depending on the size of the deal 10's of 1,000's or 100's of 1,000's of new customers.

Visit 90daymillionaire.alphalifestyleacademy.com for more details.