Christopher Brown

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Pam Popper shows that Just 30 min. of treadmill walking for 10 days lower the participants depression. And those who engaged in walking for 12 weeks increased their mood and lowered their depression, anxiety, and maintained their mood over a 12 month period. 

The depression drug is so ineffective the pharmaceuticals are recommending that you combine it with another prescription however, physical movement is outperforming prescription drugs.

A study comparing running vs. weight training was both found to relieve depression and running was found to be just as effective as psychotherapy in relieving depression.

Another study compared medication verse exercise over a 16 week period and exercise was just as effective as medication for relieving depression without the harmful side effects. However, after 10 months those who exercised resulted in better moods than those who ONLY used medication to deal with their depression.

The medications were so bad that they hampered the benefits of exercise on mood.

A study of 24 people looked at the results of aerobic has on anxiety and found that aerobic exercise dramatically decreased anxiety and was also found to improve anxiety, neuroticism, and depression.

128 men who were hospitalized from depression, anxiety, alcohol addiction, toxicomania, psychotic decompensation, and bipolar disorder found that those who had the most severe cases spend the most time in exercise however, cycling and intense gym workouts saw the biggest improvements.  

If you owned Facebook, Google, and Youtube do you think that you would have any trouble finding customers? If you owned any of these media channels you could broadcast your message to these audiences and grow your business by increasing sales.

If you want to dominate your market. You will want to adopt the idea from Walt Disney which is known as "Group Marketing:" We're gonna start off with the first stage of group marketing which is to control the media.

Companies spend over a trillion dollars a year to advertise their products however, the customers these companies are trying to attract are also the customers of someone else.

So if you can find a way to get access to the customers by partnering up with the companies your ideal customers spend money with you'll never have to worry about money again.

For example, We made a deal with Dian Hardin whose family owns a dental practice. We made deals with several other businesses who distributed around 32,000 pieces of marketing material to their clients which because of the type of marketing we used, roughly 10% of them redeemed the offer at an average of $2,000 per patient doing a million dollars in the first 90 days and a total of $6.5 million dollars over the next 12 months.

Disney has been using group marketing to control the media since at least 1950’s they started out with the Wondferful World of Disney which was basically an info commercial for the opening of Disneyland.

Later Disney bought ABC, ESPN, and started buying up games, blogs, websites, and Youtube channels to promote their products and services.

So instead of spending money to advertise their products and services. Disney partnered up with different media channels to broadcast their message to gain more customers by controlling the media.

Let’s look at a recent example, of how Disney is doing this. 

Disney controlled the media by making an agreement with Netflix, which gave Disney access to Netflix user base and allowed Disney to control their message through Netflix's platform.

In the next module we're gonna look at how to control the media to make a million dollars in as little as 90 days.

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To say: “The Only Easy Day Was Yesterday!” Is not to reaffirm that life can be hard but rather to give you the courage to push past difficulties to reach you goals, because the day you decide to get some area of your life handled. Moving forward, the next day will be harder than the day you started. And nothing in life worthwhile will be easy.

Most people fail to achieve the goals they want in life because they underestimate the amount of effort required to reach a certain goal. People expect things to be easy.

Long before they quit, they started telling themselves how hard this is which eventually lead them to quit.

The origin of this quote comes from the US Navy SEAL. Navy SEAL training is called BUDS who’s goal is to see how much pain you can take before you will quit.

When you have challenges in life. Instead of wishing things were easier, and feeling sorry for yourself by going easy on yourself. Acknowledge that it is going to be tough which will give you the endurance to push forward and tell yourself: “The Only Easy Day Was Yesterday!

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Robert Brown of the University Of Virginia conducted a study of 561 voluneters who choice to exercise or not and how much exercise to engage in. (minimum of 30 min. 3-5x per week) for 10 weeks.

The active participants lowered their depression levels.

Participants with the most severe cases of depression who choose to exercise 5x a week had 2x as much improvement as those who exercised only 3x per week. (dose-dependent effect)

Participants who were labeled as active normal and depressed both showed signs of reduced anger, fatigue, and anxiety. Even those who did not show signs of mental disorders exercise improved their mood and the more they exercised the more their mood improved.

*Brown RS, Rameriz DE, Taub JM, "The Prescription Of Exercise For Depression." Phys Sports Med 1978; 12(6):39-49

Cardone Ventures reported on the state of small businesses that shows there are:

• 31 1/2 million small businesses
• 25 million self-employed businesses
• 5.2 million businesses with 2-15 employees 
• 630,000 businesses with 15 or more employees 

Every year, despite the economy 2/3rds of businesses, closes every 5 years. And the top 3 reasons they give are 1) Not enough demand for the product or service 2) Can’t find good help 3) Can’t get funding. Because many of these companies still around and wait for people to come and buy, however, that is not the way business is done for most people they need to know what you can do for them, and for them to know this you have to tell them through sales and marketing.

The challenge for many smaller companies is they land one customer at a time, where the more successful companies use group marketing where they land a deal where that one customer may refer 100's of depending on the size of the company 1,000's of new customers.

Now the very first time I did this I landed a deal with Joe Broughton who sent out an email to his customer base within 6 hours of him sending out the email I made 141 sales and because of word of mouth marketing over the next 12 months those 141 customers turned into close to a $150,000 per month income.

Let me give you an over simplified explanation of this:

In the following image if your following along with us online you will see company A and company B. Company A then refers their customers to company B and company B then refers their customers to company A or a variation of this. 

Now imagine if you are doing this with 100's companies. I'm sure you can see how well you would be doing today?

I worked with Al Nin on a project who worked with a dentist office in Ohio in which we added 3,200 new patients to their practice for a million dollars in the first 90 days and $6.5 million dollars over the next 12 months.

Len & Annette a carpet cleaning business in Canada put a deal together with a real estate agent, a dry cleaner, and a furniture store, and over the next 12 months that brought in over 3,000 new clients, bringing in over a million dollars in additional revenue for the company.

There are 3 main principles of group marketing
1) Control The Media
2) Own The Media
3) Own The Customer

In the next module we'll explain in more details.

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