Own The Media
If you own Facebook, Google, and Youtube do you think that you would have any trouble finding customers? For those of you in real estate just imagine how many homes you would sell and how many investors you could find?
If you want to spend a lot less than your competitors and if you want to dominate your market. You will want to adopt the idea from Walt Disney known as “Own The Media”.
I would imagine that Disney saves billions of dollars in advertising costs from this one idea alone. Because Disney owns its own advertising network which allows them to advertise their products through their own adverting network.
Years ago Disney started their own TV show which was basically an infomercial for Disney Land disguised as entertainment. Years later Disney ABC, ESPN, and started buying up games, blogs, websites, and youtube channels to promote their products and services including Babble who they bought from a hipster mom and dad for $30,000,000
You may think Mark Zuckerberg is smart. But, he is an idiot in this regard. He does not truly understand his business. He thinks he is in one business when he is really in another. Disney understands the business they are in.
Facebook only earns a small fraction of the money they could be making with the same effort. Unlike Disney, Facebook gives up majority of the profits by giving it to the companies they promote.
Take for instance Alex Becker spends $1 to make $4.80 in return for his Facebook ad campaign. So Facebook is losing $4.80 for every dollar they make in this example.
Disney promotes its own products and services through its advertising network. Thus, allowing them to keep the majority of the profits. While at the same time generating additional revenue by allowing other companies to advertise through Disney advertising network.
Bob Igor, the current CEO of Disney has said this business model earns them 80% of their revenue.
Let me put this into perspective. The Huffington Post is a blog featuring news and trending topic articles that generate $14 million in advertising dollars per month. In which they run ads for the companies they work with earning them an estimated $67 million dollars per month or $804 million dollars per year.
Just like Disney bought ABC, ESPN, and started buying up games, blogs, websites, and youtube channels to promote their products and services through. Branden Bernard started buying up Facebook Fan pages and promoting his products through these sites. Which helped him get noticed by Oprah and he is now Oprah's top-selling expert through the Oprah Winfrey Network.
On the other hand, Tim Roger was built up by following and writing articles n his blog and video through his Youtube channel earning him $30,000 advertising dollars per month however, he also started introducing his own products that he could sell to his list of followers.
But the challenge may be, where are you going to find the time. You are already overwhelmed. You can either invest the time and money building up the following writing articles for your blog, filming videos on your youtube channel or you can take a short cut and partner up with us.
You can decide to go at it all alone or you can have a team behind you. Everything we have talked about so requires a team. I have helped the companies I’ve worked with out-earned those spending $…………. In advertising and I have out-earned them in 90 days or less in many cases because of working together as a team.
How would you like to have access to 100’s of 1,000’s of buyers without spending the hefty advertising cost that so many media channels like….charge? Because we are all, you and me, working together as a team with the same goal. To get more customers for each prospective businesses.
MORE ON THIS IN A MOMENT But let me first share something else with you. We talked about what I learned from Disney in owning the media. Net let me share with you what I learned from McDonald's in what is called as owning the customers.
Own The Customer >>
Supplemental Material
In our lesson “How To Raise Business Capital” you will discover the talents of Richard Branson. What has given Richard Branson and the Virgin brand an edge above his competitors is his ability to raise capital.
Visit https://alphalifestyleacademy.com/howtoraisebusinesscapital for more details
Robert Kiyosaki and the “Rich Dad Poor Dad” series has many fans, however, one thing many people do not talk about is what he calls as the “cash flow quadrant” which says to put effort into grunt work to raise money such as selling over the phone. Then take that money and put it into different investments such as advertising and the money you make from your advertising is the money you use to make a living.
Some years ago Robert Kiyosaki was interviewed by Oprah in which they brought on one of his students who was a fireman making $48,000 a year in which he joined a network marketing which enticed him to receive $300 per month added onto his paycheck from his job through FREE government money programs in which he took the money he made from his network marketing business and the $300 he received in FREE government money and invested it into real estate which he made $100,000 thus doubling his money.
Visit http://Alphalfestyleacademy.com/bailout for more details.
There is so much information out there on how to make money that it confuses people. These are people who are making millions selling products online however, it is unlikely you will make your first million using many of the methods these gurus teach because of the complication factor, so we suggest to check out our lesson “Your First Million” which can be found at https://alphalifestyleacademy.com/yourfirstmillion
And if you’d like to put into action what I learned working with billion-dollar companies and what you are gonna learn in our “Billion Dollar Blueprint” be sure to visit https://alphalifestyleacademy.com/billiondollarblueprint
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