How Dave Asprey Build A $100 Million Dollar Coffee Empire
Coffee brands like Folger are shifting their marketing strategy according to https://www.marketingdive.com/news/jm-smucker-brews-marketing-refresh-for-folgers-and-1850-coffee/568418/ however Dave Asprey is gaining market share by outsmarting some of the most well-known coffee brands in the world and building a $100 million dollar coffee empire.
Let’s look at how he is able to do this:
Establishing Credibility
Dave did not just start another coffee brand but established himself as a expert with what he calls as the “Bullet Proof Diet” with his book the “Bullet Proof Diet” where he explains he weighed 300 pounds and how drinking grass feed butter coffee taped into his bodies system enabling him to lose weight and keep it off with out going hungry.
Many people underestimate the power of having a book however, having a book is the easiest way for smaller companies to use what is know in the corporate world as the gold rush principle.
Online Store
This drove traffic to their online store, where people could buy bulletproof coffee. Later they started adding additional products.
Content Marketing
A big reason why the big coffee companies are falling behind and losing marketing share is because they are not adapting to the current business environment. Dave Asprey and Bulletproof coffee has embraced content marketing writing articles on their blog, videos, and interviewing experts on their podcast which further established themselves as the most established expert in their field.
Many smaller companies underestimate the power of email however, Bulletproof.com use social media to drive to their website collecting email subscribers. Marketing data shows those who use segmented campaigns saw as much as a 760% increase in revenue. Social media is a powerful tool however, people are more likely to spend money through email than they are on social media.
In Stores
Because of their success online, big box retailers like Walmart carry their coffee brand and have now opened a chain of Bulletproof coffee shops.
Build A Million Dollar Empire In Just 90 Days
Everyone has a different definition of what they call success. John Reese went from making $6,500 profit his first year to doing several million dollars using group marketing. Most companies go after one customer at a time however, the fastest way to make up for lost time is with group marketing where we land a deal where that one deal may refer 100’s, 1,000’s or depending on the size of the deal 10’s of 1,000’s or 100’s of 1,000’s of new customers.
Visit 90daymillionaire.alphalifestyleacademy.com for more details.
