How Dean Jackson Built A $50,000 Per Month Income Selling Real Estate Part-time, So He could Spend The Rest Of His Time Playing Golf.
Being successful in real estate is not just letting people know what you do but understanding human emotion, human psychology and using the proper combination of words, shapes and colors that will motivate a person to do business with you over your competitors.
What many of the most successful companies do online is not new, the technology may be new but what many but what many companies do online is what companies were doing during the 1920s, 30s, and 40s.
In those day companies were less concerned with image and branding and were more concerned with sales
You advertising should not just make people aware of what you do but make an offer, and give them an action step to follow this is called direct response advertising.
When the agents who could afford run ads on park benches and news paper ads, Dean Jackson of ……, Florida is now using direct response advertising online however, in 1988 when he got his start he sent a direct mail campaign to apartment complexes that was similar to this 1931 Bisquick ad on the back cover of a cosmo magazine which at the bottom right hand corner of the magazine you have a coupon to send in to get a free Bisquick cookbook through the mail that educated their readers and highlights the importance of why a person should cook with Bisquick
Dean Jackson offered a book for first time home buyers, that educated his audience and highlighted the importance of why a person should do business with him over their competitors.
Chet Holmes International shows that at any given time only 3% of the population is ready to buy a particular product, and 7% is thinking about. Mast agents expect to big of a commitment to quickly, other research shows that people start doing the research 18-24 months before making a major purchase however, by not using direct response marketing you will not lose those prospect off to your competitors at a later date.
Chet International also shows that by making some slight changes to your marketing message you can go from 3% to 30% who are ready to buy.
The book invites a person to subscribe to their home listing guild which went out ever 2 weeks, which included recent homes sold, and the current prices of homes in the area.
You are then invited to call the office and book a home buying tour which happens every Saturday at 10 am, 1 pm, and 3 pm.
From there you are invited to order your home loan report, to them the evaluate the best options for them, and help them get pre-approved without being turned down.
Once, someone sells or buys a home with most agents the agent no longer communicates with the client and closes down any further income sources. However, by servicing the client you build further loyalty.
Dean Jackson worked with local kitchen remodeling companies where he offered a free kitchen remodeling planner, then invited them t subscribe the kitchen ideas newsletter, invited them to attend a live kitchen workshop and Q&A session, and to take a kitchen assessment.
Dean Jackson has used direct response advertising to build a $50,000 a month income, working part time as a real estate agent, he loves playing golf and decided his lifestyle required a $50,000 a month income, and since he loves playing golf he did not want to work to many hours.
Compare that to what many real estate agents are doing, real estate is typically a very labor intensive business.
We are now in the digital age where Dean Jackson has brought those same ideas to the internet.
People love the idea of using the internet to build a $50,000 per month income in real estate, working part time, like Dean Jackson did but going from idea to putting it into action is to much to ask for many agents because you already have many issues you have to handle this is why I want to invite you to partner up with us and work together as a team where you will see how we worked with Jim Fleck who build a $3 million dollar Rea estate empire in his first 9 months
I want to invite you to visit realestateempire.alphalifestyleacademy.com
