How Many Times Do You Need To Follow Up With A Lead To Close A Sale? -

Introduction

How many times should you follow up with a lead before closing the sale? Three times? Five times? Maybe more? Well, studies show that most sales reps stop following up too soon—and that’s costing them BIG! Today, I’ll reveal the magic number for follow-ups that actually convert and how you can use this to boost your sales!

If you’ve ever wondered why leads go cold or why prospects don’t buy after the first contact, it’s not because they aren’t interested—it’s because you haven’t followed up enough! Stick around, because by the end of this video, you’ll know exactly how many times you need to follow up and the best strategies to do it effectively.

Follow Up With Sales

n sales, starting back in the 1930s, it was suggested that in order to build enough trust with someone to buy, you needed to reconnect with them 3-5 times. In other words, follow up with them. However, with market saturation over the years, it took longer to build trust.

From the 1930s till the 2000s, studies showed you needed to follow up 3-5 times. Around 2010, that number was 5-8 times. By 2020, that number rose again to 7 to 11 times. It is 2025, so by 2030, you may need to follow up 12-17 times.

Follow Up In Marketing

Because of the overabundance of messages coming at us, it is even more difficult to stand out.

Pew Research found that once someone responded to an ad, it took 22 days and 32 touchpoints, or reconnecting with them 32 times before they would buy.

That means email, SMS, text message, direct mail, phone calls, and social media.

So, if you collect a lead from an interested prospect and send them four emails a day, you will follow up with them 32 times in just eight days.

So, in the coming years, do you think this is going to get better, or is it going to get worse?

Yes, we have more tools that make this easier; however, making sales is going to require more work.