How To Create Advertising That Sells: Why Local Businesses Seem To Lose Money When Advertising Online And What You Can Do About It.
How much do you understand about marketing, cash flow and raising business capital? Many smaller companies understand what they do but they do not understand some of the other important parts of their business like creating cash flow.
Up until the early 2000s the yellow pages were the top resources to advertise their business however, because less and less people started using the yellow pages companies were forced to find other means to advertise their companies.
The way the yellow pages and other print adverted worked is they used a standard form of advertising in other words a company would pay a flat rate to advertising their messages depending on the size their message had in the publication.
Google introduced the pay per click model. So the company who was willing to pay more for a visit their to website which changed the way advertising was done. This allowed media companies like Google, Facebook and other to make more and more money but also priced many smaller companies out of being able to advertise.
Alan Lazar who spends spends a few million dollars a month has told me that you can’t compete with him and companies like him that have large advertising budgets because they more his effective his advertising is and the target his advertising budget is the less he pays.
So smaller companies have to get creative if they are going to compete online. Remember online, you are not competing with your local neighborhood businesses but you are competing for your competitions attention.
If you had a local company and were chiropractor you have a website like https://www.bergmanchiropractic.com/ which is a typical website for a local business which lists services and what you do but does not do a very good job selling you over your competitors.
Many local companies like Doctors , financial services, and real estate whole live events where they invite their customers and or patients to a live event where they educate those visitors on a topic which establishes them as expert and highlights the importance of why person should do business with them.
Because of the value they provide at these local event which are open to the public their customers and or patients invite their friends and family who also end up doing business with them.
Dr. John Bergman holds tase event with what he calls True Health Tuesday where he also built
Many doctors who post on youtube do videos on what they do. Dr. John Bergman, on the other hand, addresses health issues and then over the next 45 minutes or so educates his audience on the solution.
The reason many smaller companies fail to make a profit with online advertising is
The more expensive your products are the more trust you have to develop before someone will do business with you.
In the case of Dr. Bergman offers a membership website http://Drbvip.com for $2.97 a month that helps build trust where he offers uncensored health-related videos because social media has banned people from using certain words so you have access to different health education videos.
From there Dr. Bergman upsells those clients who want to take their health more serious to their online community at http://extremehealthacademy.com which also includes health-related education videos, as well as an online community, mastermind
The for more spacific health issues Dr. Bergman offers online workshops for $97 each. These tools help educate his audience and establish himself as a respected expert and highlights the importance of why a person should have their health needs taken care of Dr. Bergman over their computers.
Even if a person is not ready to buy he collects email subscribers be offering a 7 day trial.
Many business owners underestimate the power of establishing themselves as an expert through books, courses, and videos because being in business today is not as simple as it once was. Back in the day, you could be a dentist,
Today the average millionaire has 7 streams of income.
What is the one thing you could be doing that would make any other effort to get customers or patients a waste of time? Just 5% of businesses do a million dollars a year or more, and just 5% use what is known as joint ventures or group marketing.
Most companies go after one customer at a time however, we use group marketing where we land a customer where that one customer may bring you 100s, 1,000s or depending on the type of the business and size of the deal 10s of 1,000s or 100s of 1,000s of new customers.
One of the first times I used group marketing , I made a deal with Al Nin, where we landed a deal with his dentist, and then made a deal with several beauty salons in the area where we provided them with marketing material which turned into 3,200 new patients in the first 90 days at a average of $2,000 per patient for a total of $6.5 million in the first 12 months.
People love the idea of leveraging someone else following to build their customer base but going from the idea to putting it into action is to much to ask for many people because you already have many issues you have to handle this is why I want to invite you to partner up with us and work together as a team because we created a short cut to make it as easy as possible to get as many of you to take advantage of this opportunity as possible by working together as a team.
I want to invite you to visit 90daymillionaire.alphalifestyleacademy.com
