How To Profit From Your Competitor’s Ignorance!
How much do you understand about marketing, cash flow and raising business capital? Most entrepreneurs understand what they do but they do not understand some of the other important parts of their enterprise.
The marketplace is filled with companies offering the same type of products and services just under and different company or brand name.
People have gotten numb to the way most advertising is done because everyone is saying the same thing again just under a different company or brandname.
In order to stand out in todays market us use out of the box thinking or as Steve Jobs put it “Think Different”.
Multi-Millionaire carpet cleaner, Joe Polish calls this a case of the blind leading the blind. Inside the carpet cleaning industry every carpet cleaner is using the same type of advertising that every other carpet cleaner is using and in order to win at this game you have out spend your competitors in advertising or lower your prices and make less and less money for every job.
However, instead of spending his own money in advertising he leveraged the advertising that other dry cleaners had already spent in advertising in order to build their loyal customer base in order to get more business for himself.
He offered to cover the cost of the plastic wrapping dry cleaners protect your clothes with once they have been dry-cleaned with his own marketing message, and instead of having some lame message like Joe’s carpet cleaning he decided to use the same type of marketing companies were using during the 1920s, 30s and 40s.
In those days companies were less concerned with branding and getting their name known and were more concerned with making sales. However, when these companies grew and had large enough marketing budget they switched to branding and being well known but smaller companies do not understand this.
Joe Polish understood what is known in the industry as joint ventures or group marketing where he sent out a direct mail campaign where he land a group of who customers who brought in 1,000s of new customers.
Most companies go after one customer at a time however, we use group marketing where we land a customer, where that one customer may ring you 100s, 1,000s or depending on the size of the deal 10s of 1,000s or 100s of 1,000s of new customers.
Now the first time I follow Joe Polishes example I found someone who had already spend $250,000 in advertising who agreed to send out an email to his customers base in my behalf and over the next 6 hours after sending out that email that turned in 141 sales and over the next 12 month that turned into something in the rage of a $100,000 per month income.
Just think of all the money I typically would have to invest in advertising to make a profit like that so quickly. For those people who have that kind of money great for them however, that is not how most businesses are able start.
Just 5% of business will ever do a million dollars in a single year, yet just 5% of business use joint ventures. So this is a way to profit from your competitors ignorance by understand more about the important part of your business than any of your competitors.
The next time I work on a project with Al Nin where we made a deal with his dentist and then landed a deal with several beauty salons in the area where we provided them with marketing material and over the next 90 days that turned into 3,200 new patients at an average of $2,000 per patient for a total of the next 12 months of $6.5 million dollars.
People love the idea of leveraging someone else following to build their customer base but going from the idea to putting it into action is to much to ask for many people because you already have many issues you have to handle.
I’m not here to sell you an expensive marketing course but give you an incentive to partner up with us and work together as a team because the only way this works is to work together as a team.
I’ve been part of projects that have collectively millions of dollars
I want to invite you to visit 90daymillionaire.alphalifestyleacademy.com
