How Tony Kelsi Earned-$543,390 Sending Post Cards!
Introduction
In today’s technology-driven world, some individuals still rely on traditional methods. Signs, flyers, and postcards have been overshadowed by social media. A survey conducted by ActiveRain, which included 1,758 professionals, unveils the secret to high earnings: an upfront investment of 10%. If you’re earning $100,000, that translates to $10,000 invested in marketing. But for those who are considered experts in their field, those who earn a million dollars, they are willing to invest a whopping $100,000. Trust is not built overnight, especially when it comes to expensive products.
Times Change People Don’t
Well, well, well, look who’s still holding onto the old-school tricks in this modern, tech-obsessed world! Times may change, but some folks don’t budge an inch. For eons, we’ve been slinging signs, flyers, postcards, and magazine ads to lure in the customers. But today, it’s like everyone’s fallen head over heels for the internet and social media, forgetting the timeless methods that got us here in the first place.
The 10% Rule
ActiveRain, that sneaky little survey-loving bunch, decided to peek behind the curtain(1). They grilled 1,758 professionals to figure out what separates the high rollers, raking in over a hundred grand a year, from the folks scrapping for less than 35K. And you know what they found? The big guns, the ones making the big bucks, are investing a cool 10% of their yearly haul right out of the gate.
So, let’s break it down. You’re pulling in a solid 100K, then you’re tossing 10 grand into the marketing cauldron throughout the year. Now, if you’re that million-dollar baller, you’re slapping down a hundred grand upfront to dance with those seven figures. That’s how the pros do it, kids.
22 Days To Close A Sale
But hold up, it’s not just about tossing your dough around. People today want more than a quick commitment. The pricier your stuff, the harder you gotta work to build trust. Frank Kern, the marketing guru, found that from the moment someone gives a nod to your ad, it takes a sweet 22 days for them to make a move. But during those three weeks, they’ve had their senses bombarded by 32 touchpoints – emails, social media, texts, direct messages, and good old phone calls. That’s where the real magic happens.
Farming
In the real estate world, they’ve got a nifty little trick called “farming.” That’s where they send out postcards and flyers month after month. Why? Because when you’re dealing with big-ticket items like houses, it takes folks some time to build up that trust. You’re looking at 5 to 6 months of consistent postcard delivery to seal the deal. But if your gig doesn’t require someone to sell their soul, you can expect results much quicker. Over time, you’ll be rolling in deals like a high-stakes gambler.
Take Tony Kasi, for instance. He’s in the real estate game, but this stuff applies everywhere. He threw down $50,626 upfront to pull in a juicy $543,390. And over seven years, he kept the hustle alive, investing around 10%, or $219,200, to haul in a cool $2,005,022.
His first deal took five months to close, and he didn’t sit on his laurels. Nope, he poured his profits back into marketing, cranking out 168 leads and locking down 22 deals. The neighborhoods he targeted? Well, they saw a whopping 44 homes sold, and Tony snagged 50% of those deals. Can you imagine pulling in half the action in the neighborhoods you hit up? That’s the power of persistence and old-school charm.
Old School Marketing
So, in a world gone digital, remember, the classics never go out of style. You might have to adapt, but the core principles? They’re timeless. So don’t be shy, get out there and start slinging those postcards and flyers like a champ. Your trust-building journey might be a marathon, but when the deals start rolling in, you’ll be the one with the last laugh. And remember, it doesn’t matter if you’re in real estate or some other gig – this game plan works, period. Now go out there, make the investment, and seize those opportunities!
Conclusion
Once you’ve amassed this loyal audience, a simple message can be all it takes to achieve your income targets. The challenge lies in the time and investment needed to build that following. But imagine the ease of enlisting someone with a significant following to endorse your offerings.
In my own experience, I reached out to Joel Broughton, who sent an email to his customer base. In just six hours after he hit that send button, we clocked in 141 sales.
Rather than dipping into your own pockets, I’m here to reveal a smarter path. Learn how to leverage the advertising dollars already spent by other companies to carve out your income at jv.alphalifestyleacademy.com.
