What Makes People Open Your Emails! -

What Makes People OPEN Your Email?

A Compelling Subject Line – Short, curiosity-driven, or benefit-focused (e.g., “You’re losing money doing this—here’s how to fix it.”)
Personalization – Using the recipient’s name or relevant details (e.g., “John, here’s a quick way to grow your business.”)
FOMO (Fear of Missing Out) – Limited-time offers or exclusivity (e.g., “Only 24 hours left—don’t miss out!”)
Clear Value Proposition – Promise of a solution (e.g., “Triple your sales with this simple tweak.”)
A Recognizable & Trusted Sender Name – If they know you or your brand, they’re more likely to open.
A Well-Timed Send – Emails sent at optimal times (e.g., Tuesday-Thursday mornings) have higher open rates.

What Makes People IGNORE or DELETE Your Email?

Generic or Spammy Subject Lines – (e.g., “FREE MONEY NOW!!!”) triggers spam filters.
No Clear Benefit – If the subject line doesn’t show why they should care, they won’t open.
Too Salesy Too Soon – If the email screams “Buy now!” without building interest, it gets ignored.
A Sender They Don’t Recognize – Unknown senders often end up in spam or are deleted.
Too Many Emails – If you email too frequently without value, people stop opening.
Bad Timing – Sending emails at odd hours or weekends when people are less likely to check inboxes.

How to Get More Opens?

Test different subject lines to see what works best.
Keep it short and clear—most people skim their inbox.
Write like a real person, not a robot.
Avoid spam trigger words like “free,” “urgent,” or excessive exclamation marks.
Optimize preview text (the snippet they see before opening).