Christopher Brown

To say: “The Only Easy Day Was Yesterday!” Is not to reaffirm that life can be hard but rather to give you the courage to push past difficulties to reach you goals, because the day you decide to get some area of your life handled. Moving forward, the next day will be harder than the day you started. And nothing in life worthwhile will be easy.

Most people fail to achieve the goals they want in life because they underestimate the amount of effort required to reach a certain goal. People expect things to be easy.

Long before they quit, they started telling themselves how hard this is which eventually lead them to quit.

The origin of this quote comes from the US Navy SEAL. Navy SEAL training is called BUDS who’s goal is to see how much pain you can take before you will quit.

When you have challenges in life. Instead of wishing things were easier, and feeling sorry for yourself by going easy on yourself. Acknowledge that it is going to be tough which will give you the endurance to push forward and tell yourself: “The Only Easy Day Was Yesterday!

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Robert Brown of the University Of Virginia conducted a study of 561 voluneters who choice to exercise or not and how much exercise to engage in. (minimum of 30 min. 3-5x per week) for 10 weeks.

The active participants lowered their depression levels.

Participants with the most severe cases of depression who choose to exercise 5x a week had 2x as much improvement as those who exercised only 3x per week. (dose-dependent effect)

Participants who were labeled as active normal and depressed both showed signs of reduced anger, fatigue, and anxiety. Even those who did not show signs of mental disorders exercise improved their mood and the more they exercised the more their mood improved.

*Brown RS, Rameriz DE, Taub JM, "The Prescription Of Exercise For Depression." Phys Sports Med 1978; 12(6):39-49

Cardone Ventures reported on the state of small businesses that shows there are:

• 31 1/2 million small businesses
• 25 million self-employed businesses
• 5.2 million businesses with 2-15 employees 
• 630,000 businesses with 15 or more employees 

Every year, despite the economy 2/3rds of businesses, closes every 5 years. And the top 3 reasons they give are 1) Not enough demand for the product or service 2) Can’t find good help 3) Can’t get funding. Because many of these companies still around and wait for people to come and buy, however, that is not the way business is done for most people they need to know what you can do for them, and for them to know this you have to tell them through sales and marketing.

The challenge for many smaller companies is they land one customer at a time, where the more successful companies use group marketing where they land a deal where that one customer may refer 100's of depending on the size of the company 1,000's of new customers.

Now the very first time I did this I landed a deal with Joe Broughton who sent out an email to his customer base within 6 hours of him sending out the email I made 141 sales and because of word of mouth marketing over the next 12 months those 141 customers turned into close to a $150,000 per month income.

Let me give you an over simplified explanation of this:

In the following image if your following along with us online you will see company A and company B. Company A then refers their customers to company B and company B then refers their customers to company A or a variation of this. 

Now imagine if you are doing this with 100's companies. I'm sure you can see how well you would be doing today?

I worked with Al Nin on a project who worked with a dentist office in Ohio in which we added 3,200 new patients to their practice for a million dollars in the first 90 days and $6.5 million dollars over the next 12 months.

Len & Annette a carpet cleaning business in Canada put a deal together with a real estate agent, a dry cleaner, and a furniture store, and over the next 12 months that brought in over 3,000 new clients, bringing in over a million dollars in additional revenue for the company.

There are 3 main principles of group marketing
1) Control The Media
2) Own The Media
3) Own The Customer

In the next module we'll explain in more details.

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 In order to stay Looking younger longer, you have to understand how we age. The food we eat gives our bodies what we need to stay alive and stay looking longer however, in this part of the world our bodies are malnourished because we have enough food but the food many of us choice to eat is processed foods that lead to obesity and lacks much of the basic building blocks our bodies need.

Obesity doubles the rate at which we age on a cellular level however, we may not see results until years down the road. Obesity shortens you life by 7 years and server obesity by 14 years.

-70% Lack enough Vitamin D
-60% Vitamin E 
-45% Magnesium 
-38% Calcium 
-35% Vitamin K 
-34% Vitamin A
-24% Vitamin C
-8% Zinc
-8% Vitamin B6
-8% Folic Acid 

These micronutrients keep us alive. The main function of these micronutrients keep us alive, however, we may have enough micronutrients to keep us alive but we may not have enough to keep the body working properly.

For example, 45% of Americans are deficient in magnesium which is found in green leafy vegetables which is responsible for feeding 300+ bodily functions which over time is what leads to brittle bones, kidney issues, diabetes and causes our bodies to age prematurely which is know as DNA Damage

The more damage is done to your DNA the more you age. So the younger you make these lifestyle changes the better.

What gives green leafy vegetables its color is magnesium, magnesium also binds to enzymes which give us energy, magnesium binds with your cells and repair damage to the body preventing the cause of life-threatening illnesses like cancer.

The article “Dieting Without Going Hungry” found at alphalifestyleacademy.com explains A major flaw in today’s diet and fitness industry is that most diets require you to make drastic of a change too quickly which makes it difficult for your brain to adapt. You can become discouraged. So you soon slip back into your same old destructive habits.

We recommend you use what we call a transition diet. This approach has you making small changes over time that will give you drastic results. 

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A mystery that has pledged men for generations is the secret to wealth. This also pledged the mind of Andrew Carnegie, Andrew Carnegie understood poverty. So at a young age, Andrew Carnegie decided to find a solution to this problem.

Following the directions of his mentors, he wrote out his life plan to spend the first half of his life acquiring his wealth and the last half giving it all away. He also wanted to share this knowledge with the world.

Andrew Carnegie decided to do what he could to never let anyone experience the pain of ever again, despite the vast majority ignoring his advice In which he commissioned Napoleon Hill and introduced him to 500 of the most successful businessmen in the world to do a 25-year study of what these men have in common with each other which was released in 1925 as a correspondence course through the mail through a series of booklets and in 1928 released it as the “Laws of Success” which reveal there are 17 principles of success, 33 reasons why people, and 6 things that cause people to self sabotage themselves.

What normally happens is people focus on 1 or maybe 2 areas of their life and the rest of their lives end up in shambles. To live a truly happy and fulfilled life you must live a balanced lifestyle and what you will notice is once you get one area of your life handled it tends to balance out the other areas of your life.

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Law #1 of Nepolean Hills' classic writings of the 17 laws of success is having a definite chief aim or life purpose where he states that desire is the starting point of all achievement.

You have enough desire to seek out opportunities and may even have enough desire to invest money into those opportunities however, the thing that stops people in their tracks is a lack of self-confidence.

Because of people's insecurities, low self-esteem, and lack of confidence causes them to self-sabotage themselves.

When it comes to financial success, Not all marketing is created equal!

You could put in the same amount of effort or money into certain types of marketing methods and not get the results you would had gotten if you would had used certain other types of marketing methods.

In Gary Keller (the real estate giant of Keller Williams) in his book “The One Thing” he asks what is the one thing you could do that make the other tedious work unnecessary?

Let me clear something up about making money online! The internet is what we call efficient however, it is not as effective. Through the internet you can expose tens of thousands of people to your message within minutes, which is not possible offline. But you have to have funds to invest into advertising or you had to spend months or perhaps years building your credibility online.

People want things fast! They don’t want to wait 2 years to be successful they want to be successful RIGHT NOW!  

The appeal of making money online is they send the message that you can make money on the internet working from the comfort of your home.

If what you’re doing makes you feel comfortable, something is really wrong. If a business is called easy from the comfort of your home.

That is not a business that’s an INSULT!

What is the one thing, that makes everything thing else you could do in your business to bring in sales irrelevant?

For this, we don’t what to take someone’s opinion but rather we what to look at what the facts show us. Because we don’t want to look at what helped certain people become successful but what will give you the best odds of success.

The DMA (Direct Marketing Association) published a study that shows the phone and direct mail are the two most effective forms of lead generation.

I also want you to notice the results for social media because of a lack of self-confidence many people don’t want to get on camera they like to hide behind social media.

 The power of technology is when you use it in conjunction with offline marketing methods. Another study from MarketingChart.com shows that text or (SMS) and email are the best forms of marketing to nurture a lead into a custoer, once you generate a lead, however, when it comes to generating interest the telephone is the single best form of marketing.

Steve Jobs - got his start in computers by cold calling Dave Hewwit of hewit Packard computers.

Grant Cardone - in his make millions on the phone web class which he says: “The telephone is the most powerful tool in the history of business” Grant goes on to explain the phone is way more effective than any other sales tool out there, including social media. 

Robert Herjavec - from shark tank worked in sales room cold calling 

Jewel - cold-called radio station to get the to play her album

Sarah Blakely of Spanks - The youngest female billion cold-called retailers to carry her line while her competitors wait for them to approach 

Tai Lopez - Posted on Twitter my mentor mike stain back said if you're afraid of the phone you’ll always be poor. If not you’ll always be able to make money 

We are products of our environment! Chance are you were raised by parents who had insecurities however, fear of failure is a self-fulfilling prophecy because of the lack of self-confidence which causes us to self-sabotage ourselves. 

Kobe Bryant spoke on this at a TEDX event where he said the confidence comes from preparation. Self confidence is a product of knowledge, confidence without knowledge is ego, confidence without any basis for your confidence is egotism. 

Over 25 year study Naplean Hill revealed that are 17 principles that all successful people follow, 33 reason why they fail, and 6 things that cause people to fail by self sabotaging themselves.

Over the past number of decades there have been a tremendous amount of new knowledge that we have discovered about phycology and how the brain works.

Clinical psychologist use exposure therapy to develop courage and build self confidence. Lets say you went through the moduel “The straightest path to success” at alpha lifestyle academy.com and because you have little money and are convinced the phone is the best way to start generating cash flow but you fearful of what people might say to you.

You want to take small incremental steps to develop confidence. 1) you might start by picking up the phone and acting like your calling a stranger 2) combine that with rehearsing your script 3) roll play with a friend until you have the confidence to start making cold calls.

The same thing is true about anything else you lack confidence.

Let me re-introduce myself my name is Christopher Brown; my last job I was hired as a business strategist for a $400 million dollar marketing firm many times working with executives from billion dollar companies however, I could not duplicate the same level of results that I did for my clients because I had not yet developed the 2 personality traits that are the greatest predictors of wealth.

I had the knowledge however, I struggled for a long time because I had not yet developed the 2 personality traits that are the greatest predictors of wealth I would unknowably self-sabotage myself. Now chances are you were not born with these traits you are going to have to develop them.

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