What Small Business Can Learn From A Joint Venture Between Disney’s Toy Story & Barnes & Noble’s Nook!
According to Statita Disney spent $7.2 billion in advertising in 2022 to compound the efforts of their advertising many large companies use joint ventures. Yes, even though Disney has an advertising budget of billions of dollars they expand their reach by setting up a department for joint ventures.
I do not have the exact detail on this project however, Disney worked a project with Barnes & Noble books stores to promote “Toy Story 3” which was released in 2012.
In many of Barnes & Noble locations at the entry way before walking into their stores they had signage advertising Barnes & Nobles E-reader “Nook” while advertising “Disney’s Toy Story 3” on video.
You do not have the same financial resources as as many of these bigger companies do. Only 5% of small businesses will ever make a million dollars in a single year however, just 5% of business use joint ventures.
